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All Journal HUMANUS : Jurnal Sosiohumaniora Nusantara
Imelda Sulistia
Universitas Muhammadiyah Jakarta
Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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Strategi Public Relations PT Pertamina Dalam Pengelolaan Krisis Komunikasi Pada Kasus Depo Pertamina, Plumpang Raden Roro Nadya Puspaningtyas; Lilik Sumarni; Nabila Putri Meitana; Imelda Sulistia; Tamara Lisnawati; Silvana Libriyanti
HUMANUS : Jurnal Sosiohumaniora Nusantara Vol. 1 No. 2 (2024): HUMANUS (Jurnal Sosiohumaniora Nusantara)
Publisher : Yayasan Pengembangan Dan Pemberdayaan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62180/gmvg5y70

Abstract

The tragedy of the fire that occurred at the Pertamina Plumpang Depot in March 2023 resulted in casualties. This incident claimed lives, caused injuries, and led to facility damage and other losses. The root cause of the fire was attributed to various factors, primarily stemming from the use of petroleum products. In responding to this incident, PT Pertamina implemented a strategy that involved providing health assistance, accommodation, and food. Additionally, the company held a press conference on March 4th, 2023, and issued press releases through Pertamina's official YouTube channel. The objective of this research is to understand how Pertamina's crisis communication management unfolded during the Pertamina Plumpang Depot fire issue. The research employed a qualitative method with descriptive analysis. The findings and discussions in this study indicate that the Plumpang Depot fire crisis did not significantly damage the reputation and credibility of PT Pertamina. This was because the company successfully instilled a positive perception among the public, and Pertamina's Public Relations demonstrated responsiveness in handling the case.
Peran Public Relations Pada Isu PLTU Suralaya Raden Roro Nadya Puspaningtyas; Tamara Lisnawati; Imelda Sulistia; Tria Patrianti
HUMANUS : Jurnal Sosiohumaniora Nusantara Vol. 1 No. 2 (2024): HUMANUS (Jurnal Sosiohumaniora Nusantara)
Publisher : Yayasan Pengembangan Dan Pemberdayaan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62180/33yk4160

Abstract

Air pollution cases are increasing in the Banten region allegedly due to air pollution by PT PLN (PLTU) which comes from the combustion process of one of its plants, thus emitting emissions or remnants of processing results from its chimney. The cause of air pollution is caused by the combustion of one of the plants but because of vehicle gas. So that these reasons can affect the image of the PLTU making PLTU Public Relations carry out various strategies in communicating the issue. The purpose of this study is to see how PR steps to build public trust in PLN (PLTU). This research uses qualitative methods with media monitoring from the mass media related to reporting on issues about air pollution caused by the Suralaya PLTU from February 23, 2021 - September 2023.  This research states that the role of Public Relations in restoring the company's image in cases of air pollution caused by PLTU is to conduct media monitoring, media visits, make press releases, create programs in collaboration with stakeholders, help the government to reduce air pollution by spraying water at the top of PLN's head office tower, develop Corporate Social Responsibility (CSR) programs. As well as developing the "PLN Peduli" program where free education programs and Partnership and Community Development programs at the Carnation Waste Bank.
Co-Authors Lilik Sumarni Nabila Putri Meitana Raden Roro Nadya Puspaningtyas Silvana Libriyanti Tamara Lisnawati Tria Patrianti