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Widhya Pibriari, Ni Putu
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The Role of Competitive Advantage in Mediating the Influence of Customer Relationship Marketing on Marketing Performance at Atanaya Kuta Bali Widhya Pibriari, Ni Putu; Nugraha, Surya
Jurnal Manajemen Pelayanan Hotel Vol 8 No 1 (2024): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/080108

Abstract

This research aims to analyze the influence of customer relationship marketing on marketing performance, analyze the influence of customer relationship marketing on competitive advantage, analyze the influence of competitive advantage on marketing performance, and analyze the role of competitive advantage in mediating the influence of customer relationship marketing on marketing performance. The sampling technique uses a purposive sampling method. The population in this study was 72 employees at Atanaya Kuta Bali and 53 people were used as respondents using a purposive sampling technique, selecting samples using certain criteria. The type of data used in this research is quantitative data. The data source in this research is primary data. Data analysis in this research uses the Partial Least Square (PLS) approach using SmartPLS software, namely SmartPLS 3.2.7. The research results show that, 1) customer relationship marketing has a positive and significant effect on marketing performance, 2) customer relationship marketing has a positive and significant effect on competitive advantage, 3) competitive advantage has a positive and significant effect on marketing performance, and 4) competitive advantage is able to mediate the influence of customer relationship marketing on marketing performance. These results indicate that customer relationship marketing has an influence on marketing performance. This shows that to improve marketing performance, management at Atanaya Kuta Bali should maximize customer relationship marketing Keywords: Competitive Advantage, Customer Relationship Marketing, Marketing Performance
The Effect of Compensation on Employee Performance With Motivation as Mediator at KTS Balinese Villas Canggu Nugraha, Surya; Widhya Pibriari, Ni Putu
Jurnal Manajemen Pelayanan Hotel Vol 6 No 2 (2022): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.060217

Abstract

This study aims to determine the effect of compensation on employee performance at KTS Balinese Villas Canggu, through motivation as a mediator. This research is a population study, where the entire population is used as a sample of 30 people. This study uses quantitative data types and is in the form of causal associative research, namely research that aims to determine the relationship between two or more variables and this relationship has a causal nature. There are 3 (three) operational variables to be studied, namely: Compensation, Employee Performance, and Work Motivation. The research instrument testing consists of 2 (two) stages, namely the instrument validity test and the instrument reliability test. This study will analyze and explain the effect of compensation on employee performance with motivation as a mediating variable at KTS Balinese Villas Canggu. The data analysis technique used path analysis with the help of the SPSS version 17 program. The results showed that 1) Compensation had a positive and significant effect on work motivation of KTS Balinese Villas Canggu employees 2). Compensation has a positive and significant effect on the performance of KTS Balinese Villas Canggu employees 3) Motivation has a positive and significant effect on the performance of KTS Balinese Villas Canggu employees 4) Work motivation mediates the effect of compensation on the performance of KTS Balinese Villas Canggu employees. Keywords: Compensation, Motivation, Employee Performance, Mediation
The Influence of Communication and Motivation on Employee Spirit (Study at Aston Inn Hotel Tuban) Widhya Pibriari, Ni Putu; Suthanaya, I Putu Bagus; Nugraha, Surya; Eli Sumerta, I Ketut
Jurnal Manajemen Pelayanan Hotel Vol 7 No 1 (2023): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.070114

Abstract

This study aims to determine the effect of communication on the morale of the employees of the Aston Inn Hotel Tuban, to determine the effect of motivation on the morale of the employees of the Aston Inn Hotel Tuban, to determine the effect of communication and motivation on the morale of the employees of the Aston Inn Hotel Tuban, to determine the influence of communication and motivation on morale. Aston Inn Hotel Tuban employees work and know the independent variables that dominantly influence the work morale of the Aston Inn Hotel Tuban employees. In this study, the Aston Inn Hotel Tuban was used as the sample. The total number of employees is 80 people. The sampling technique in this study used the population method, namely the sampling method by taking all the number of employees so that the data is accurate for research purposes. The analysis technique used is regression analysis by testing the hypothesis using the F test and t test. The results showed that in the simultaneous analysis, it can be proven through the regression coefficients of Communication (b1) and Motivation (b2) on employee morale (Y) at the Aston Inn Hotel Tuban. If Communication (X1) and Motivation (X2) are increased by one point together, then employee morale (Y) will increase by 1.028 ( 0.440 + 0.588 ) points. This shows that Communication (X1) and Motivation (X2) have an effect on employee morale (Y) at the Aston Inn Hotel Tuban. This can be seen from the results of the simultaneous analysis which shows that Communication (X1) and Motivation (X2) have a positive effect on employee morale (Y). This was confirmed by using the F test to obtain Fcount = 26.826 > FTabel = 3.1154 with sig. F = 0.000 (p <0.05), so that a decision can be taken that the null hypothesis (H0) is rejected and accepts the alternative hypothesis (Ha), and has a significant effect. Keywords: Communication, Motivation, Morale.
Co-Authors Eli Sumerta, I Ketut I Putu Bagus Suthanaya Nugraha, Surya