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All Journal JURNAL PENDIDIKAN BAHASA Journal of Finance and Islamic Banking Jurnal Hasil Inovasi Masyarakat (JHIM)
Tia Rahmatika
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Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Digital marketing UMKM Bumbu Basah di Balikpapan Muamilah, Husnul; Kusumawati, Ratna Dewi; Mahsun, Mahsun; Tia Rahmatika; Devina Sanchia Samosir
Jurnal Hasil Inovasi Masyarakat Vol. 3 No. 1 (2025): Januari - Juni
Publisher : Borneo Novelty Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70310/0wt00y35

Abstract

Kegiatan pelatihan ini sebagai wujud pengabdian kepada masyarakat dengan tujuan mengembangkan penerapan digital marketing pada usaha mikro, kecil, dan menengah (UMKM) bumbu basah di Balikpapan. UMKM bumbu basah di Balikpapan telah mulai memanfaatkan media social seperti Instagram dan di marketplace yaitu shopee untuk mempromosikan produk mereka, namun banyak yang belum memanfaatkan strategi digital marketing secara optimal. Metode dalam kegiatan ini yaitu melibatkan peserta secara aktif dan langsung (pendekatan praktis) dengan memberikan keterampilan berupa proses pembuatan akun penjualan secara online, strategi dalam digital marketing, pengelolaan akun jualan sehingga menarik konsumen di Balikpapan sesuai trend saat ini. Hasil kegiatan ini diharapkan dapat memberikan wawasan bagi pemilik UMKM bumbu basah di Balikpapan dalam mengembangkan strategi digital marketing yang lebih efektif untuk memperluas pasar dan meningkatkan daya saing dengan penerapan digital marketing yang efektif dapat meningkatkan visibilitas dan penjualan, meskipun membutuhkan investasi waktu dan biaya yang cukup. sebagian besar. Beberapa tantangan yang dihadapi antara lain keterbatasan pengetahuan mengenai pemasaran digital dan sumber daya yang terbatas untuk mengelola kampanye pemasaran secara professional.
Cutomer Loyalty in the Age of Digital Sharia Finance: Evidence from Bank Digital Aladin Syariah Mahsun; Tia Rahmatika; Nurazizah; M. Zainul Ridho; Zilal Afwa Ajidin; Ratna Dewi Kusumawati; Husnul Muamilah
Journal of Finance and Islamic Banking Vol. 8 No. 1 (2025)
Publisher : Universitas Islam Negeri Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/jfib.v8i1.11814

Abstract

Purpose: This study aims to examine the influence of e-service quality, halal perception, and trust in online platforms on customer loyalty, with customer satisfaction as a mediating variable, focusing on users of Bank Digital Aladin Syariah among Generation Z students. Method: The research employed a quantitative descriptive approach using purposive sampling. Data were collected via structured questionnaires and analyzed using path analysis with multiple linear regression, including F-test and t-test procedures, processed through SPSS version 30. Results: The results indicated that e-service quality, halal perception, and trust in online platforms had a significant direct effect on both customer satisfaction and customer loyalty. However, customer satisfaction did not serve as a mediating variable in the relationship between the three independent variables and loyalty, suggesting that these factors influenced loyalty independently. Implication: The findings provide managerial insights for Islamic digital banking institutions to focus on improving digital service quality, reinforcing Sharia compliance, and building platform trust to foster customer loyalty. Originality: This paper contributes to the literature on Islamic digital finance by integrating technological, ethical, and religious variables into a unified model for explaining customer loyalty. The study offers a novel perspective by focusing on Generation Z users with specific exposure to Islamic banking education and experience.
The Effect of English Teacher Creativity on Student Participation in Differentiated Learning Tia Rahmatika
JURNAL PENDIDIKAN BAHASA Vol. 15 No. 2 (2025): JURNAL PENDIDIKAN BAHASA
Publisher : STKIP Taman Siswa Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37630/jpb.v15i2.2895

Abstract

This research investigates the impact of teacher creativity on student participation in differentiated learning at SMPN 39 Samarinda, involving 43 students. Using a quantitative approach, the research employed regression analysis to examine the relationship between teacher creativity and student participation. The findings revealed a significant positive correlation, with teacher creativity explaining 31.9% of the variation in student participation. The ANOVA test confirmed the statistical validity of the regression model, with a significance value of 0.000, indicating that teacher creativity plays a crucial role in enhancing student engagement. These results suggest that when teachers apply creative teaching methods and adapt their instruction to the diverse needs of students, it leads to greater student involvement. This research highlights the importance of fostering creativity in teaching practices to improve student participation, and emphasizes the need for educational institutions to support teachers in developing their creative skills.
Co-Authors Devina Sanchia Samosir Husnul Muamilah M. Zainul Ridho Mahsun Mahsun Mahsun Muamilah, Husnul Nurazizah Ratna Dewi Kusumawati Ratna Dewi Kusumawati Zilal Afwa Ajidin