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All Journal Jurnal Akuntansi dan Pajak Journal of Management and Informatics
Jatinurcahyo, R
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Efektifitas Pemasaran Digital Untuk Komoditas Beras Sebagai B2C (Business To Consumer) Dalam Rangka Mendukung Ketahanan Pangan Indonesia Dewa, Chriswardana Bayu; Safitri, Lina Ayu; Pradiatiningtyas, Diah; Jatinurcahyo, R
Jurnal Akuntansi dan Pajak Vol 25, No 2 (2024): JAP, Vol. 25, No. 02, Agustus 2024 - Januari 2025
Publisher : ITB AAS INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jap.v25i2.15776

Abstract

Food security concerns several aspects to ensure that people's food needs are met, namely availability, access, safety, diversity and quality of food and nutrition. Rice distribution channels also exist in every region which are managed by government agencies. However, in the middle of 2023 there will be instability in grain prices due to a long drought. This causes rice entrepreneurs, especially selepan, to be hesitant to distribute rice stocks to wholesalers due to changes in grain prices that occur every hour. This condition has resulted in Selepan rice entrepreneurs choosing to sell rice directly to retailers and final consumers so that financial flows remain stable. Technological developments have brought business development in a positive direction. One of them is for business people developing B2C digital marketing for rice commodities. The use of digital marketing in marketing cases helps to increase customer knowledge according to their needs. This research uses a quantitative design. Data were collected using observation, interviews with rice entrepreneurs by observing the distribution flow of rice from rice entrepreneurs and rice mills in Duwet Klaten Village, Central Java until it reaches consumers. The research results show that the use of Instagram and WhatsApp is an efficient and relevant digital marketing strategy, especially for small and medium businesses such as Harkes Rice Mill and BMG in Klaten. This platform not only allows rice mills to reach a wider range of consumers, but also provides a more personalized, effective and cost-effective transaction experience to support Indonesia's food security.
Efektifitas Pemasaran Digital Untuk Komoditas Beras Sebagai B2C (Business To Consumer) Dalam Rangka Mendukung Ketahanan Pangan Indonesia Dewa, Chriswardana Bayu; Safitri, Lina Ayu; Pradiatiningtyas, Diah; Jatinurcahyo, R
Jurnal Akuntansi dan Pajak Vol. 25 No. 2 (2025): JAP, Vol. 25, No. 02, Agustus 2024 - Januari 2025
Publisher : ITB AAS Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Food security concerns several aspects to ensure that people's food needs are met, namely availability, access, safety, diversity and quality of food and nutrition. Rice distribution channels also exist in every region which are managed by government agencies. However, in the middle of 2023 there will be instability in grain prices due to a long drought. This causes rice entrepreneurs, especially selepan, to be hesitant to distribute rice stocks to wholesalers due to changes in grain prices that occur every hour. This condition has resulted in Selepan rice entrepreneurs choosing to sell rice directly to retailers and final consumers so that financial flows remain stable. Technological developments have brought business development in a positive direction. One of them is for business people developing B2C digital marketing for rice commodities. The use of digital marketing in marketing cases helps to increase customer knowledge according to their needs. This research uses a quantitative design. Data were collected using observation, interviews with rice entrepreneurs by observing the distribution flow of rice from rice entrepreneurs and rice mills in Duwet Klaten Village, Central Java until it reaches consumers. The research results show that the use of Instagram and WhatsApp is an efficient and relevant digital marketing strategy, especially for small and medium businesses such as Harkes Rice Mill and BMG in Klaten. This platform not only allows rice mills to reach a wider range of consumers, but also provides a more personalized, effective and cost-effective transaction experience to support Indonesia's food security.
The Application of AJAX Technology in Web-Based Information Systems to Accelerate Decision Making (Case Study: CV. Suka Mandi) Rahadjeng, Indra Riyana; Handoko, Melyani; Syabrinildi, Syabrinildi; Jatinurcahyo, R; Sumantri, Fazhar; Solehudin, Didin
Journal of Management and Informatics Vol. 5 No. 1 (2026): April Season | JMI: Journal of Management and Informatics
Publisher : University of Science and Computer Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jmi.v5i1.334

Abstract

This study evaluates the impact of AJAX technology on managerial decision-making performance in a web-based information system at CV. Suka Mandi. Unlike prior studies that focus primarily on system development, this research incorporates an empirical evaluation using a before–and–after comparison approach. The system was developed using the Waterfall model and integrated with AJAX technology to enhance responsiveness and usability. Data were collected through task completion time measurements, the System Usability Scale (SUS), and user performance evaluations. The results show a significant improvement in operational efficiency. The average task completion time decreased from 15.2 minutes to 8.1 minutes (a 46.7% improvement). The task success rate increased from 68% to 92%, while the error rate decreased from 22% to 8%. The usability evaluation produced a SUS score of 82.5, indicating excellent usability. A paired sample t-test confirmed that the improvements are statistically significant (p < 0.05). These findings demonstrate that AJAX technology not only enhances system interactivity but also significantly improves decision-making speed and accuracy. This study contributes by providing empirical evidence that links asynchronous web technology to improvements in managerial performance.
Co-Authors Dewa, Chriswardana Bayu Diah Pradiatiningtyas Fazhar Sumantri Handoko, Melyani Indra Riyana Rahadjeng Lina Ayu Safitri Solehudin, Didin Syabrinildi, Syabrinildi