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All Journal Jurnal Dehasen Untuk Negeri Jurnal Dehasen Mengabdi Social Sciences Journal
Irawan, Tinton
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pemanfaatan Media Sosial Sebagai Sarana Promosi Terhadap UMKM Di RT 24 Kelurahan Pematang Gubernur Kota Bengkulu Malius, Aset; Kurnia, Shinta; Parza, Yopi; Irawan, Tinton; Amelia, Putri Ricki; Octaviani, Vethy; Maryaningsih, Maryaningsih; Narti, Sri
Jurnal Dehasen Untuk Negeri Vol 4 No 1 (2025): Januari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v4i1.7773

Abstract

The development of information and communication technology has brought significant changes in various aspects of life, including in the business world. Social media as a digital technology product has become a very effective tool in supporting promotional activities for Micro, Small and Medium Enterprises (MSMEs). With the number of users continuing to increase, social media offers ample opportunities to introduce products and services to a wider market at relatively low costs. The community in RT 24 Pematang District, Governor of Bengkulu City, mostly consists of small business actors engaged in the trade and service sectors. However, they face various problems, such as limited knowledge about the use of digital marketing and lack of access to training in using social media. This causes the potential of social media to be less than optimal as a promotional tool, resulting in stagnant business development. This activity aims to provide solutions to the problems faced by MSMEs, carried out by the Thematic KKN team at RT 24 through a more comprehensive approach. The focus is on implementing social media-based digital marketing that is tailored to local needs, as well as introducing appropriate technology that can support business sustainability. It is hoped that the results of this activity will not only provide practical benefits for business actors, but also become a reference for developing similar programs in other regions.
Edukasi Bentuk Kampanye Sosial Menggunakan Media Sosial Di SMA Negeri 8 Kota Bengkulu Irawan, Tinton; Amelia, Putri Ricki; Afriandi, Afriandi; Jusiati, Arini; Octaviani, Vethy; Maryaningsih, Maryaningsih; Narti, Sri
Jurnal Dehasen Mengabdi Vol 4 No 1 (2025): Maret-Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v4i1.7784

Abstract

Social media-based campaings have become one of the effective strategies to raise students awareness of social issues, such as mental health, digital literacy, and environmental concerns. This study aims to educate students of SMA Negeri 8 Kota Bengkulu on utilizing social media positively through educational programs and social campaings conducted as part og the Kuliah Kerja Nyata Tematik (KKNT) program by Universitas Dehasen Bengkulu. The methods employed in this research indclude an initial survey to understand students needs, training sessions to enhance an initial survey to understand students needs, training sessions to enhance their skills, production of educational content, publications through social media platforms, and evalution to measrue the effectiveness of the activities. The results indicate an improvementin students understanding of the concept of digital social campaigns and their creativity in producing educational content. Additionally, the students showed enthusiasm in disseminating positive messages via social media. Based on these findings, this study recommends strengthening digital literacy programs in schools to support the sustainability of social media-based campaigns. Thus, students can transform from passive consumers to active producers of content that positively contributes to their social environment.
Communication Strategy Of Radio Republik Indonesia (RRI) Bengkulu In Retaining Listeners Through Youtube Content (A Study On Programa 1 Channel: Dialog Interaktif Pagi) Irawan, Tinton; Narti , Sri; Dianthi , Martha Heriniazwi
Social Sciences Journal Vol. 3 No. 1 (2026): February
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/sosj.v3i1.1256

Abstract

This study examines the communication strategy of Radio Republik Indonesia (RRI) Bengkulu in retaining listeners through YouTube content, focusing on Programa 1’s “Dialog Interaktif Pagi.” The research uses a descriptive qualitative approach to capture how a public broadcasting institution adapts to digital media consumption. Data were collected through observation, in-depth interviews with key informants (the Head of the Broadcasting Team and the program host), and documentation of broadcasting activities and YouTube content. The analysis is guided by Susan Tyler Eastman’s framework, which highlights five strategic dimensions: compatibility, habit formation, control of audience flow, conservation of program resources, and mass appeal. Findings indicate that RRI Bengkulu aligns program topics and presentation styles with audience needs, maintains listening habits through consistent scheduling and recognizable program identity, and directs audience flow by integrating on-air and online promotion. The station also optimizes limited resources by repackaging broadcast materials into digital formats and strengthening teamwork in production planning. Finally, RRI Bengkulu enhances mass appeal by selecting accessible themes, encouraging audience participation, and using YouTube to expand reach beyond traditional radio listeners. Overall, these strategies help RRI Bengkulu sustain loyal audiences while attracting new viewers in the digital era, supporting the relevance and competitiveness of public radio broadcasting.
Co-Authors Afriandi, Afriandi Amelia, Putri Ricki Dianthi , Martha Heriniazwi Jusiati, Arini Kurnia, Shinta Malius, Aset Maryaningsih, Maryaningsih Narti , Sri Parza, Yopi Sri Narti, Sri Vethy Octaviani