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All Journal Jurnal Akuntansi dan Pajak Jurnal Pariwisata Widya Cipta : Jurnal Sekretari dan Manajemen Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Jurnal Ilmiah Pariwisata EVOLUSI : Jurnal Sains dan Manajemen Jurnal FASILKOM (teknologi inFormASi dan ILmu KOMputer) Indonesian Journal of Networking and Security - IJNS SPEED - Sentra Penelitian Engineering dan Edukasi Paradigma Abdi Teknoyasa Media Riset Bisnis & Manajemen Jurnal Pariwisata, Bisnis Digital dan Manajemen Masyarakat Berkarya: Jurnal Pengabdian dan Perubahan Sosial Jurnal Ilmiah Pariwisata

Diah Pradiatiningtyas

Universitas Bina Sarana Informatika

Author-ID : 253476

Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Transportation Other

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E-Learning Sebagai Media Pembelajaran Berbasis Web Pada SMK N 4 Purworejo Pradiatiningtyas, Diah; - AMIK BSI Yogyakarta, Suparwanto
IJNS - Indonesian Journal on Networking and Security Vol 7, No 2 (2018): IJNS April 2018
Publisher : APMMI - Asosiasi Profesi Multimedia Indonesia

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Abstract - National Examination especially SMK now have implemented system of UNBK (National Computer Based Test), SMK Negeri 4 Purworejo until now not yet apply e-learning system in learning process, especially for preparation of UNBK. Therefore, the need of e-learning system that can facilitate students in learning and of course students can get used to the implementation of computer-based exams. Judging from the problem the authors make a web-based e-learning system using waterfall method, based on observations, interviews and literature studies that have been done. This e-learning system can facilitate students accustomed to the implementation of computer-based exams and can deepen science especially in the face of computer-based national exams. The purpose of making this e-learning system to facilitate learning in SMK Negeri 4 Purworejo especially class XII and support computer-based national exams, because there are facilities download material, do the exercises and can communicate directly with the teacher through discussion forum. This e-learning system is built using PHP programming language supported by MySQL database. This e-learning system can facilitate and support students in the implementation of UNBK at SMK Negeri 4 Purworejo. Keywords: E-Learning, Instructional Media, Web, National Examination Abstrak - Ujian Nasional terutama SMK sekarang sudah menerapkan sistem UNBK (Ujian Nasional Berbasis Komputer), SMK Negeri 4 Purworejo sampai saat ini belum menerapkan sistem e-learning dalam proses belajar mengajar, terutama untuk persiapan UNBK. Oleh karena itu, diperlukannya sistem e-learning yang dapat memudahkan siswa dalam belajar dan tentunya siswa dapat terbiasa dengan pelaksanaan ujian berbasis komputer. Dilihat dari permasalahan tersebut penulis membuat sebuah sistem e-learning berbasis web menggunakan metode waterfall, berdasarkan observasi, wawancara dan studi pustaka yang sudah dilakukan. Sistem e-learning ini dapat memudahkan siswa terbiasa dengan pelaksanaan ujian berbasis komputer dan dapat memperdalam ilmu pengetahuan terutama dalam menghadapi ujian nasional berbasis komputer. Tujuan dari pembuatan sistem e-learning ini untuk memudahkan pembelajaran di SMK Negeri 4 Purworejo terutama kelas XII dan mendukung ujian nasional berbasis komputer, karena terdapat fasilitas download materi, mengerjakan latihan soal dan dapat berkomunikasi langsung dengan guru melalui forum diskusi. Sistem e-learning ini dibuat dengan menggunakan bahasa pemrograman PHP yang didukung basis data MySQL. Sistem e-learning ini dapat memudahkan dan mendukung siswa dalam pelaksanaan UNBK pada SMK Negeri 4 Purworejo. Kata Kunci: E-Learning, Media Pembelajaran, Web, Ujian Nasional

Preferensi dan Keputusan Pembelian Konsumen pada Aplikasi Belanja Online Saat Pandemi Covid 19 (Studi Kasus: Go Mart dan Aplikasi Sayur Online) - UBSI, Diah Pradiatiningtyas
SPEED - Sentra Penelitian Engineering dan Edukasi Vol 12, No 3 (2020): Speed Juli 2020
Publisher : APMMI - Asosiasi Profesi Multimedia Indonwsia

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At this time in various countries are being hit by a Covid 19 Virus, including Indonesia. This has led to various policies imposed by the government, including PSBB (Large-Scale Social Restrictions) and imposed lockdowns for certain regions. As a result, people have a lot of activities at home. That's what finally made the emergence of startup or online-based applications that offer shopping solutions for daily needs without leaving home. Some applications that emerged during this pandemic are Go Mart, which was launched by Gojek and start-up applications such as vegetables online. This research is a descriptive qualitative study aimed at examining people's preferences and purchasing decisions (use) for G Mart and online vegetable applications. A total of 100 people were randomly surveyed. The results obtained are that most people are aware of and are interested in the presence of G Mart and online vegetable applications, but most still decide to purchase a combination of online and offline during the Covid 19 pandemic.Keyword: gmart, covid19Â Abstrak - Pada saat ini di berbagai negara sedang dilanda pandemi virus covid 19, termasuk Indonedia. Hal tersebut menyebabkan berbagai kebijakan yang diberlakukan pemerintah, diantaranya PSBB (Pembatasan Sosial Berskala Besar) dan memberlakukan lockdown wilayah tertentu. Akibatnya masyarakat harus banyak beraktifitas di rumah. Hal itulah yang akhirnya membuat munculnya startup atau aplikasi berbasis online yang menawarkan solusi berbelanja kebutuhan sehari-hari tanpa harus keluar dari rumah. Beberapa aplikasi yang muncul saat pandemi ini adalah Go Mart yang diluncurkan oleh Gojek serta aplikasi-aplikasi start up semacam sayur online. Penelitian ini merupakan deskriptif kualitatif yang bertujuan mengkaji preferensi dan keputusan pembelian (penggunaan) masyarakat terhadap G Mart dan aplikasi sayur online. Sebanyak 100 orang secara acak disurvei. Hasil yang didapatkan adalah bahwa sebagian besar masyarakat mengetahui dan tertarik dengan adanya G Mart maupun aplikasi sayur online, namun sebagian besar masih memutuskan melakukan pembelian kombinasi online dan offline di masa pandemi covid 19 ini.Kata Kunci: preferensi, keputusan pembelian, g mart, aplikasi sayur online, covid 19

Perancangan Sistem Informasi Pendaftaran Rawat Jalan Pasien RSU PKU Muhammadiyah Bantul Yogyakarta Berbasis Web Pradiatiningtyas, Diah; - UBSI Yogyakarta, Kusnadi
Indonesian Journal of Networking and Security (IJNS) Vol 8, No 5 (2019): IJNS Desember 2019
Publisher : APMMI - Asosiasi Profesi Multimedia Indonesia

Abstract - PKU Muhammadiyah Hospital Bantul is one hospital that has implemented a computerized information system in the patient service process. However, there are obstacles in its application, including complaints from patients with length of queue. This phenomenon results in delays in handling patients who have arrived at the hospital. The purpose of this final project is to design a website-based online outpatient registration program. By designing a new computerized information system to improve the efficiency and effectiveness of both officers and patients. Data collection techniques are carried out by means of interviews, observation and literature study. Waterfall methods was use and blackbox testing. With the help of web utilization, it can be more helpful for companies in delivering information on superior services and products they have. Because making registration online so that patients who have registered can be easy by knowing the serial number of turn and can estimate the time of arrival at the hospital. In general, the results of the application made is an online registration application that assists in the delivery of information on medical services in hospitals and online registration. Key Words: Design, System, Registration, Outpatient, Hospital Abstrak - RSU PKU Muhammadiyah Bantul adalah salah satu rumah sakit yang sudah menerapkan sistem informasi komputerisasi di dalam proses pelayanan pasien. Namun terdapat kendala di dalam penerapannya, diantaranya seperti komplain dari pasien dengan lamanya antrian. Fenomena ini mengakibatkan tertundanya penanganan pasien yang sudah tiba di rumah sakit. Tujuan dari penulisan tugas akhir ini adalah membuat rancangan program pendaftaran pasien rawat jalan online berbasis website. Dengan membuat rancangan sistem informasi komputerisasi yang baru agar meningkatkan efisiensi dan efektifitas petugas maupun pasien. Teknik pengumpulan data dilakukan dengan cara wawancara, observasi dan studi pustaka serta menggunakan metode waterfall untuk perancangannya dan pengujian blackbox. Dengan bantuan pemanfaatan web bisa lebih membantu perusahaan dalam penyampaian informasi jasa dan produk unggulan yang dimilikinya. Sebab membuat pendaftaran secara online agar pasien yang telah terdaftar dapat kemudahan dengan mengatahui nomor urut giliran dan dapat memperkirakan waktu tiba di rumah sakit. Secara umum hasil aplikasi yang dibuat adalah aplikasi pendaftaran online yang membantu dalam penyampaian informasi layanan jasa pengobatan di rumah sakit dan pendaftaran online. Kata Kunci: Perancangan, Sistem, Pendaftaran, Rawat Jalan, Rumah Sakit.

KONSEP AUGMENTED REALITY DAN MOBILE MARKETING SEBAGAI USAHA PENGEMBANGAN PARIWISATA YOGYAKARTA DI ERA PANDEMI COVID 19 Diah Pradiatiningtyas
Jurnal Pariwisata Vol 8, No 1 (2021): Jurnal Pariwisata
Publisher : LPPM Universitas Bina Sarana Informatika

AbstrakAdanya kebijakan pembatasan kegiatan masyarakat secara serentak di sejumlah wilayah Jawa Bali atau PSBB Jawa Bali memunculkan kebijakan baru di sektor pariwisata Yogyakarta. Sektor Pariwisata di Yogyakarta harus beradaptasi dan mau tidak mau harus mengambil berbagai langkah strategis untuk tetap bertahan. Sebuah hal yang pasti adalah, adanya shifting pola masyarakat yang sebelumnya konvensional menjadi mobile. Augmented Reality (AR) merupakan salah satu bagian dari Virtual Environment (VE) atau yang biasa dikenal dengan Virtual Reality (VR). AR memberikan gambaran kepada pengguna tentang penggabungan dunia nyata dengan dunia maya. Sementara digital atau mobile marketing fokus kepada media dan konten apa yang akan dibuat untuk mempromosikan serta menjadi media komunikasi kepada wisatawan. Apalagi dengan penerapan protocol Kesehatan maka wisatawan memerlukan banyak informasi mengenai kunjungannya. Penelitian ini bertujuan menggambarkan konsep AR dan digital atau mobile marketing untuk mendukung pengembangan pariwisata Yogyakarta di era pandemic Covid 19. Metode penelitian yang digunakan adalah metode kualitatif deskriptif dengan pengambilan data secara kajian pustaka dan observasi. Kesimpulan yang di dapat dari penelitian sederhana ini adalah, augmented reality (AR) dapat dibangun menggunakan metode Multimedia Development Life Cycle dan digunakan bagi pelaku pariwisata dengan menghadirkan perangkat yang memadai. Digital marketing atau mobile marketing lebih mudah diterapkan dan menjadi alat promosi yang cocok di era pandemic covid 19 karena kemudahan akses dan pengoperasionalannya. AbstractThe policy of simultaneously restricting community activities in a number of areas of Java Bali or the PSBB Jawa Bali led to a new policy in the tourism sector in Yogyakarta. The tourism sector in Yogyakarta has to adapt and inevitably has to take various strategic steps to stay afloat. One thing that is certain is, there is a shifting pattern of society that was previously conventional to be mobile. Augmented Reality (AR) is one part of the Virtual Environment (VE) or commonly known as Virtual Reality (VR). AR provides an overview to the user about the merging of the real world with the virtual world. While digital or mobile marketing focuses on what media and content will be made to promote and become a medium of communication to tourists. Moreover, with the implementation of the Health protocol, tourists need a lot of information about their visit. This study aims to describe the concept of AR and digital or mobile marketing to support the development of tourism in Yogyakarta in the Covid 19 pandemic era. The research method used is a descriptive qualitative method with data collection by means of literature review and observation. The conclusion that can be obtained from this simple research is, augmented reality (AR) can be built using the Multimedia Development Life Cycle method and used for tourism actors by presenting adequate tools. Digital marketing or mobile marketing is easier to implement and is a suitable promotional tool in the Covid 19 pandemic era because of its easy access and operation. Kata Kunci: pariwisata, augmented reality, promosi, mobile marketing, digital marketing, covid 19, Yogyakarta

UPAYA INBOUND MARKETING OLEH GEMBIRA LOKA ZOO YOGYAKARTA DI ERA PANDEMI COVID 19 Diah Pradiatiningtyas
Jurnal Pariwisata Vol 9, No 1 (2022): Jurnal Pariwisata
Publisher : LPPM Universitas Bina Sarana Informatika

One of the tourist attractions in Yogyakarta that has been affected by the Covid pandemic is Gembira Loka Zoo (GL Zoo). GL Zoo had not been operating for a long time during the Covid 19 pandemic, this had an impact on the company's income, where they had to continue to provide food for their animals. In September 2021, GL Zoo is allowed to operate again with various new policies. With the reopening of GL Zoo, the manager needs a massive promotional media to provide information back to customers. The use of inbound marketing through the use of websites, blogs and social media is an important thing for business people to do because it can increase sales significantly. This study tries to examine the efforts of GL Zoo to implement Inbound Marketing. The research was conducted by descriptive qualitative method with data collection using observation. The results obtained are that GL Zoo has made Inbound Marketing efforts quite well, but has not been maximized. The implementations carried out by GL Zoo are Attract, Close, and Delight. While the convert stage has been attempted, as shown on the website, when the observation was carried out, the landing page for booking tickets to visit could not be done.Keywords: inbound marketing, GL Zoo, Marketing, TourismSalah satu obyek wisata di Yogyakarta yang terdampak pandemic Covid adalah Gembira Loka Zoo (GL Zoo). GL Zoo sempat tidak beroperasi lama selama pandemic Covid 19, hal tersebut berdampak pada pendapatan perusahaan, dimana mereka harus tetap memberikan pakan satwa-satwanya. Pada September 2021, GL Zoo diperbolehkan beroperasi kembali dengan berbagai kebijakan baru. Dengan dibukanya Kembali GL Zoo maka pengelola membutuhkan media promosi yang massif untuk memberikan informasi kembali bagi pelanggan. Penggunaan inbound marketing melalui pemanfaatan website, blog dan media sosial adalah hal yang penting untuk dilakukan oleh para pelaku usaha karena dapat meingkatkan penjualan secara signifikan. Penelitian ini mencoba meneliti upaya GL Zoo menerapkan Inbound Marketing. Penelitian dilakukan dengan metode kualitatif deskriptif dengan pengumpulan data menggunakan observasi. Hasil yang diperoleh adalah GL Zoo telah melakukan upaya Inbound Marketing secara cukup baik, namun belum maksimal. Penerapan yang dilakukan GL Zoo yaitu Attract, Close, dan Delight. Sementara tahapan convert telah diupayakan seperti terlihat di websitenya, namun saat observasi dilakukan landing page untuk pemesanan tiket berkunjung tidak dapat dilakukan.Kata Kunci: Inbound Marketing, GL Zoo, Pemasaran, Pariwisata

KAJIAN ETIKA PENGAMBILAN KEPUTUSAN ANTARA PELAKU BISNIS DAN KONSUMEN BERDASARKAN PERSONAL MORAL PHILOSOPHIES DAN ETHICAL PERCEPTIONS SELAMA SATU DEKADE ANTAR SUB-BUDAYA YOGYAKARTA DAN BALI Diah Pradiatiningtyas - AMIK BSI Bandung; Sari Winahjoe Siswomihardjo - Universitas Gadjah Mada
Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Vol 3, No 2 (2012): Jurnal Khasanah Ilmu - September 2012
Publisher : Universitas Bina Sarana Informatika

Ethical problems are arising among this decade, especially in marketing. In Indonesia ethical problems in organization also arise in this decade. Ethics is the discipline that deals with what is good and bad and with moral duty and obligation. Ethics can also be regarded as a set of moral principles or values. Morality is a doctrine or system of moral conduct. Moral conduct refers to that which relates to principles of right and wrong in behavior. Business ethics, therefore, is concerned with good and bad or right and wrong behavior that takes place within a business context. Concepts of right and wrong are increasingly being interpreted today to include the more difficult and subtle questions of fairness, justice, and equity. The aim of this paper was to integrate personal moral philosophies and ethical perceptions to business decision making. Two different sub cultures are present in this paper: Yogyakarta and Bali, which has identical sub culture. The conclusion of this literature review is decision making of organization and consumer can effect by personal moral philosophies and ethical perception. Bali has idealistic moral philosophies and Yogyakarta has relativism moral philosophies. Keywords: Ethics, Personal Moral Philosophies, Ethical Perceptions, Decision Making

Pemasaran Online Melalui E-Tourism, Bauran Pemasaran Jasa Pariwisata Dan Pemosisian Untuk Promosi Pariwisata Daerah Di Indonesia Diah Pradiatiningtyas
Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Vol 5, No 2 (2014): Jurnal Khasanah Ilmu - September 2014
Publisher : Universitas Bina Sarana Informatika

Tourism is one sector that generates foreign exchange, equity, employment, and income that will accelerate the development of tourism and regional economic growth and regions income. Tourist visits are indicators of tourism development. The problem that arises then is how to maximize the tourism tourist traffic because conventional marketing no longer reach the community at large, especially outside of Indonesian society. Environmental dynamism evolving rapidly as the impact of globalization makes the role of the Internet become indispensable today. This paper attempts to examine the existing literature to form a concept of promotion of tourism through online marketing via e tourism, tourism services marketing mix and positioning. The method used is literature study with a scope of discussion of the online tourism marketing, tourism services marketing mix and positioning of tourism products. The results obtained from this study is that in order to establish an online marketing business tourism e need to establish tourism by developing tourism products, serial impact generated by the tourism industry, the structure of the tourism industry, the availability of communications and information technology devices. The next thing is to identify the marketing mix of tourist services that includes product, price, location, promotion, people involved, the service process, and physical evidence. The final step is to position the tourism products to gain competitive advantage. Key Words: websites, marketing, online, promotion, tourism

Pengaruh Web Experience, Social Factor, Dan Ease Of Use Terhadap Penggunaan Reservasi Hotel Secara Online Diah Pradiatiningtyas - AMIK BSI Yogyakarta
Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Vol 8, No 2 (2017): Jurnal Khasanah Ilmu - September 2017
Publisher : Universitas Bina Sarana Informatika

Abstract - One of the most heavily adopted business benefits of the internet or online system is the hotel industry. One example is hotel reservation online. Online booking is part of public life in traveling. The use or selection of online or conventional reservation (offline) by consumers is likely to be determined by consumer buying behavior. Further research is to examine the influence of web experience, social factors, and ease of use on online hotel reservation usage in Yogyakarta. Researchers choose Yogyakarta because Yogyakarta is one of the cities in Indonesia that became a World tourism destination. The purpose of this study is to get the influence of web experience, social factors, and ease of use in using online hotel reservation and help tourism and hotel actors find strategies to increase the level of visits and occupancy in order to increase business and regional income D.I. Yogyakarta through digital marketing with online based reservation. This research is a quantitative research, by using Linear Regression as a test tool to three hypotheses. The results show that only ease of use influences the use of online hotel reservation.Keyword : Reservasi, Hotel, Online, Web, Social Factor, Ease of UseAbstrak - Salah satu bisnis yang mendapat banyak dengan mengadopsi internet atau sistem online adalah industri perhotelan. Salah satu contohnya adalah reservasi hotel secara online. Pemesanan online adalah bagian dari masyarakat yang menyukai travelling. Penggunaan atau pemilihan reservasi online atau konvensional (offline) oleh konsumen kemungkinan besar akan ditentukan oleh perilaku pembelian konsumen. Penelitian lebih lanjut adalah untuk menguji pengaruh pengalaman web, faktor sosial, dan kemudahan penggunaan pada penggunaan reservasi hotel online di Yogyakarta. Peneliti memilih Yogyakarta karena Yogyakarta adalah salah satu kota di Indonesia yang menjadi tujuan wisata dunia. Tujuan dari penelitian ini adalah untuk mendapatkan pengaruh pengalaman web, faktor sosial, dan kemudahan penggunaan dalam menggunakan reservasi hotel secara online dan membantu pelaku pariwisata dan pelaku hotel menemukan strategi untuk meningkatkan tingkat kunjungan dan hunian dalam rangka meningkatkan pendapatan usaha dan daerah D.I Yogyakarta melalui pemasaran digital dengan reservasi berbasis online. Penelitian ini merupakan penelitian kuantitatif, dengan menggunakan Regresi Linier sebagai alat uji terhadap tiga hipotesis. Hasilnya menunjukkan bahwa hanya kemudahan penggunaan yang mempengaruhi penggunaan reservasi hotel secara online.Kata Kunci : Reservasi, Hotel, Online, Web, Social Factor, Ease of Use

Analisa Potensi Pengambangan Pemasaran Digital Kain Tenun Lurik Produksi ATBM Klaten Menggunakan Factor Analysis Diah Pradiatiningtyas; Chriswardana Bayu Dewa
Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Vol 11, No 2 (2020): Jurnal Khasanah Ilmu - September 2020
Publisher : Universitas Bina Sarana Informatika

Abstrak Klaten, merupakan salah satu kabupaten di Jawa Tengah yang sudah sejak puluhan tahun dikenal sebagai penghasil kain tenun lurik ATBM (Alat Tenun Bukan Mesin) diantaranya Desa Tlingsing dan Pedan. Saat inipun Klaten masih dikenal sebagai penghasil lurik tradisional. Namun dengan gempuran jaman dan maraknya industri tekstil dengan teknologi yang modern membuat pamor tenun lurik ATBM menurun mulai tahun 2016 lalu. Sampai saat ini masih banyak kelompok pengrajin yang bertahan dengan melakukan banyak upaya dan inovasi produk luriknya, dengan efek teknologi yang merugikan para pengrajin tersebut. Pengrajin kain tenun lurik ATBM kalah saing dengan kain tenun lurik yang diproduksi dengan mesin. Daya jangkau pemasaran yang sudah terdigitalisasi diharapkan mampu menjangkau semua pihak, sehingga potensi Desa Tlingsing dan Pedan sebagai penghasil tenun lurik ATBM dapat maksimal tereksplorasi kepada pelanggan di belahan dunia manapun dan juga penghasilan kelompok masyarakat yang bergerak didalamnya juga dapat maksimal. Analisa dibutuhkan untuk menemukan faktor-fator yang menjadi potensi agar dapat dikembangkan pemasaran digitalnya agar sesuai peruntukkannya. Untuk itu penelitian ini bertujuan menggali faktor dimensi yang menjadi potensi dikembangkannya pemasaran digital kain tenun lurik ATBM di Desa Tlingsing dan Pedan Klaten. Metode penelitian yang digunakan adalah kualitatif dan kuantitatif. Analisa yang dilakukan adalah analisa faktor dan regresi linier berganda. Survei dilakukan kepada kelompok pengrajin kain tenun lurik ATBM Tlingsing dan Pedan Klaten serta masyarakat secara umum. Hasil yang didapatkan adalah menunjukkan bahwa semua variabel independen memberikan pengaruh terhadap variabel dependen. Faktor potensi pengembangan pemasaran digital kain tenun lurik ATBM di Klaten adalah keunikan Kain, pamor kain tenun, ketersediaan sinyal (koneksi memadai), minat pelanggan, pamor kain tenun lurik di dunia fashion, budaya Lurik, dan kemampuan penguasaan teknologi. Kata kunci : Tenun Lurik, Klaten, Pemasaran Digital, Analisis Faktor Potential Analysis of Digital Marketing Development for Lurik Woven Fabrics Production of ATBM Klaten Using Factor Analysis Abstract Klaten, is one of the districts in Central Java which has been known for decades as a producer of ATBM lurik (non-machine weaving tools), including Tlingsing and Pedan villages. Even now, Klaten is still known as a producer of traditional lurik. However, with the onslaught of times and the rise of the textile industry with modern technology, the prestige of ATBM lurik weaving has decreased since 2016. Until now, there are still many groups of craftsmen who have survived by making a lot of efforts and innovating their lurik products, with a detrimental effect on technology for these craftsmen. ATBM's lurik woven fabric craftsmen are less competitive than machine-produced lurik woven fabrics. The digitalized marketing reach is expected to be able to reach all parties, so that the potential of Tlingsing Village and Pedan Village as producers of ATBM lurik weaving can be maximally explored to customers in any part of the world and also the income of community groups operating in them can also be maximized. Analysis is needed to find potential factors so that digital marketing can be developed so that it is suitable for its purpose. For this reason, this study aims to explore the dimensional factors that have the potential to develop digital marketing of ATBM lurik woven fabrics in Tlingsing and Pedan Klaten Villages. The research method used is qualitative and quantitative. The analysis performed was factor analysis and multiple linear regression. The survey was conducted among the groups of ATBM Tlingsing and Pedan Klaten lurik woven fabrics as well as the general public. The results obtained are indicating that all independent variables have an influence on the dependent variable. The potential factors for the development of digital marketing of ATBM's lurik woven fabrics in Klaten are the uniqueness of the cloth, the prestige of the woven fabric, the availability of signals (adequate connections), customer interest, the prestige of lurik woven fabrics in the world of fashion, Lurik culture, and the ability to master technology.Keywords: Lurik Woven, Klaten, Digital Marketing, Factor Analysis

ANALISA KEPUTUSAN PEMILIHAN JURUSAN PERHOTELAN AKPAR BSI YOGYAKARTA SEBAGAI PERGURUAN TINGGI DI KOTA PARIWISATA YOGYAKARTA Diah Pradiatiningtyas
Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Vol 5, No 1 (2014): Jurnal Khasanah Ilmu - Maret 2014
Publisher : Universitas Bina Sarana Informatika

Recently in year 2012-2013, hotel and hospitality industry in Yogyakarta growth rapidly. Yogyakarta is one of most wanted tourist destination in the world makes this industry growth fast. Hospitality business is a service business that puts service and built to maintain the same image therefore with high growth rate hotels in Yogyakarta then the competition in higher education institution especially Hospitality Studies Program will will also be more stringent. AKPAR BSI Yogyakarta in one of higher education institution which have hospitality program. AKPAR BSI Yogyakarta is one of element who responsible in creating qualify of human resources in hospitality industry. The aims of this research was to contribute in developing human resources in hospitality industry, so from the intention in choosing higher education, the industry can contribute how to maintain quality of higher education in hospitality industry. There are five independent: interest, future opportunities, internal motivation, campus attribute, and image; and one dependent variableis decision. 119 students from AKPAR BSI Yogyakarta become respondents in this research, data analyses with linear reggression. The results shown interest, internal motivation, campus attribute, and image affects decision the future opportunities don’t affect decision.

Co-Authors - AMIK BSI Yogyakarta, Suparwanto - UBSI Yogyakarta, Kusnadi Anastasia Meyliana Bimo Pradana Budi Al Amin Chriswardana Bayu Dewa Darmanto Darmanto Dewa, Chriswardana Bayu Fajar Sarasati Galih Setiawan Nurohim Haryanto, Wawan Jatinurcahyo, R Lilik Arif Rahmadi Lina Ayu Safitri Nani Purwati Oktiyani, Rina Paulus Tofan Rapiyanta Sara Puja Kesuma Sari Winahjoe Sri Rejeki

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