Article Per Year (5 Year)
p-Index From 2021 - 2026
0.562
P-Index
This Author published in this journals
All Journal Al-Mubin: Islamic Scientific Journal Jurnal Economic Edu Jurnal PROFIT: Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Firmansyah
Universitas Sriwijaya
Religion Economics, Econometrics & Finance Environmental Science Social Sciences Other

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
PENDEKATAN SCAFFOLDING SEBAGAI UPAYA MENINGKATKAN AKTIVITAS DAN HASIL BELAJAR MAHASISWA Dwi Hasmidyani; Firmansyah
Jurnal PROFIT: Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol. 3 No. 1 (2016): Jurnal PROFIT: Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Pendidikan Ekonomi FKIP Universitas Sriwijaya, in partnership with Asosiasi Profesi Pendidikan Ekonomi Indonesia (ASPROPENDO)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to improve the activity and students learning outcomes in the learning of microeconomics with the material demand and supply through the scaffolding approach oriented problem solving (problem solving). The subjects of this study were 36 students of Economics Education FKIP Sriwijaya University second semester of academic year 2014/2015. The method used in this research is a classroom action research method that consists of four activities, planning, action, observation, and evaluation-reflection using scaffolding learning methods implemented in the third cycle. Data were collected through tests, observations, questionnaires and documentation. To ensure the validity of the data used data triangulation technique. The results showed in teaching microeconomics matter of supply and demand are increased activity and students learning outcomes in each cycle using scaffolding approach.
MOTIVASI DALAM ORGANISASI USAHA Firmansyah
Jurnal PROFIT: Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol. 4 No. 2 (2017): Jurnal PROFIT: Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Pendidikan Ekonomi FKIP Universitas Sriwijaya, in partnership with Asosiasi Profesi Pendidikan Ekonomi Indonesia (ASPROPENDO)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

One of important things that should be a concern in business activities is the motivation of actors involved in business activities, various theories about motivation such as content theory and process theory, Hierarchy of Need Theory (A. Maslow), Theory Three Social Motivation (D. McClelland), The Two-Factor Theory (Frederick Herzberg), these theories provide a brief explanation of how individual behaviors in their daily activities are viewed from various aspects that underlie the emergence of such behaviors, causative factors, motivations and how to keep it. The dynamics of the fast-changing business world of course requires high spirits for the perpetrators this is of course a special requirement, especially for business owners and managers in the business environment so that people they lead can perform activities in accordance with the duties and responsibilities to obtain results maximum in order to spur productivity to earn profit. So that the sustainability of the business can be maintained because the interested parties already have the knowledge and various strategies to keep the motivation himselfand the employees who become under him.
THE INFLUENCE OF INFLUENCERS ON YOUTUBE SOCIAL MEDIA ON GADGET PURCHASE DECISIONS OF ECONOMIC EDUCATION STUDENTS AT SRIWIJAYA UNIVERSITY Prasetyo Suryadi; Firmansyah; Maria Immaculata Yovita Adventy
Al-Mubin Jurnal Ilmiah Islam
Publisher : Department of Research and Community Service at the Ummul Quro Al-Islami Bogor Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/almubin.v9i1.2253

Abstract

This study aims to analyze the influence of influencers on YouTube social media on gadget purchasing decisions among students of Economics Education at Sriwijaya University. The method used is quantitative associative with data collection techniques through questionnaires, interviews, and documentation on a sample of 77 students. The research findings revealed that influencer marketing has a significant and positive influence, with a contribution of 73.42%. Further analysis shows that influencer credibility, particularly the ability to present specific and transparent product explanations, is a key factor with a very strong percentage (83%). Meanwhile, student purchasing decisions are dominated by rational considerations, where product characteristics (89%) and reviews from other consumers (88%) are the main determining factors, overcoming the influence of mere popularity or trends. Thus, influencer marketing strategies on YouTube are proven effective in shaping purchasing decisions, especially when supported by informative, objective content that focuses on the product's utility
PENGARUH RATING PRODUK TERHADAP PEMBELIAN ULANG DI E-COMMERCE SHOPEE PADA MAHASISWA PENDIDIKAN EKONOMI UNIVERSITAS SRIWIJAYA Syifa Aisyah; Firmansyah
Jurnal Economic Edu Vol. 6 No. 02 (2026): Januari
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jee.v6i02.8361

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh rating produk terhadap pembelian ulang di e-commerce Shopee pada mahasiswa Program Studi Pendidikan Ekonomi Universitas Sriwijaya. Latar belakang penelitian ini didasari oleh pentingnya rating produk sebagai indikator kepercayaan dalam keputusan pembelian secara berulang. Penelitian ini menggunakan pendekatan kuantitatif dengan metode asosiatif kausal. Instrumen pengumpulan data berupa angket, wawancara, dan dokumentasi. Data dianalisis menggunakan uji korelasi Pearson Product Moment dan uji-t. Hasil penelitian menunjukkan nilai koefisien korelasi sebesar 0,727 yang berarti terdapat hubungan kuat antara rating produk dan pembelian ulang. Nilai koefisien determinasi sebesar 52,50% menunjukkan bahwa rating produk berpengaruh secara signifikan terhadap keputusan pembelian ulang mahasiswa. Uji-t menunjukkan hasil 12,469 > 1,656, yang berarti Ha diterima dan Ho ditolak. Dengan demikian, dapat disimpulkan bahwa rating produk memiliki pengaruh signifikan dalam mendorong mahasiswa untuk melakukan pembelian ulang di Shopee. Kata Kunci: Rating produk, Shopee
PENGARUH BAD ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PADA E-COMMERCE SHOPEE Nurjasmin Azahra; Firmansyah
Jurnal Economic Edu Vol. 6 No. 02 (2026): Januari
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jee.v6i02.9689

Abstract

Di era modern ini, pertumbuhan teknologi terjadi pada kecepatan yang belum pernah terjadi sebelumnya sehingga mendorong orang untuk hidup sesuai dengan perubahan dan kemajuan di sekitar. Bertahun-tahun yang lalu berbelanja merupakan kegiatan yang dilakukan di toko fisik, namun dengan munculnya pasar daring seperti Shopee seseorang dapat membeli apa yang dibutuhkan tanpa harus keluar rumah. Tujuan penelitian ini adalah untuk mengetahui adakah pengaruh bad electronic word of mouth terhadap keputusan pembelian e-commerce Shopee pada mahasiswa program studi Pendidikan Ekonomi Universitas Sriwijaya angkatan 2021. Penelitian ini menggunakan desain penelitian kuantitatif, teknik pengumpulan data melalui angket pernyataan yang diberikan kepada sampel sebanyak 74 responden. Kata Kunci: e-WOM, e-Commerce, Shopee
Co-Authors Dwi Hasmidyani Maria Immaculata Yovita Adventy Nurjasmin Azahra Prasetyo Suryadi Syifa Aisyah