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All Journal ProBank: Jurnal Ekonomi dan Perbankan Excellent Jurnal Manajemen Dayasaing Jurnal Akuntansi dan Pajak Jurnal Manajemen Bianglala Informatika : Jurnal Komputer dan Informatika Akademi Bina Sarana Informatika Yogyakarta Widya Cipta : Jurnal Sekretari dan Manajemen Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Jurnal Ilmiah Pariwisata JOURNAL OF INFORMATION SYSTEM MANAGEMENT (JOISM) Wasana Nyata Jurnal Pariwisata, Bisnis Digital dan Manajemen WASANA NYATA Jurnal Ilmiah Pariwisata
Dewa, Chriswardana Bayu
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Transportation Veterinary Other

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ANALISA PENGARUH MASA NEW NORMAL PADA PENJUALAN ONLINE MELALUI E-COMMERCE SHOPEE Safitri, Lina Ayu; Dewa, Chriswardana Bayu
Jurnal Manajemen Dayasaing Vol 22, No 2 (2020): Jurnal Manajemen Daya Saing
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/dayasaing.v22i2.12494

Abstract

Tujuan penelitian ini adalah untuk menganalisis pengaruh masa new normal pada penjualan online melalui e – commerce shopee. Data penelitian diperoleh dengan menggunakan data primer melalui metode kuesioner.Pengukuran setiap variabel dalam kuesioner menggunakan skala likert dengan skala 1 sampai dengan 5. Teknik pemilihan sampel menggunakan metode non-probability sampling yang terdiri dari 100 responden pemilik online shop di e-commerce shopee. Variabel yang digunakan dalam penelitian terdiri dari satu variabel bebas (X) berupa masa new normal dan satu variabel terikat (Y) berupa penjualan online. Hasil penelitian ini menunjukkan bahwa masa new normal meningkatkan penjualan online di e-commerce shopee. Hal ini mengindikasikan bahwa masa new normal meningkatkan roda perekonomian yang dapat dirasakan oleh para pemiliki toko online.
Pengaruh Country Of Origin Produk Televisi LG Terhadap Niat Beli Konsumen Dengan Ekuitas Merek Sebagai Variabel Pemediasi Chriswardana Bayu Dewa
Bianglala Informatika Vol 3, No 1 (2015): Bianglala Informatika 2015
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (232.9 KB) | DOI: 10.31294/bi.v3i1.571

Abstract

ABSTRACT: This research aims to test the effect country of origin toward purchase intention with brand equity as a mediating variable. Subjects are people who use LG TV in Yogyakarta. Sample selection is performed based on non-probability sampling. There are 120 people who participate in this research. Data were collected by a questionare. Hypotesis were tested using Structural Equation Model (SEM). This research found that country of origin has positive effect to brand equity, brand equity has positive effect to purchase intention, country of origin has positive effect to purchase intention and brand equity can partially mediated the positive effect of country of origin toward purchase intention. Keyword: Country Of Origin, LG Television Abstraksi : Penelitian ini bertujuan untuk menguji pengaruh negara asal terhadap pembelian intentionwith ekuitas merek sebagai variabel mediasi. Subyek adalah orang-orang yang menggunakan LG TV di Yogyakarta. Pemilihan sampel dilakukan berdasarkan non-probability sampling. Ada 120 orang yang berpartisipasi dalam penelitian ini. Data dikumpulkan dengan kuesioner a. Hipotesis diuji dengan menggunakan Structural Equation Model (SEM). Penelitian ini menemukan bahwa negara asal berpengaruh positif terhadap ekuitas merek, ekuitas merek berpengaruh positif untuk membeli niat, negara asal berpengaruh positif untuk membeli niat dan ekuitas merek sebagian dapat dimediasi efek positif dari negara asal menuju niat beli. Kata Kunci : Negara Asal, Televisi LG
PENGARUH KUALITAS PESAN IKLAN SMARTPHONE SAMSUNG TERHADAP NIAT BELI DENGAN CITRA MEREK SEBAGAI VARIABEL PEMEDIASI Chriswardana Bayu Dewa
Jurnal Manajemen Vol 8 No 2 (2018): JURNAL MANAJEMEN VOL. 8 NO. 2 DESEMBER 2018
Publisher : Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/jm.v8i2.693

Abstract

This research aims to examine the effect of quality of the advertising message to the buying intention and mediated by brand image. Subjects are people who use Samsung mobile in Yogyakarta. In this study developed a theoretical mode of the proposed four hypotheses to be tested using Structural Equation Model (SEM) by AMOS software 18. This research was conducted by distributing questionnaires to survey 150 respondents. Respondents were obtained through purposive sampling tehnique, the respondents were selected based on certain goals established researcher. The results of this study show that quality of the advertising message has positive effect to brand image, brand image has positive effect to buying intention, quality of the advertising message has positive effect to buying intention and brand image can partially mediated the positive effect of quality of advertising message toward buying intention.
Pengaruh Celebrity Endorser Terhadap Keputusan Pembelian Wisatawan Yogyakarta Pada Produk Oleh-Oleh Jogja Scrummy Chriswardana Bayu Dewa
Jurnal Manajemen Vol 8 No 1 (2018): JURNAL MANAJEMEN VOL. 8 NO. 1 JUNI 2018
Publisher : Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/jm.v8i1.539

Abstract

This study aims to determine whether the celebrity endorser became one of the factors that influence consumer purchase decisions, especially consumers in Indonesia in general and in Yogyakarta in particular. The data in this study were obtained by distributing questionnaires to 100 respondents in each outlet Jogja scrummy. The data used are primary data sampling technique used is non-probability sampling. The hypothesis was tested using the program Structural Equation Model (SEM). The results showed that the celebrity endorsement positive influence on purchase decisions. Keywords: Celebrity endorser, purchase decisions
Adopsi Pelanggan Terhadap Sistem Pembayaran Digital di Destinasi Wisata Yogyakarta Berdasarkan Perceived Usefulness, Trust, Perceived Ease of Use Diah Pradiatiningtyas; Chriswardana Bayu Dewa; Lina Ayu Safitri
Jurnal Ilmiah Pariwisata Vol 28 No 2 (2023): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v28i2.1715

Abstract

The Ministry of Tourism has designated go digital as the Ministry's Top 1 Program. Digital is an inevitable necessity and facts show that through digital everything can be done quickly. Tourism marketing and promotion now 50 to 70% use digital mechanisms. the author considers it necessary to discuss changes in consumer patterns regarding digital payments in tourist destinations, namely Yogyakarta, because the city is one of the destinations that tourists are interested in. This study discusses the implementation of digital payments in Yogyakarta tourist destinations by looking at the relationship between perceived benefits, perceived ease of use, trust and adoption as boundaries. This research is a qualitative descriptive study. Where the author uses primary and secondary data. The result obtained is that digital payments are felt to be easier for tourists who are already familiar with this technology and the maximum benefits are felt by tourists who are used to cashless payments. In certain tourist locations, such as beaches, the benefits have not been felt by tourists because the implementation in the field has not been fully carried out, tourist sites such as the Zoo, Heha Sky View and the like have implemented digital payments with the visitor segment who are familiar with digital payments. Keywords: Digital Payment, Tourism, Adoption, Trust, Perceive Usefulness, Ease of Use
Pengaruh Kualitas Pelayanan dan Promosi Penjualan Jasa Grabcar Terhadap Kepuasan Pelanggan (Studi Kasus Pada Wisatawan di Yogyakarta) Dewa, Chriswardana Bayu
Perspektif : Jurnal Ekonomi dan Manajemen Akademi Bina Sarana Informatika Vol 16, No 1 (2018): Maret 2018
Publisher : www.bsi.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (110.542 KB) | DOI: 10.31294/jp.v16i1.2347

Abstract

Abstract  - This study aims to examine the effect of service quality and sales promotion on customer satisfaction. Subjects are travelers who use the GrabCar online transport service. The sample selection is based on non-probability sampling. There were 100 people participating in the study. Data were collected by questionnaire. The hypothesis was tested using Structural Equation Model (SEM). This study found that service quality and sales promotion have positive effect on customer satisfaction.Keyword : Service Quality, Sales Promotion, Customer Satisfaction, GrabCar Abstraksi - Penelitian ini bertujuan untuk menguji pengaruh kualitas pelayanan dan promosi penjualan terhadap kepuasan pelanggan. Subyek adalah wisatawan yang menggunakan jasa transportasi online GrabCar. Pemilihan sampel dilakukan berdasarkan non-probability sampling. Terdapat 100 orang yang berpartisipasi dalam penelitian ini. Data dikumpulkan dengan menggunakan kuesioner. Hipotesis diuji dengan menggunakan Structural Equation Model (SEM). Penelitian ini menemukan bahwa kualitas pelayanan dan promosi penjualan berpengaruh positif terhadap kepuasan pelanggan.Kata Kunci : Kualitas Pelayanan, Promosi Penjualan, Kepuasan Pelanggan, GrabCar
Analisis Kondisi Mahasiswa Dalam Keinginan Membuka Usaha Ditinjau Dari Aspek Motivasi, Persepsi dan Lingkungan Sosial Hadi, Wisnu; Safitri, Lina Ayu; Dewa, Chriswardana Bayu; Suripah, Suripah
ProBank Vol 9, No 1 (2024)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/probank.v9i1.1736

Abstract

Penelitian ini bertujuan untuk menganalisa kondisi mahasiswa dalam keinginan membuka usaha ditinjau dari aspek motivasi, persepsi dan lingkungan sosial. Penelitian ini menggunakan jenis data kuantitatif dimana data diperoleh dari sumber data primer yang berasal dari pengumpulan data kuesioner.  Kuesioner diberikan kepada responden untuk menjawab pertanyaan yang sudah disediakan. Responden penelitian ini merupakan mahasiswa yang masih aktif di perguruan tinggi yang berada diwilayah Yogyakarta dan luar Yogyakarta. Data yang terkumpul dianalisa menggunakan program SPSS. Variabel dalam penelitian ini terdiri dari variable bebas dan variable terikat. Independent Variable (variable bebas)  nya yang terdiri dari : motivasi (X1), persepsi X2) dan Lingkungan social (X3). Sedangkan Dependent Variabel (variable terikatnya) berupa Keinginan membuka usaha.(Y). Hasil penelitian ini menunjukkan variabel motivasi dan lingkungan social memiliki pengaruh yang positif terhadap kondisi mahasiswa dalam keinginannya membuka sebuah usaha. Motivasi memiliki pengaruh secara simultan terhadap variable berwirausaha mahasiswa. Dengan motivasi yang dimiliki dalam berwirausaha menjadikan mahasiswa mandiri (dapat melakukan banyak hal dan dapat membiayai kebutuhannya sendiri). Lingkungan social memiliki andil dalam mempengaruhi perkembangan pola pikir dan kebiasaan individu yang berada didalamnya sedangkan variabel persepsi tidak memiliki pengaruh terhadap minat/ keinginan dalam berwirausaha . Hal ini menunjukkan bahwa mahasiswa tetap bisa memiliki keinginan untuk melakukan usaha meskipun pemahaman / persepsi terkait kewirausahaan masih kurang. 
Inbound Marketing Based On Content And Customer In The Creative Industry Selling Fresh Meat, Seafood And Vegetables In Yogyakarta: An Experimental Approach Dewa, Chriswardana Bayu; Pradiatiningtyas, Diah; Safitri, Lina Ayu
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 8, No 1 (2024): March
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v8i1.20353

Abstract

Covid-19 had an impact on decreasing GDP in the livestock sector, namely by 1.8%. The strategy to improve this sector is to carry out inbound marketing through the use of websites, blogs and social media. This research applies an inbound marketing method based on content and customers to develop product marketing in the creative industry selling meat, seafood and fresh vegetables in Yogyakarta. The research method used is an experimental research method. There are two groups of respondents in this research, namely respondents from generation The respondents selected were 200 housewives from generation X and generation Y. Data was obtained using a questionnaire. The data analysis used was MANOVA with SPSS 25. The results of the study showed that there was no difference between advertising for the sale of meat, vegetables and seafood or without advertising on purchasing interest in generation X and generation Y.
Pengaruh Harga, Tampilan Produk Dan Ulasan Produk Terhadap Minat Belanja Online Di Kalangan Mahasiswa Safitri, Lina Ayu; Dewa, Chriswardana Bayu; Hadi, Wisnu
Excellent Vol 11, No 2 (2024)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/exc.v11i2.1825

Abstract

Tujuan penelitian ini adalah menganalisa factor yang mempengaruhi minat belanja online dilihat dari segi harga, tampilan produk dan ulasan produk. Penelitian ini menggunakan pendekatan kuantitatif dengan desain penelitian deskriptif dan kausal. Pendekatan kuantitatif digunakan untuk mengukur hubungan antara variabel, yaitu variabel independen dan dependen, serta untuk menguji hipotesis yang diajukan. Data yang terkumpul dianalisa menggunakan program SPSS. Variabel dalam penelitian ini terdiri dari variable bebas dan variable terikat. Independent Variable (variable bebas)  nya yang terdiri dari : harga (X1), tampilan produk X2) dan ulasan produk (X3). Sedangkan Dependent Variabel (variable terikatnya) berupa minat belanja online (Y). Hasil penelitian ini menunjukkan variable harga dan ulasan produk memiliki pengaruh yang signifikan terhadap minat belanja online. Sedangkan tampilan produk tidak memiliki pengaruh yang signifikan terhadap minat belanja online meskipun hasil koefisien regresinya memperoleh hasil positif.
Efektifitas Pemasaran Digital Untuk Komoditas Beras Sebagai B2C (Business To Consumer) Dalam Rangka Mendukung Ketahanan Pangan Indonesia Dewa, Chriswardana Bayu; Safitri, Lina Ayu; Pradiatiningtyas, Diah; Jatinurcahyo, R
Jurnal Akuntansi dan Pajak Vol 25, No 2 (2024): JAP, Vol. 25, No. 02, Agustus 2024 - Januari 2025
Publisher : ITB AAS INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jap.v25i2.15776

Abstract

Food security concerns several aspects to ensure that people's food needs are met, namely availability, access, safety, diversity and quality of food and nutrition. Rice distribution channels also exist in every region which are managed by government agencies. However, in the middle of 2023 there will be instability in grain prices due to a long drought. This causes rice entrepreneurs, especially selepan, to be hesitant to distribute rice stocks to wholesalers due to changes in grain prices that occur every hour. This condition has resulted in Selepan rice entrepreneurs choosing to sell rice directly to retailers and final consumers so that financial flows remain stable. Technological developments have brought business development in a positive direction. One of them is for business people developing B2C digital marketing for rice commodities. The use of digital marketing in marketing cases helps to increase customer knowledge according to their needs. This research uses a quantitative design. Data were collected using observation, interviews with rice entrepreneurs by observing the distribution flow of rice from rice entrepreneurs and rice mills in Duwet Klaten Village, Central Java until it reaches consumers. The research results show that the use of Instagram and WhatsApp is an efficient and relevant digital marketing strategy, especially for small and medium businesses such as Harkes Rice Mill and BMG in Klaten. This platform not only allows rice mills to reach a wider range of consumers, but also provides a more personalized, effective and cost-effective transaction experience to support Indonesia's food security.
Co-Authors Anik Andriani Diah Pradiatiningtyas Jatinurcahyo, R Lina Ayu Safitri Pudji Widodo Siburian , Cindi C Suripah Suripah Vadlya Maarif Wisnu Hadi, Wisnu