Article Per Year (5 Year)
p-Index From 2020 - 2025
0.659
P-Index
This Author published in this journals
All Journal Jurnal Pengabdian Masyarakat Sains dan Teknologi Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan Solusi Bersama : Jurnal Pengabdian Dan Kesejahteraan Masyarakat
Setyaasih Setyaasih
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Sosialisasi Strategi Pemasaran Modern Bagi Pelaku Usaha Kecil Menengah Produk Makanan Berbahan Dasar Singkong di Kelurahan Blooto Kota Mojokerto Rachmad Sholeh; Setyaasih Setyaasih; Fajar Budiyanto; Sugeng Eko Yuli Waluyo
Jurnal Pengabdian Masyarakat Sains dan Teknologi Vol. 2 No. 1 (2023): Maret : Jurnal Pengabdian Masyarakat Sains dan Teknologi
Publisher : Fakultas Teknik Universitas Cenderawasih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58169/jpmsaintek.v2i1.112

Abstract

The abundance of crops, especially cassava in the Blooto sub-district, has made many people sell processed food products made from cassava. However, due to a lack of information about marketing strategies, SMEs products from the Blooto sub-district can only be sold in the local market. Even then, they must compete with products from outside which are the result of large-scale industrial factories with well-known brands. This community service report tries to provide the best solution on modern digital marketing promotion strategies by utilizing social media to help SMEs market their products so they can penetrate regional, national and even foreign markets. Of course this is also balanced with attractive product innovations as well as support from the government as regulatory policy makers.
Sosialisasi Pengoptimalan dan Revitalisasi Potensi Wisata Berbasis Masyarakat Untuk Peningkatan Perekonomian Desa Di Desa Mojogebang Kecamatan Kemlagi Kabupaten Mojokerto Sugeng Eko Yuli Waluyo; Setyaasih Setyaasih; Mohamad Johan Efendi; Khasbulloh Huda; Rachmad Sholeh
Solusi Bersama : Jurnal Pengabdian dan Kesejahteraan Masyarakat Vol. 1 No. 2 (2024): Mei : Solusi Bersama : Jurnal Pengabdian dan Kesejahteraan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/solusibersama.v1i2.190

Abstract

This community service article aims to optimize and revitalize the various tourism potentials of Mojogebang village, especially the potential for community-based tourism to improve the economy of village residents. The efforts made are through formal outreach as well as ongoing direct approaches and guidance to village residents in realizing Mojogebang village as a community-based tourism village. Our findings in the field are that there are several tourism potentials that have not been explored and have not received optimal attention from policy makers, namely the local government. By involving Bumdes and Pokdarwis as well as the private sector and the wider community who are concerned about tourism potential, we are trying to involve active community participation to jointly realize the optimization and revitalization of village potential that has not been explored and touched by community creativity. The result of this community service is the emergence of awareness from all parties about the importance of exploring tourism potential in the village, and realizing it in concrete form regarding various superior village tourism which is able to make Mojogebang village one of the tourist village destinations.
Peran Manajemen Sumber Daya Manusia dalam Pemanfaatan Media Sosial Untuk Meningkatkan Penjualan UMKM Ibu PKK Desa Watesprojo, Kemlagi, Mojokerto Ratna Agustina; Yusuf Rachman Al Hakim; Mochamad Irfan; Dwi Sembe Sigita; Setyaasih Setyaasih; Agus Sunaryo; Harjo Lukito
Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan Vol. 2 No. 2 (2025): Mei : Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/unggulan.v2i2.1387

Abstract

This community service aims to increase the use of social media as a marketing and sales tool by FWEO Women MSMEs in Watesprojo Village, Mojokerto, through a human resource management approach. Initial situation analysis identified low utilization of digital platforms due to limited knowledge and skills. The Participatory Action Research (PAR) method or in human resource management is called participatory management which is implemented by involving FWEO Women in planning, intensive training on content creation, account management, and online marketing strategies, as well as ongoing mentoring. The results showed a significant increase in participant understanding and skills, the formation of collective social media accounts, and the development of collaboration between MSMEs. The emergence of local social media management groups and local leaders indicates internalization of knowledge and sustainability initiatives, in line with Social Cognitive Theory and transformational leadership. The conclusion confirms that the integration of human resource management principles in technology-based community empowerment is crucial for sustainable adoption and positive impact, recommending a comprehensive approach that focuses on holistic capacity development and the formation of community support structures.
Co-Authors Agus Sunaryo Dwi Sembe Sigita Efendi, Mohamad Johan Fajar Budiyanto Harjo Lukito Huda, Khasbulloh Mochamad Irfan Ratna Agustina Sholeh, Rachmad Yusuf Rachman Al Hakim