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All Journal Jurnal Abdi Masyarakat Multidisiplin Jurnal Ekonomi Manajemen Akuntansi
Natallios Peter Sipasulta
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Penggunaan dan Implementasi Teknologi Digital terhadap Perubahan Hubungan Sosial Masyarakat 4.0 Natallios Peter Sipasulta; Dionysia Kowanda; Siti Nurafiah
Jurnal Ekonomi Manajemen Akuntansi Vol. 30 No. 2 (2024): JURNAL EKONOMI MANAJEMEN AKUNTANSI
Publisher : sekolah Tinggi Ilmu Ekonomi Dharma Putra Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59725/ema.v30i2.122

Abstract

The Industrial Revolution 4.0 era has brought significant changes in various aspects of life, including social relations in society. Digital technologies such as social media, the internet of things (IoT), and artificial intelligence (AI) have become an integral part of human interaction. This article aims to analyze the influence of the use and implementation of digital technology on the pattern of social relations in society. This study uses a qualitative method with an in-depth literature approach. The results of the analysis show that although digital technology provides convenience in communication, there are negative impacts such as decreased face-to-face interaction and increased social isolation.
PELATIHAN STRATEGI BRANDING UNTUK PENGEMBANGAN EKONOMI KREATIF BERBASIS KEARIFAN LOKAL Abednego Priyatama; Supiani; Ardhy Lazuardi; Abdul Rahman Agung Ramadhan; Nugroho, Eko Aprianto; Natallios Peter Sipasulta
 Jurnal Abdi Masyarakat Multidisiplin Vol. 3 No. 3 (2024): Desember: JURNAL ABDI MASYARAKAT MULTIDISIPLIN
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jammu.v3i3.1914

Abstract

This Community Service Program aims to provide training on branding strategies for developing creative economies based on local wisdom. Conducted by Universitas Gunadarma in collaboration with the Young Indonesian Lecturers Association (ADMI), the program utilizes a multidisciplinary approach encompassing 10 fields of study, such as management, engineering, and communication. The training integrates theory and practice, leveraging information and communication technology (ICT) to support local entrepreneurs in maximizing their cultural and local potential. The program enhances the competitiveness of local products through strong brand identities, digital marketing strategies, and the development of soft skills such as creativity, adaptability, and collaboration. Through simulations and real-world case studies, participants are guided to design, test, and evaluate their branding strategies. The expected outcomes include improved local brand quality, growth of the creative economy, and strengthened cultural identity, which positively impact the sustainability of regional economies.
Co-Authors Abednego Priyatama Ardhy Lazuardi Dionysia Kowanda Nugroho, Eko Aprianto Ramadhan, Abdul Rahman Agung Siti Nurafiah Supiani