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All Journal Jurnal Pengabdian Masyarakat Sains dan Teknologi Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan
Ratna Agustina
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences Other

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Edukasi Bijak Bersosial Media Berdasarkan Kaidah Undang-Undang Pada Masyarakat Desa Watesprojo Ratna Agustina; Aan Andrian; Muhammad Syaifudin; Agus Nur Wijaya; Bella Putra Madya; Dika Lutfi Al Khod’ri; Aisyah Putri Mulyanto; Chamelia Nur Abdillah; Andry Prasetya Gunawan; Berliana Kartika Sari; Ayunda Nurul Safitri; Indra Liliana; Siti Muamalah Ika Nur Marifa; Anas Sobirin; Avrila Rahmadhani Apriandita; Pramudyah Wiji Masruroh; Andrian Lukman; Yuniar Rahma Sacta; Dian Novita Emiliyanti; Muhammad Luis Armando; Dewi Putri Anjani
Jurnal Pengabdian Masyarakat Sains dan Teknologi Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat Sains dan Teknologi
Publisher : Fakultas Teknik Universitas Cenderawasih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58169/jpmsaintek.v4i1.679

Abstract

The aim of this community service activity is to provide counseling and evaluation about the importance of law-based education in the use of social media, as well as providing guidance for users to behave ethically and responsibly. The benefit of this social media wise education is that the public gains insight into the impact of media use. social and legal rules governing the use of this platform. The implementation methods we use are observation, socialization and mentoring. This socialization is provided by providing a direct understanding of the impact of using social media based on the laws governing the use of social media, so that people can be wiser in using social media. After the socialization, it is hoped that the public will gain a good understanding of the law, which can help social media users avoid legal problems and increase positive interactions in cyberspace.
Peran Manajemen Sumber Daya Manusia dalam Pemanfaatan Media Sosial Untuk Meningkatkan Penjualan UMKM Ibu PKK Desa Watesprojo, Kemlagi, Mojokerto Ratna Agustina; Yusuf Rachman Al Hakim; Mochamad Irfan; Dwi Sembe Sigita; Setyaasih Setyaasih; Agus Sunaryo; Harjo Lukito
Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan Vol. 2 No. 2 (2025): Mei : Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/unggulan.v2i2.1387

Abstract

This community service aims to increase the use of social media as a marketing and sales tool by FWEO Women MSMEs in Watesprojo Village, Mojokerto, through a human resource management approach. Initial situation analysis identified low utilization of digital platforms due to limited knowledge and skills. The Participatory Action Research (PAR) method or in human resource management is called participatory management which is implemented by involving FWEO Women in planning, intensive training on content creation, account management, and online marketing strategies, as well as ongoing mentoring. The results showed a significant increase in participant understanding and skills, the formation of collective social media accounts, and the development of collaboration between MSMEs. The emergence of local social media management groups and local leaders indicates internalization of knowledge and sustainability initiatives, in line with Social Cognitive Theory and transformational leadership. The conclusion confirms that the integration of human resource management principles in technology-based community empowerment is crucial for sustainable adoption and positive impact, recommending a comprehensive approach that focuses on holistic capacity development and the formation of community support structures.
Co-Authors Aan Andrian Agus Nur Wijaya Agus Sunaryo Aisyah Putri Mulyanto Anas Sobirin Andrian Lukman Andry Prasetya Gunawan Avrila Rahmadhani Apriandita Ayunda Nurul Safitri Bella Putra Madya Berliana Kartika Sari Chamelia Nur Abdillah Dewi Putri Anjani Dian Novita Emiliyanti Dika Lutfi Al Khod’ri Dwi Sembe Sigita Harjo Lukito Indra Liliana Mochamad Irfan Muhammad Luis Armando Muhammad Syaifudin Pramudyah Wiji Masruroh Setyaasih Setyaasih Siti Muamalah Ika Nur Marifa Yuniar Rahma Sacta Yusuf Rachman Al Hakim