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Performance Strategy to Improve Quality for Hotel Employees Post Covid-19 at Conrad Hotel Nusa Dua BALI Raditya, Putu Tiana; Artha Putra, I Nengah Sandi; Nita Kristiana, Komang Shintiya
Jurnal Manajemen Pelayanan Hotel Vol 8 No 1 (2024): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/080113

Abstract

The purpose of this research is to determine strategies for the quality of employee performance and hoteldevelopment after Covid 19 to improve the quality and standards of guest comfort. Various hotel sectors in theNusa Dua area are competing with each other to improve and renovate everything that is still lacking andmaximize it for the comfort of guests visiting the hotel. the hotel and in general to increase the hotel's incomeand of course also have a big impact on the attractiveness of tourists who visit the hotel. The Covid-19 pandemichas become a global problem that has not only hit the health sector but also Bali tourism in particular. Thedecline in the tourism sector is demonstrated by the decrease in the number of room occupants and the averagelength of stay of guests at each hotel in Nusa Dua. This decline meant that hotel revenues were greatly reducedand they had to bear high operational costs. So, a quality strategy for employee performance is needed forhotels in Nusa Dua, especially at the Conrad Bali Hotel, in preparing work guidelines for the progress andcontinued comfort of guests staying at the hotel. By using interview analysis of one of the employees at theConrad Hotel Nusa Dua, Bali, the results were found to be the best quality strategy for employee performance.For example, creating and rearranging guidelines or procedures to increase the level of standardization andquality of work for every employee who works at the Conrad Hotel Nusa Dua. And supported by the use of theentire tourism workforce to seize and take advantage of maximum opportunities. Such as supporting nationalto international scale activities carried out in Nusa Dua, Bali. Some of the suggestions given to support thisresearch are that hotels in Nusa Dua, Bali in particular must be more active in carrying out various promotions,either through online promotions, through online travel agents, social media or through tourism organizations such as through the tourism office. Bali, influencers and the central government are still supported by CHSEcertificates and maintaining health protocols during the pandemic to maintain the safety of tourists visitingand staying in Nusa Dua, Bali. Apart from that, during the pandemic period where we don't know how long itwill end, hotels can collaborate with local governments to intensify promotions to friendly countries which canincrease foreign exchange sources and regional income, for example Chinese and Russian tourists.Keywords: Employee quality, work strategy, tourism development.
Analysis Of Domestic Tourist Satisfaction And Loyalty In Penglipuran Tourism Village, Bangli Artha Putra, I Nengah Sandi; Arini, Ni Nyoman; Raditya, I Putu Tiana
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol 6 No 2 (2023): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Ev
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v6i2.172

Abstract

Penglipuran Tourism Village is an independent tourist village that has been developing since 1993. In its development, tourist behavior is very important to know. Two important aspects that must be known are tourist satisfaction and loyalty. In tourism marketing studies, there are many aspects that influence satisfaction and loyalty, including tourist motivation and destination attributes. Analyzing tourist behavior is very important as an evaluation step and a sustainable marketing strategy. The aims of this research are 1) to analyze the influence of motivation and destination attributes on tourist satisfaction, 2) to analyze the influence of motivation and destination attributes on tourist loyalty, 3) to analyze the influence of tourist satisfaction on tourist loyalty. This research was designed using quantitative methods which aim to analyze the size of the correlation and causal relationship between variables and justify the significance of each hypothesis. One hundred domestic tourists who have visited are the samples in this study. The sample was determined using accidental sampling by distributing questionnaires online via Google Form. Data were analyzed using SEM (Structural Equation Modeling) with SmartPLS software version 3.0. The research results show that 1) motivation does not have a significant effect on tourist satisfaction. Destination attributes have a significant effect on tourist satisfaction, 2) motivation does not have a significant effect on tourist loyalty. Destination attributes do not have a significant effect on tourist loyalty, 3) tourist satisfaction has a significant effect on tourist loyalty. Through the findings of this research, it can be used as reference material for sustainable marketing in looking at the behavior of domestic tourists who visit the Penglipuran Tourism Village.