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All Journal JURNAL ILMIAH MANAJEMEN & BISNIS International Journal of Artificial Intelligence Research JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) International Research Journal of Business Studies (E-Journal) Journal of Economic, Bussines and Accounting (COSTING) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK SEIKO : Journal of Management & Business JUMAN Tools (Jurnal Manajemen Tools) Jurnal Mantik Jurnal Informatika Ekonomi Bisnis Jurnal Sains dan Teknologi Enrichment : Journal of Management JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Tunas Journal of Industrial Engineering & Management Research (JIEMAR) JURNAL RECTUM: Tinjauan Yuridis Penanganan Tindak Pidana Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) JaManKu : Jurnal Manajemen dan Kewirausahaan Journal of Community Service and Engagement Berajah Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Ekonomi Journal of Vision and Ideas (VISA) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Ilman: Jurnal Ilmu Manajemen BISMA Cendekia KREATIF: Jurnal Pengabdian Masyarakat Nusantara Jurnal Teknologi dan Manajemen Industri Terapan Jurnal Sistim Informasi dan Teknologi Jurnal Ekonomi Lembaga Layanan Pendidikan Tinggi Wilayah I Prioritas : Jurnal Pengabdian Kepada Masyarakat International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Jurnal Ekonomi Bisnis Digital Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Informatika Ekonomi Bisnis Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat Celebes Journal of Community Services International Research Journal of Business Studies Jurnal Ekonomi Bisnis Digital International Journal of Islamic Business and Economics (IJIBEC)
Bunga Aditi
Universitas Harapan Medan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Transportation Other

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PENGARUH KUALITAS PRODUK , CITRA MEREK ,HARGA, DAN PROMOSI, TERHADAP KEPUTUSAN PEMBELIAN MOBIL MEREK HONDA DI KOTA MEDAN Aditi, Bunga; Hermansyur, H M
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 3, No 2 (2017): JURNAL KONSEP BISNIS DAN MANAJEMEN MEI
Publisher : JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (284.474 KB)

Abstract

This study aims to identify and explain the effect of price, promotion and distribution channel partially and simultaneously on purchasing decisions. This type of research is explanatory research with quantitative approach. The population of this research is the Honda brand car buyers in the city of Medan with a total sample of 100 people by using simple random sampling technique, questionnaire data used is Multiple Regression.The results showed that the variable product quality, brand image, price and promotion together significantly influence purchasing decisions.T test results showed that each - each variable product quality, brand image, price and promotion jointly significant effect on purchasing decisions.The company should be able to inform the Honda brand car with a better understanding of the variable product quality, brand image, Price and promotion through the sales conversations, so that they are understood in marketing their products.Keywords: product quality, brand image, pricing and promotions, and Purchase Decision
Innovation Product and Halal Labelization in Buying Repurchase Aditi*(1), Bunga
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 12, No 1 (2019): April - July 2019
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (208.464 KB)

Abstract

Indonesia is a developing country which has many Small and Medium Firms (SMEs). It has a vital role in development and economic growth. The purpose of this research is to know and analyze the effect of product innovation and halal labelling in buying Repurchase. The method used in this study is descriptive analysis method by describing the data. It has been collected without intending to make conclusions to the public or generalization. Data analysis used is Multiple Linear by using SPSS software. The results showed that product innovation and halal labeling simultaneously had a positive and significant effect on buying repurchase. Partially Product Innovation and Halal Labelization have positive and significant effect in buying repurchase. Price as a moderating variable can strengthen the influence of product innovation and halal labelization in buying repurchase in SMEs of Langkat.Keywords: Innovation Product, Halal Labelization, Buying Repurchase, Price(1) Department of Management, Harapan University of Medan, Kota Medan, Indonesia* Corresponding Author https://doi.org/10.21632/irjbs.12.1.87-100
The Role of E-Services, Quality System and Perceived Value on Customer Satisfaction: An Empirical Study on Indonesian SMEs Aditi, Bunga; Hafizah, Hafizah; Hermansyur, Hermansyur
Journal of Industrial Engineering & Management Research Vol. 2 No. 3 (2021): June 2021
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (514.619 KB) | DOI: 10.7777/jiemar.v2i3.195

Abstract

The purpose of this study is to analyze e-service, system quality, perceived value and satisfaction for customer of Indonesian SMEs. This research was conducted by distributing 140 online questionnaires to customer of Indonesian SMEs and there were 124 questionnaires that were reversed and processed. Sampling method with snowball sampling. The test was carried out with the help of a statistical tool in the form of Structural Equation Modeling (SEM) based on Partial Least Square version 3. The results showed that Based on the results of the hypothesis testing, there was a positive and significant relationship between E-Service and Perceived Value. there was a positive and not significant relationship between System Quality and Perceived Value. that there was a positive and significant relationship between perceived value and e-satisfaction. there was a positive and significant relationship between E-Service and e-satisfaction through perceived value. This study found that e-service has a positive and significant impact on e-satisfaction through perceived value. There are a positive and not significant relationship between system quality and e-satisfaction through perceived value. The novelty of this research is the correlation model of effect of e-service, system quality and perceived value on e-satisfaction of SMEs.
Innovation Product and Halal Labelization in Buying Repurchase Aditi, Bunga
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 12, No 1 (2019): April - July 2019
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Indonesia is a developing country which has many Small and Medium Firms (SMEs). It has a vital role in development and economic growth. The purpose of this research is to know and analyze the effect of product innovation and halal labelling in buying Repurchase. The method used in this study is descriptive analysis method by describing the data. It has been collected without intending to make conclusions to the public or generalization. Data analysis used is Multiple Linear by using SPSS software. The results showed that product innovation and halal labeling simultaneously had a positive and significant effect on buying repurchase. Partially Product Innovation and Halal Labelization have positive and significant effect in buying repurchase. Price as a moderating variable can strengthen the influence of product innovation and halal labelization in buying repurchase in SMEs of Langkat.Keywords: Innovation Product, Halal Labelization, Buying Repurchase, Price(1) Department of Management, Harapan University of Medan, Kota Medan, Indonesia* Corresponding Author https://doi.org/10.21632/irjbs.12.1.87-100
PENGARUH KUALITAS PRODUK , CITRA MEREK ,HARGA, DAN PROMOSI, TERHADAP KEPUTUSAN PEMBELIAN MOBIL MEREK HONDA DI KOTA MEDAN Bunga Aditi; H M Hermansyur
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 3, No 2 (2017): JURNAL KONSEP BISNIS DAN MANAJEMEN MEI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v3i2.342

Abstract

This study aims to identify and explain the effect of price, promotion and distribution channel partially and simultaneously on purchasing decisions. This type of research is explanatory research with quantitative approach. The population of this research is the Honda brand car buyers in the city of Medan with a total sample of 100 people by using simple random sampling technique, questionnaire data used is Multiple Regression.The results showed that the variable product quality, brand image, price and promotion together significantly influence purchasing decisions.T test results showed that each - each variable product quality, brand image, price and promotion jointly significant effect on purchasing decisions.The company should be able to inform the Honda brand car with a better understanding of the variable product quality, brand image, Price and promotion through the sales conversations, so that they are understood in marketing their products.Keywords: product quality, brand image, pricing and promotions, and Purchase Decision
Analisis Strategi Kemudahan Pelayanan Dan Akurasi Ppob Terhadap Kinerja Payment Point Online Banking (PPOB) Pada Pelanggan Pt Perusahaan Gas Negara Bunga Aditi
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 17, No 2 (2016): Oktober - Maret
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (221.574 KB) | DOI: 10.30596/jimb.v17i2.995

Abstract

Metode dalam penelitian ini dengan pendekatan survey, jenis penelitian ini adalah deskriptif kuantitatif Eksplanatory.Metode pengumpulan data dilakukan dengandaftar pertanyaandan studi dokumentasi. Metode analisis data dengan menggunakan regresi linear berganda. Hasil penelitian menunjukkan Kemudahan pelayanan dan Akurasi PPOB secara bersama-sama berpengaruh positif dan signifikan dalam meningkatkan kinerja PPOB pada pelanggan PT Perusahaan Gas Negara.Kemudahan pelayanan secara parsial berpengaruh positif dan signifikan dalam meningkatkan kinerja PPOB, Akurasi PPOB secara parsial berpengaruh positif dan signifikan dalam meningkatkan kinerja PPOB. Hasil penelitian menunjukkan Akurasi PPOB yang dominan dalam meningkatkan kinerja PPOB pada pelanggan PT Perusahaan Gas Negara.Nilai koefisien determinasi (R square) menunjukkan bahwa kemampuan. Kemudahan pelayanan dan Akurasi PPOB dapat menjelaskan variasi cukup kuat dalam meningkatkan kinerja PPOB pada pelanggan PT Perusahaan Gas Negara. Kata Kunci : Pelayanan, Akurasi PPOB, Kinerja Payment
Pengaruh Atribut Produk, Kualitas Produk Dan Promosi, Terhadap Keputusan Pembelian Mobil Merek Honda Di Kota Medan Bunga Aditi; HM Hermansyur
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 19, No 1 (2018): April - September
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (235.685 KB) | DOI: 10.30596/jimb.v19i1.1743

Abstract

This study aims to identify and explain the influence of product attributes, product quality, and partial and simultaneous promotion on purchasing decisions. This type of research is explanatory research with a quantitative approach. Sampling using Non-Probability Sampling is the saturated sampling of 100 respondents using multiple linear regression analysis techniques. The results showed that the variable product attributes, product quality, promotion of partially significant effect on purchasing decisions. The results of the simultaneous shows that the variable product attributes, product quality, and promotion significantly influence purchasing decisions. Therefore, the company should be able to inform the Honda brand car with a better understanding of product attributes, product quality, and price through the sales conversations, so that they are understood in marketing their products.
PENGARUH INOVASI DAN KREATIVITAS TERHADAP KEPUASAN KONSUMEN PADA UMKM DI KOTA MEDAN Bunga Aditi
JUMANT Vol 7 No 1 (2017): JURNAL Manajemen Tools
Publisher : UNIVERSITAS PEMBANGUNAN PANCA BUDI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (390.706 KB)

Abstract

Penelitian ini bertujuan untuk mengetahui dan menjelaskan pengaruh inovasi, kreativitas terhadap kepuasan konsumen di kota Medan, secara partial dan simultan terhadap kepuasan konsumen. yang digunakan adalah explanatory research dengan pendekatan kuantitatif. Populasi dari penelitian ini adalah pembeli/konsumen di kota Medan dengan total sampel sebanyak 100 orang dengan menggunakan teknik simple random sampling, Kuesioner data yang digunakan adalah Regresi berganda. Hasil penelitian menunjukkan bahwa variabel inovasi dan kreativitas UMKM secara bersama-sama berpengaruh signifikan terhadap kepuasan konsumen. Dengan demikian, sebaiknya UMKM di kota Medan harus lebih berinovasi , dan berkreativitas dalam menghadapi persaingan UMKM.
PENGARUH KETANGGAPAN, DISKON HARGA DAN BUKTI FISIK TERHADAP KEPUASAN KONSUMEN DENGAN SIKAP KONSUMEN SEBAGAI VARIABEL MODERATING PADA PT GO-JEK DI KOTA MEDAN Bunga Aditi
JUMANT Vol 11 No 1 (2019): JURNAL Manajemen Tools
Publisher : UNIVERSITAS PEMBANGUNAN PANCA BUDI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (339.692 KB)

Abstract

Kepuasan konsumen merupakan suatu wujud dari perasaan konsumen terhadap suatu produk atau jasa apakah sesuai dengan yang diharapkan. Tercapainya kepuasan konsumen merupakan salah satu tujuan utama yang ingin dicapai setiap perusahaan Industri online yang semakin kompetitif, memberikan gambaran kepada pelaku industri online dapat menawarkan produk yang tepat kepada para konsumen, dengan ketanggapan yang terbaik , diskon harga dan mereka yang terkenal. Oleh karena itu, perlu adanya pemahaman mengenai target pasar atau konsumen yang akan dilayani karena merupakan hal yang sangat penting dalam meningkatkan kegiatan bisnis. Semakin ketatnya persaingan bisnis saat ini mengakibatkan perusahaan dihadapkan pada tantangan untuk dapat mempertahankan kelangsungan hidup. Salah satunya PT GO-JEK di Kota Medan. Tujuan penelitian ini untuk mengetahui dan menganalisis Pengaruh Ketanggapan, Diskon Harga dan Bukti fisik Terhadap Kepuasan konsumen dengan sikap konsumen sebagai variabel moderating Pada PT GOJEK di Kota Medan Metode yang digunakan dalam penelitian ini adalah metode analisis deskriptif dengan cara mendeskripsikan atau menggambarkan data yang telah terkumpul sebagaimana adanya tanpa bermaksud membuat kesimpulan yang berlaku untuk umum atau generalisasi. Metode analisis data yang digunakan adalah Regresi Linear Berganda dengan menggunakan software SPSS. Hasil penelitian menunjukkan Ketanggapan, Diskon Harga dan Bukti fisik secara simultan berpengaruhpositif dan signifikan terhadap Kepuasan konsumen pada PT GO-JEK di Kota Medan. Hasil penelitian menunjukkan secara parsial Ketanggapan berpengaruh positif dan signifikan terhadap Kepuasan konsumen pada PT GO-JEK di Kota Medan. Hasil penelitian menunjukkan secara parsial Diskon Harga berpengaruh positif dan signifikan terhadap Kepuasan konsumen pada PT GO-JEK di Kota Medan. Hasil penelitian menunjukkan secara parsial Bukti fisik berpengaruh positif dan signifikan terhadap Kepuasan konsumen pada PT GO-JEK di Kota Medan. Koefisien determinasi (R2) dari variabel Ketanggapan, Diskon Harga dan Bukti fisik mampu menjelaskan Kepuasan konsumen PT GO-JEK di Kota Medan sebesar 70,8% sedangkan sisanya sebesar 29,2% dijelaskan oleh variabelvariabel independen yang tidak diteliti. Sikap konsumen sebagai variabel moderating yang dapat memperkuat pengaruh Ketanggapan, Diskon Harga dan Bukti fisik Terhadap Kepuasan konsumen pada PT GO-JEK di Kota Medan.
The Impact Of The Coronavirus Pandemic On Economic Sustainability: The Impact Of The Coronavirus Pandemic On Economic Sustainability Bunga Aditi; Nani Nani
Jurnal Mantik Vol. 4 No. 2 (2020): Augustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.Vol4.2020.913.pp1124-1129

Abstract

This study was to find out and analyze the Coronavirus Pandemic Against Economic Sustainability of traders in Medan City. The method used in data analysis in solving this problem was a qualitative descriptive analysis. It formulated and interpreted data and information obtained from research objects by collecting, compiling, and interpreting data. The data was processed by the steps of making a data analysis plan, processing, analyzing, interpreting, and summarizing the data. In conducting the analysis, the data was collected by observations, interviews, and documentation. The research result showed that the impact of Coronavirus Pandemic on the Economic Sustainability of traders in Medan, it decreased sales as a result of the large number of people who did not dare to go out so that the visitors of Medan's market center became quiet. The instruction from the local government to limit the schedule for visitors to come to the center of the market resulted in reduced direct trader’s income. The conditions caused the comfort of the community disturbed and the number of people who worked from home by agencies resulted in reduced of community activities outside the home so that the impact on the condition of a market center was so quiet.
Co-Authors , Elfitra Desy Surya Ade Gunawan Ade Risna Sari Ade Titin Sumarni Agus Purwanto AL DA Alda Alda, Alda Alvin Fahlevi Anggraini, Putri Arbie Yusril Dalimunthe, Arbie Arief Nasution, Aulia Astuti, Enny Diah Audia Junita Aulia Arief Aulia Nurul Hidayah Ayu Setiamy, Arasy boris stefen Cendikia Taqwim Cici Ayu Tania Dendy K. Pramudito Dini Hendriani Djakasaputra, Arifin Dona Tri Ardillah Dwi Septi Haryani Edu Christian Tarigan Eka Gustinasari Eko Tama Putra Saratian Elita Yuni Setiyarini Enjel Sianturi, Hermin Fachrurazi Fachrurazi Fadhillah, Andika Fauzi, Wahyu Divan H.M Hermansyur Hafizah Hafriz Rifki Hafas Handayani, Sri Putri Hasminidiarty Hasminidiarty Hasminidiarty, Hasminidiarty Henny Pratiwi, Henny Herlianto, Dicky Hrp, Nadra Angraini Hutagalung, Syopwan Alrasid Ika, Desi Ilham Mubaraq Ritonga, Ilham Mubaraq Iman Indrafana KH Indra Syafii Indra Syafii, Indra Indra Syafii, SE., MM Juliana Julita Julita Kalvin Sinaga Magdalena Maisara Batubara Marwan Effendi MASHUDI HARIYANTO Mas’ad, Muhammad Aunurrochim Maulana Syahri, Ananda Mendrofa, Syah Abadi Muhammad Fauzan Azhmy Muhammad Rido Muhammad Zacky Fuadi Muller Tamba Mutiara Ananda Armi Nadra Angraini Hrp Nahrisah, Ezzah Nani Nani Nasib Olga Theolina Sitorus Olga Theolina Sitorus Olga Theolina Sitorus Pentana, Sopi Pitono Pitono, Pitono Prasetyono Hendriarto Pratama, Reza Hardian Putri, Tiara Alissyah Qonita Rey Rian Ardianto Risal, Taufiq Rosita Rosita Sandi, Desi Armitari Sarah Imelda Saskia Sela R.P Br Tarigan Septa Diana Nabella Shafira Husna, An Nura Solly Aryza Sopi Pentana Sri Putri Handayani Sri Putri Handayani Sunaryo Sunaryo Sunaryo syahyunan syahyunan Syahyunan Syahyunan Tamba, Muller Tapi Rondang Ni Bulan Taufiq Risal Titin Rosdyanti Try Firmansyah Ginting Try Firmansyah Ginting Wardana, Miko Andi Wenikha Waldyatri Yani Suryani Yuliani, Erma Zettira, Zara Zulia Hanum