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All Journal International Review of Practical Innovation, Technology and Green Energy (IRPITAGE)
Hasminidiarty
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Humanities Energy Social Sciences Other

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EMPOWERING THE UMKM COMMUNITY BY IMPLEMENTING COMPETENCY-BASED DIGITAL MARKETING AT LAKE TOBA TOURIST DESTINATION TOBASA DISTRICT Bunga Aditi; Tapi Rondang Ni Bulan; Olga Theolina Sitorus; Sopi Pentana; Hasminidiarty
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 5 No. 1 (2025): March-June 2025
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v5i1.2805

Abstract

Community empowerment is carried out in an effort to improve the quality of community welfare. To achieve this goal, it is necessary to create an empowerment program for Micro, Small and Medium Enterprises (MSMEs) by implementing digital marketing as a current requirement in accordance with increasingly sophisticated technological developments. The empowerment program through the implementation of competency-based digital marketing as an effort to promote superior products originating from the Lake Toba tourist destination, meaning that MSME actors in this area must have the ability to use online-based applications to develop their business. The results of the study in general, MSME participants at the Lake Toba Tourism Destination, Toba Regency, were able to participate in activities from implementation to mentoring well. As a suggestion for the implementation of the next activity, it is necessary to emphasize more on what needs to be done by participants.
TECHNICAL TRAINING FOR CREATIVE ECONOMY BUSINESS ACTORS IN PROMOTING SUPERIOR PRODUCTS IN THE VILLAGE SUDIREJO I DISTRICT, MEDAN CITY Bunga Aditi; Olga Theolina Sitorus; Sopi Pentana; Hasminidiarty
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 4 No. 3 (2024): November 2024 - February 2025
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v4i3.2219

Abstract

Abstract In promoting superior products, technical training is needed for creative economy business partners, because creative economy business actors need strategies to be able to compete, especially in the global market. One of the keys to creative economy products being accepted and developed in the wider community is bypackagingattractive products and have good safety standards. Some creative economies in Indonesia have changed their packaging designs to be more attractive and hygienic. The packaging affects the sales value which continues to increase, one of which is the creative economy that changes their packaging design. So, the seller's turnover, on average, can increase by 74 percent in 3 months. This is the purpose of training for creative economy business actors in promoting superior products. The results of the study showedDuring training in promoting superior products, it is necessary to develop and improve the entrepreneurial spirit and explore business potential for creative economy business actors in Sudirejo I Village, Medan City District, so that in the current digitalization era by utilizing IT and mastery of electronic media for business development. Increasing the productivity of the creative economy can compete in current business developments can be done by utilizing Information Technology as a means of promotion and distribution of creative economy products through digital media so that it can provide ease of transaction relations between traders and consumers. Through this activity, it is expected to provide the ability of the creative economy to use and utilize the existence of Information Technology in marketing and business development towards a creative economy Based on Information Technology (e-business) which will have an impact on increasing sales transactions and income.
Co-Authors Bunga Aditi Olga Theolina Sitorus Sopi Pentana Tapi Rondang Ni Bulan