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All Journal Jurnal Pengabdian Masyarakat Sains dan Teknologi Gudang Jurnal Multidisiplin Ilmu Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan
Ratna Agustina
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Public Health Social Sciences Other

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Edukasi Bijak Bersosial Media Berdasarkan Kaidah Undang-Undang Pada Masyarakat Desa Watesprojo Ratna Agustina; Aan Andrian; Muhammad Syaifudin; Agus Nur Wijaya; Bella Putra Madya; Dika Lutfi Al Khod’ri; Aisyah Putri Mulyanto; Chamelia Nur Abdillah; Andry Prasetya Gunawan; Berliana Kartika Sari; Ayunda Nurul Safitri; Indra Liliana; Siti Muamalah Ika Nur Marifa; Anas Sobirin; Avrila Rahmadhani Apriandita; Pramudyah Wiji Masruroh; Andrian Lukman; Yuniar Rahma Sacta; Dian Novita Emiliyanti; Muhammad Luis Armando; Dewi Putri Anjani
Jurnal Pengabdian Masyarakat Sains dan Teknologi Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat Sains dan Teknologi
Publisher : Fakultas Teknik Universitas Cenderawasih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58169/jpmsaintek.v4i1.679

Abstract

The aim of this community service activity is to provide counseling and evaluation about the importance of law-based education in the use of social media, as well as providing guidance for users to behave ethically and responsibly. The benefit of this social media wise education is that the public gains insight into the impact of media use. social and legal rules governing the use of this platform. The implementation methods we use are observation, socialization and mentoring. This socialization is provided by providing a direct understanding of the impact of using social media based on the laws governing the use of social media, so that people can be wiser in using social media. After the socialization, it is hoped that the public will gain a good understanding of the law, which can help social media users avoid legal problems and increase positive interactions in cyberspace.
Peran Manajemen Sumber Daya Manusia dalam Pemanfaatan Media Sosial Untuk Meningkatkan Penjualan UMKM Ibu PKK Desa Watesprojo, Kemlagi, Mojokerto Ratna Agustina; Yusuf Rachman Al Hakim; Mochamad Irfan; Dwi Sembe Sigita; Setyaasih Setyaasih; Agus Sunaryo; Harjo Lukito
Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan Vol. 2 No. 2 (2025): Mei : Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/unggulan.v2i2.1387

Abstract

This community service aims to increase the use of social media as a marketing and sales tool by FWEO Women MSMEs in Watesprojo Village, Mojokerto, through a human resource management approach. Initial situation analysis identified low utilization of digital platforms due to limited knowledge and skills. The Participatory Action Research (PAR) method or in human resource management is called participatory management which is implemented by involving FWEO Women in planning, intensive training on content creation, account management, and online marketing strategies, as well as ongoing mentoring. The results showed a significant increase in participant understanding and skills, the formation of collective social media accounts, and the development of collaboration between MSMEs. The emergence of local social media management groups and local leaders indicates internalization of knowledge and sustainability initiatives, in line with Social Cognitive Theory and transformational leadership. The conclusion confirms that the integration of human resource management principles in technology-based community empowerment is crucial for sustainable adoption and positive impact, recommending a comprehensive approach that focuses on holistic capacity development and the formation of community support structures.
Peningkatan Kapabilitas SDM pada UMKM Desa Bakalan Gondang Mojokerto Melalui Pelatihan Sosial Media Marketing dan Manajemen Produksi Modern Anna Kridaningsih; Ratna Agustina; Anis Sirojuddin Suryo Negoro; Nurus Sabani; Risa Amalia Muzrifah; Adil Abdillah; Ahmad Mubarok
Gudang Jurnal Multidisiplin Ilmu Vol. 3 No. 12 (2025): GJMI - Desember
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjmi.v3i12.1945

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) di wilayah pedesaan sering menghadapi keterbatasan kapabilitas sumber daya manusia (SDM), terutama dalam pemanfaatan media sosial untuk pemasaran dan penerapan manajemen produksi modern. Permasalahan ini berdampak pada rendahnya daya saing produk, keterbatasan jangkauan pasar, dan efisiensi produksi yang kurang optimal. Penelitian pengabdian masyarakat ini bertujuan untuk meningkatkan kapabilitas SDM UMKM di Desa Bakalan Gondang, Mojokerto, melalui pelatihan social media marketing dan manajemen produksi modern. Metode yang digunakan bersifat deskriptif-partisipatif dengan tahapan: identifikasi masalah, perancangan materi pelatihan, implementasi, evaluasi, dan analisis hasil. Hasil pelatihan menunjukkan adanya peningkatan signifikan kemampuan peserta, antara lain: 90% peserta mampu membuat konten media sosial kreatif dan berinteraksi efektif dengan konsumen, serta 88% peserta menerapkan prinsip manajemen produksi modern, termasuk perencanaan produksi, pengendalian kualitas, dan pencatatan proses. Evaluasi integrasi pemasaran digital dan produksi menunjukkan bahwa peserta mampu menyesuaikan kapasitas produksi dengan permintaan pasar, meningkatkan efisiensi usaha, dan memperkuat daya saing produk. Pelatihan ini membuktikan efektivitas metode terpadu dalam meningkatkan kapabilitas SDM UMKM, mendorong UMKM menjadi lebih adaptif, inovatif, dan kompetitif, serta memberikan model bagi program pengabdian masyarakat serupa di desa lain.
Socialization and Training on Income Tax Article 21 Based on the Average Effective Rate (TER) for MSMEs in Watesprojo Village Dwi Dewianawati; Erry Setiawan; Dian Indrianto; Buyung Cahya Perdana; Harjo Lukito; Ratna Agustina
Gudang Jurnal Multidisiplin Ilmu Vol. 3 No. 12 (2025): GJMI - Desember
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjmi.v3i12.1946

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in the national economy; however, tax compliance, particularly related to Income Tax Article 21, remains relatively low. The main challenges faced by MSME actors include limited tax literacy, complexity in tax calculations, and insufficient understanding of recent regulatory changes. To address these issues, the government introduced the Average Effective Rate (TER) scheme as an administrative simplification for calculating Income Tax Article 21. Nevertheless, the implementation of this scheme has not been fully understood by MSMEs at the village level. This study aims to conduct socialization and training on Income Tax Article 21 based on the TER scheme for MSMEs in Watesprojo Village and to evaluate its effectiveness in improving tax understanding and technical capability. The research method involved initial observation, regulatory socialization, practical tax calculation training, and participant evaluation. The results indicate a noticeable improvement in MSME actors’ understanding of the legal basis of Income Tax Article 21, the changes in the calculation scheme, and the practical application of the TER mechanism without disrupting business activities. Overall, the socialization and training activities proved effective in enhancing tax literacy and supporting sustainable tax compliance among MSMEs.
Co-Authors Aan Andrian Adil Abdillah Agus Nur Wijaya Agus Sunaryo Ahmad Mubarok Aisyah Putri Mulyanto Anas Sobirin Andrian Lukman Andry Prasetya Gunawan Anis Sirojuddin Suryo Negoro Avrila Rahmadhani Apriandita Ayunda Nurul Safitri Bella Putra Madya Berliana Kartika Sari Buyung Cahya Perdana Chamelia Nur Abdillah Dewi Putri Anjani Dewianawati, Dwi Dian Indrianto Dian Novita Emiliyanti Dika Lutfi Al Khod’ri Dwi Sembe Sigita Erry Setiawan Harjo Lukito Indra Liliana Kridaningsih, Anna Mochamad Irfan Muhammad Luis Armando Muhammad Syaifudin Nurus Sabani Pramudyah Wiji Masruroh Risa Amalia Muzrifah Setyaasih Setyaasih Siti Muamalah Ika Nur Marifa Yuniar Rahma Sacta Yusuf Rachman Al Hakim