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All Journal Amalee: Indonesian Journal of Community Research & Engagement International Review of Practical Innovation, Technology and Green Energy (IRPITAGE)
Rosy Witrin
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Humanities Energy Public Health Social Sciences Other

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YOUTH EMPOWERMENT: DIGITAL MARKETING AND CREATIVE DIGITAL PROCESSES TO IMPROVE BRANDING OF MSMEs AND HOMESTAY IN NAGARI MANINJAU Yolanda Febriani Naserd; Hermansyah; Yuliana; Retnaningtyas Susanti; Adril Kudri; Rosy Witrin; Andre Saprilla; Ovili Agnesia; Hafiz Ikhsan; Randrianirina Leonel Juliano
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 4 No. 3 (2024): November 2024 - February 2025
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v4i3.2218

Abstract

This community service activity was carried out at Nagari Maninjau Tourism Village, West Sumatra. Nagari Maninjau Tourism Village has great potential in tourism. The objectives of this activity are: 1) Increasing youth knowledge in digital use, 2) Developing youth creativity in creating tourism content, especially MSMEs and homestays, 3) Having a positive impact on business actors to create a creative and innovative environment. The target of this activity is the youth of Nagari Maninjau who take part in training activities, especially the Maninjau Kreative group. The method of implementing this community service is carried out through 4 processes, namely: preparation, digital marketing training, creative digital process assistance, and assessment. Mentoring activities are carried out by direct visits and online via WhatsApp. Assessment is carried out to find out how the impact of activities that have been carried out by the community. The results of this activity are the increased knowledge of youth in digital marketing, then the implementation of homestay video content and culinary product design, to the formation of the Maninjau Kreatif group and Instagram Maninjau Kreatif Forum.
The Influence of Facilities and Tourist Attractions on Interest in Revisiting Jambak Sand Beach, Padang City Rosy Witrin; Susanti, Retnaningtyas
Amalee: Indonesian Journal of Community Research and Engagement Vol. 6 No. 1 (2025): Amalee: Indonesian Journal of Community Research and Engagement
Publisher : LP2M INSURI Ponorogo

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Abstract

The Indonesian tourism industry has experienced significant development in recent years, especially the marine tourism sector, a favorite destination for domestic and foreign tourists. This study aims to analyze the influence of tourism facilities and tourist attractions on the interest in revisiting Pasir Jambak Beach, Padang City. This research methodology uses a quantitative descriptive approach with multiple linear regression analysis of 96 secondary data samples from 2023-2024, obtained from the Padang City Tourism Office. The study showed that tourist attractions had a dominant influence with a regression coefficient of 0.658 (sig. 0.000), contributing 43.3% to the interest in revisiting. Tourism facilities had a significant effect with a coefficient of 0.542 (sig. 0.000), contributing 29.4%. Simultaneously, these two variables were able to explain the variance in the interest in revisiting by 72.4% (R² = 0.724, F = 123.567, sig. 0.000). It can be concluded that the superiority of the natural tourist attractions of Pasir Jambak Beach is the main determinant of tourist loyalty, while tourist facilities function as supporting factors for the realization of an optimal tourist experience. Implications: Tourist destination managers should prioritize the development of tourist attractions based on local uniqueness while maintaining the quality standards of supporting infrastructure.
Co-Authors Adril Kudri Andre Saprilla Hafiz Ikhsan Hermansyah Ovili Agnesia Randrianirina Leonel Juliano Retnaningtyas Susanti Retnaningtyas Susanti Yolanda Febriani Naserd Yuliana Yuliana