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All Journal HUMANUS : Jurnal Sosiohumaniora Nusantara
Nurul Baridah Fauzi
Universitas Muhammadiyah Jakarta
Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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Analisis Faktor Ganjaran Yang Mempengaruhi Kinerja Karyawan Pada Kasus Aksi Mogok Nasional Buruh Nurul Baridah Fauzi; Lailani Octavia Rahmadhani; Winarsih; Velda Murdiana
HUMANUS : Jurnal Sosiohumaniora Nusantara Vol. 1 No. 2 (2024): HUMANUS (Jurnal Sosiohumaniora Nusantara)
Publisher : Yayasan Pengembangan Dan Pemberdayaan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62180/v51r3510

Abstract

A national labor action is a form of protest carried out by workers to demand their rights that are considered unfulfilled. The national labor action that occurred in 2023 in Indonesia had a significant impact on various sectors, including the industrial sector. One of the impacts that arose was the decline in employee performance in several affected companies. The research method used is the descriptive qualitative method. Descriptive qualitative research aims to describe and illustrate existing phenomena. Thus, it can be concluded that the workers are disappointed with the injustice in terms of the wages given, they feel that the wages/salaries given are not proportional to the performance they put out. This reason is a factor in the workers’ insistence on getting an increase in their wages. Overall, the workers’ national labor action was based on dissatisfaction with the wages given to workers in Indonesia, giving rise to the national labor action. In this context, the calculation of inflation, economic growth, and the current need for a decent living are important factors that must be considered in raising wage increases for workers. These factors can also affect the work stress and welfare of the workers.  The speech action this time conveyed two demands, namely the revision of the DKI UMP from 3.6% to 15% and the implementation of the minimum wage under the Jakarta Labor Law.
Pemanfaatan Jaringan Sosial Untuk Pemasaran Produk Skintific Pada Aplikasi Tiktok Lailani Octavia Rahmadhani; Nani Nurani Muksin; Nurul Baridah Fauzi; Khairatun Hisan; Putri Ananda
HUMANUS : Jurnal Sosiohumaniora Nusantara Vol. 1 No. 3 (2024): HUMANUS (Jurnal Sosiohumaniora Nusantara)
Publisher : Yayasan Pengembangan Dan Pemberdayaan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62180/0q9qh923

Abstract

Penelitian ini bertujuan untuk menganalisis jaringan pemasaran produk Skintific di aplikasi TikTok menggunakan pendekatan Social Network Analysis (SNA). Metode yang dilakukan dalam penelitian ini adalah  kualitatif yang  berfokus pada kolaborasi antara media sosial TikTok dan penjualan produk Skintific. Menurut Borgatti et al. (2018) dan Scott (2017), SNA adalah teknik yang mempelajari pertukaran sumber daya di antara aktor dan hubungan antara unit-unit sosial. SNA dipilih karena kemampuannya mengungkap dan menganalisis interaksi dalam jaringan sosial. Pengumpulan data dilakukan melalui wawancara mendalam dan studi literatur, dengan fokus pada mahasiswi Universitas Muhammadiyah Jakarta (UMJ) yang membeli produk Moisturizer Skintific melalui TikTok. Hasil penelitian menunjukkan bahwa TikTok berfungsi sebagai nodes utama, menghubungkan Skintific dengan pengguna dan memfasilitasi penyebaran informasi produk secara viral melalui like, komentar, dan berbagi konten. Kesuksesan pemasaran Skintific di TikTok didukung oleh kesesuaian demografis pengguna, konten kreatif yang relevan, pemanfaatan fitur TikTok Shop, kolaborasi dengan influencer, konsistensi posting, dan responsivitas terhadap tren. TikTok memberikan manfaat signifikan bagi Skintific seperti jangkauan audiens global, engagement tinggi, peningkatan brand awareness, pemasaran otentik, analisis data real-time, dan konversi penjualan langsung. Kesimpulannya, Skintific berhasil menggunakan TikTok sebagai platform utama untuk promosi dan penjualan produk skincare, meningkatkan kesadaran dan kepercayaan konsumen melalui kolaborasi dengan influencer, serta memanfaatkan TikTok Shop untuk interaksi dan penjualan yang efektif.  Kata Kunci: Jaringan sosial, pemasaran, TikTok, Skintific, Media sosial.
Strategi Negosiasi Dalam Menyelesaikan Konflik Organisasi Nurul Baridah Fauzi; Lilik Sumarni; Shifana Esfandiary; Kaiza Nazwita Al Balqis; Arif Aprihatno
HUMANUS : Jurnal Sosiohumaniora Nusantara Vol. 1 No. 3 (2024): HUMANUS (Jurnal Sosiohumaniora Nusantara)
Publisher : Yayasan Pengembangan Dan Pemberdayaan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62180/4yszmq32

Abstract

This research explores the factors that cause conflict in the MRadio UMJ organization and the steps taken to overcome them. Through interviews and searches with various sources, it was found that conflicts were caused by a lack of effective communication, differences in goals between members, a less participatory leadership style, an imbalance in the division of tasks, and dissatisfaction regarding member welfare. To address these conflicts, a collaborative and strategic approach was adopted that involved identifying the source of conflict, gathering information, facilitating open dialogue, identifying common interests, finding mutually beneficial solutions, and implementing and evaluating solutions. The head of the organization plays an important role in providing guidance and making  final decisions where necessary. This approach aims to strengthen cooperation and cohesion within the organization and ensure fair and efficient problem-solving. The results of this study are expected to provide insights and practical guidance for other organizations facing similar conflicts. Keywords: Communication, Division of Duties, Leadership, Member Welfare, Negotiation
Co-Authors Arif Aprihatno Kaiza Nazwita Al Balqis Khairatun Hisan Lailani Octavia Rahmadhani Lilik Sumarni Nani Nurani Muksin Putri Ananda Shifana Esfandiary Velda Murdiana Winarsih