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All Journal International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) International Review of Practical Innovation, Technology and Green Energy (IRPITAGE)
Hastuti Handayani Harahap
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Energy Social Sciences Other

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CREATIVE MARKETING STRATEGIES IMPLEMENTED IN ATTRACTING CONSUMER ATTENTION IN LEMANG BATOK BUSINESS TYPICAL TEBING TINGGI CITY Hastuti Handayani Harahap
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 2 No. 7 (2023): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v2i7.232

Abstract

This study aims to determine the Creative Marketing Strategy Applied in Attracting Consumer Attention (Case Study in the Lemang Batok Souvenirs Typical City of Tebing Tinggi). The implementation of creative marketing is very important considering that it has been stated that online media will greatly benefit because of the level of effectiveness and efficiency it promises. The development of creative marketing has seen rapid growth in income every year from before using online media and after using online media in its marketing strategy, the implementation of online media that has been carried out is in accordance with the benchmark: the application of creative marketing through online media to consumer buying interest, according to lemang shell business goals, they try to market their products to keep up with the times. The impact of implementing creative marketing has a positive impact, with a measure of achieving business goals, easy integration with other businesses, easy adaptation to the environment and businesses have a dependence on the use of online media, even implementing creative marketing does not have a negative impact seen from various aspects, this make an answer that successful creative marketing is applied as one of the marketing strategies for the lemang shell business in supporting the marketing of its products, of course this can also be developed by other typical food producers.
THE INFLUENCE OF INDIVIDUAL ABILITIES AND INDIVIDUAL CHARACTERISTICS ON THE SERVICE QUALITY OF SERBA JADI DISTRICT OFFICE EMPLOYEES Indra Welly Arifin; Hastuti Handayani Harahap; Frederick Rudy Sentosa Rajagukguk; Nikson Sitindaon
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 1 (2023): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i1.309

Abstract

This research aims to determine the influence of individual abilities and individual characteristics on the service quality of employees at the Multipurpose District Office in Serdang Bedagai Regency. The type of research used is quantitative research. The nature of this research is replication. The analytical method used is a multiple linear regression model to determine the direction of the relationship between the independent and dependent variables, whether each variable has a positive or negative relationship. The results of this research testing the first hypothesis are accepted, meaningvariableIndividual Abilitiesinfluentialon the Multipurpose District Office Service Quality variable. The second hypothesis test is accepted, meaningvariableIndividual Characteristicsinfluentialon the Multipurpose District Office Service Quality variable. The third hypothesis test is accepted, meaning the Individual Ability variable and the Individual Characteristics variablehave a joint (simultaneous) effect onService qualityMultipurpose District Office. It is better to hope that the Serdang Bedagai District Office of Serdang Bedagai Regency can better appreciate or appreciate every work that has been completed by its employees, which can be shown by expressions given directly or by rewards for employees in order to improve employee performance.
Co-Authors Eryani Frederick Rudy Sentosa Rajagukguk Indra Welly Arifin Kumala Vera Dewi Nikson Sitindaon