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All Journal Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora Binus Business Review Journal Research of Social Science, Economics, and Management Journal of Applied Economics in Developing Countries Jurnal Kawistara
Yulia Arisnani Widyaningsih
Universitas Gadjah Mada
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Ketangguhan Wisatawan di Kawasan Malioboro pada Masa Pandemi COVID-19 Ni Kadek Winda Yanti; Yulia Arisnani Widyaningsih; Djoko Wijono
Jurnal Kawistara Vol 13, No 1 (2023)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/kawistara.70851

Abstract

Respon wisatawan di kawasan Malioboro kontras dengan fenomena yang terjadi di masa pandemi yang mana masyarakat cenderung menghindari ruang publik sedangkan kondisi di kawasan Malioboro sebaliknya. Penelitian ini bertujuan untuk memahami lebih dalam terkait ketangguhan atau kemampuan wisatawan di kawasan Malioboro untuk menyesuaikan diri dengan kondisi selama pandemi COVID-19. Penelitian ini melihat ketangguhan dari sudut pandang motivasi berwisata, perilaku wisatawan ketangguhan sosial tingkat individu. Penelitian ini menggunakan data kualitatif yang dikumpulkan melalui metode observasi, wawancara tidak terstruktur, dan wawancara mendalam. Penentuan narasumber, wawancara, dan analisa dilakukan dengan sistem bola salju secara terstruktur. Penelitian ini menemukan bahwa wisatawan di kawasan Malioboro mampu menyesuaikan diri dengan situasi pada masa pandemi COVID-19. Hal ini tercermin dari adanya kesadaran wisatawan terhadap bahaya, namun tetap memilih melakukan wisata dengan mempertimbangkan berbagai upaya pencegahan dan berfokus pada upaya-upaya penyesuaian diri baik oleh individu atau destinasi. Penelitian ini diharapkan berguna untuk manajemen resiko di destinasi dan mitigasi permasalahan terkait pandemi dengan memahami perilaku wisatawan.
Ketangguhan Wisatawan di Kawasan Malioboro pada Masa Pandemi COVID-19 Ni Kadek Winda Yanti; Yulia Arisnani Widyaningsih; Djoko Wijono
Jurnal Kawistara Vol 13, No 1 (2023)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/kawistara.70851

Abstract

Respon wisatawan di kawasan Malioboro kontras dengan fenomena yang terjadi di masa pandemi yang mana masyarakat cenderung menghindari ruang publik sedangkan kondisi di kawasan Malioboro sebaliknya. Penelitian ini bertujuan untuk memahami lebih dalam terkait ketangguhan atau kemampuan wisatawan di kawasan Malioboro untuk menyesuaikan diri dengan kondisi selama pandemi COVID-19. Penelitian ini melihat ketangguhan dari sudut pandang motivasi berwisata, perilaku wisatawan ketangguhan sosial tingkat individu. Penelitian ini menggunakan data kualitatif yang dikumpulkan melalui metode observasi, wawancara tidak terstruktur, dan wawancara mendalam. Penentuan narasumber, wawancara, dan analisa dilakukan dengan sistem bola salju secara terstruktur. Penelitian ini menemukan bahwa wisatawan di kawasan Malioboro mampu menyesuaikan diri dengan situasi pada masa pandemi COVID-19. Hal ini tercermin dari adanya kesadaran wisatawan terhadap bahaya, namun tetap memilih melakukan wisata dengan mempertimbangkan berbagai upaya pencegahan dan berfokus pada upaya-upaya penyesuaian diri baik oleh individu atau destinasi. Penelitian ini diharapkan berguna untuk manajemen resiko di destinasi dan mitigasi permasalahan terkait pandemi dengan memahami perilaku wisatawan.
The Difference between Consistent and Inconsistent Planned Impulse Buying Based on External Stimulus and Virtual Cart Use Ina Melati; Bernardinus M. Purwanto; Marwah Rizqiyati; Yulia Arisnani Widyaningsih; Bayu Sutikno
Binus Business Review Vol. 15 No. 3 (2024): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v15i3.11031

Abstract

Impulse-buying behavior is enjoyable for consumers and profitable for marketers. Selecting what they want and putting it in the shopping cart gives customers a sense of shopping enjoyment. However, the virtual shopping cart feature can be a barrier to impulse-buying behavior due to the abandonment of virtual carts. Sellers can overcome abandonment behavior in virtual carts by understanding consumer behavior, one of which is when exposed to external stimuli. The application of different external stimuli also produce different consumer behavior as well. The research aimed to validate the differences between Consistent Planned Impulse Buying (CPIB) and Inconsistent Planned Impulse Buying (IPIB) based on the influence of external stimuli: informativeness, appearance, and sales promotion, with the virtual cart used as the mediator variable using cognitive consistency theory. Data collection was carried out by distributing online questionnaires to 364 participants in Indonesia from October to November 2021 using a hierarchical linear model as the data analysis method. The analysis shows that sales promotion distinguishes between CPIB and IPIB. Sales promotions do not influence CPIB. Meanwhile, sales promotion affects IPIB. Hence, e-marketplace owners and their seller partners can apply the most appropriate external stimulus to induce impulse-buying behavior of different types. The research results also reveal a positive and significant relationship between the independent variables on virtual cart use and virtual cart on CPIB and IPIB.
Application of The UTAUT Model In Determining Behavioral Intentions To Use Shopee Paylater Linofal Fakhrin; Yulia A. Widyaningsih
Journal Research of Social Science, Economics, and Management Vol. 4 No. 6 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i6.774

Abstract

In the era of digitalization, it is increasingly facilitated by the existence of several e-commerce services that provide electronic money services as a tool for conducting transactions, in addition to cellular payments there are also those that result in paylater, both of which aim to make it easier for the public to use the new features provided by each e-commerce platform trade. Shopeepay Later is present as a form of non-cash electronic money transactions that can help the public make transactions easier. This study aims to find out what factors make someone have the intention of using Shopeepay Later. This study uses a survey method conducted by distributing questionnaires through Google Forms to collect data. The method used is purposive sampling with certain criteria. The number of samples in this study were 214 respondents with the criteria of respondents being shopee application users aged 18 years and over and not using shopeepay later. The study used the UTAUT model with multiple linear regression analysis. The results of this study indicate that performance expectancy and the social influence on the intention to use shopeepay later. Meanwhile, effort expectancy and facilitating condition have no effect on behavioral intentions to use shopeepay later.
ETHNOCENTRISM ROLE ON THE RELATIONSHIP BETWEEN LOCAL/GLOBAL IDENTITY AND CUSTOMER ATTITUDE TOWARD LOCAL/GLOBAL POSITIONING AS PERCEIVED BY YOUNG INDONESIAN Yulia A. Widyaningsih; Naila Zulfa; Teguh Budiarto
Journal of Applied Economics in Developing Countries Vol 3, No 1 (2018): Journal of Applied Economics in Developing Countries
Publisher : MESP–FEB UNS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jaedc.v3i1.40113

Abstract

There is a tendency for young people to identify themselves with global identity while also consuming local products. Our study aims to test whether ethnocentrism mediates the relationship between local identity and customer attitude toward local/global product positioning. The ethnocentrism measurement adapted CETSCALE with seven-point semantic differential scale. Data analysis adopted cluster and descriptive analysis. The respondents are two hundred young people, aged 17-34. This research found that global identity does not influence customer attitude toward products with global positioning. Ethnocentrism fully mediates the relationship between local identity and attitude toward products with local positioning. This research supports previous research that local identity positively influences ethnocentrism, while customer attitude toward products with global positioning does not correlate with ethnocentrism.Keywords: Ethnocentrism, Global/Local Positioning, Customer Attitude
Application of The UTAUT Model In Determining Behavioral Intentions To Use Shopee Paylater Linofal Fakhrin; Yulia A. Widyaningsih
Journal Research of Social Science, Economics, and Management Vol. 4 No. 6 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i6.774

Abstract

In the era of digitalization, it is increasingly facilitated by the existence of several e-commerce services that provide electronic money services as a tool for conducting transactions, in addition to cellular payments there are also those that result in paylater, both of which aim to make it easier for the public to use the new features provided by each e-commerce platform trade. Shopeepay Later is present as a form of non-cash electronic money transactions that can help the public make transactions easier. This study aims to find out what factors make someone have the intention of using Shopeepay Later. This study uses a survey method conducted by distributing questionnaires through Google Forms to collect data. The method used is purposive sampling with certain criteria. The number of samples in this study were 214 respondents with the criteria of respondents being shopee application users aged 18 years and over and not using shopeepay later. The study used the UTAUT model with multiple linear regression analysis. The results of this study indicate that performance expectancy and the social influence on the intention to use shopeepay later. Meanwhile, effort expectancy and facilitating condition have no effect on behavioral intentions to use shopeepay later.
Co-Authors Bayu Sutikno Bernardinus M. Purwanto Djoko Wijono Djoko Wijono Heriani Heriani Ina Melati Linofal Fakhrin M Baiquni Marwah Rizqiyati Naila Zulfa Ni Kadek Winda Yanti Teguh Budiarto