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PENGUATAN BRANDING DAN MANAJEMEN KEUANGAN UNTUK KEMAJUAN TOKO ROTI MARAULENG Az zakiyyah, Nurul Azizah; Amalia Lubis, Firsty Ramadhona; Sukarniati, Lestari; Basia, Lusmino; Gatari , Altis Puspa; Apriliana, Dwi; Cholida, Maya Nur; Qurrota A’yun, Indanazulfa
INCIDENTAL : Journal Of Community Service and Empowerment Vol 3 No 02 (2024): INCIDENTAL : Journal of Community Service And Empowerment
Publisher : Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ijcse.v3i02.1360

Abstract

This community service program aims to improve the branding and financial management of Toko Roti Marauleng, a micro-business in Yogyakarta. The program was carried out through two training sessions focusing on understanding product branding and structured financial record-keeping. The training included both theoretical and practical components, such as creating branding materials (stickers), managing social media, and using Excel for financial recording. The results demonstrated that Toko Roti Marauleng successfully improved its branding strategies through optimized social media use and more attractive packaging designs. Additionally, structured financial record-keeping was initiated, enabling the business to separate personal and business finances. These changes are expected to enhance the business's competitiveness, operational efficiency, and long-term sustainability.
FACTORS AFFECTING INCOME INEQUALITY IN YOGYAKARTA (CASE STUDY 2010-2022) De Rossi, Merry Ganesa; Amalia Lubis, Firsty Ramadhona
JIDE : Journal Of International Development Economics Vol 4 No 01 (2025): JIDE : Journal Of International Development Economics
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/jide.v4i01.1488

Abstract

Penelitian ini bertujuan untuk mengatahui prngaruh jumlah penduduk, tingkat pendidikan, pertumbuhan ekonomi, UMR, dan PAD terhadap ketimpangan pendapatan di Yogyakarta. Daerah Istimewa Yogyakarta merupakan salah satu provinsi di Indonesia yang memiliki jumlah penduduk kurang lebih 3,7 juta jiwa pada tahun 2022 dengan komposisi penduduk yang beragam. Penelitian ini menggunakan Regresi Data Panel. Jenis penelitian yang digunakan adalah jenis penelitian kuantitatif. Populasi dalam penelitian ini adalah masyarakat yang berdomisili di Yogyakarta. Sampel data dalam penelitian ini bersumber dari data BPS. Studi kasus dalam penelitian ini yaitu dari tahun 2010-2022. Hasil dari penelitian ini menunjukan bahwa secara simultan, seluruh variabel independent berpengaruh serentak dan signifikan terhadap ketimpangan pendapatan di Yogyakarta. Serta secara parsial variabel jumlah penduduk, pendidikan, dan pertumbuhan ekonomi berpengaruh signifikan terhadap ketimpangan pendapatan di Yogyakarta. Sedangkan UMR dan PAD tidak berpengaruh signifikan terhadap ketimpangan pendapatan di Yogyakarta.
EDUKASI BANK SAMPAH UNTUK MENINGKATKAN KESADARAN PENGELOLAAN SAMPAH BERKELANJUTAN DI KELURAHAN WATES KOTA MAGELANG Sukarniati, Lestari; Amalia Lubis, Firsty Ramadhona; Az Zakiyyah, Nurul Azizah; Jaya Putra, Budi; Deni Marwanto, Arnufan
Jurnal Pengabdian Masyarakat Berkarya Vol. 4 No. 05 (2025): Jurnal Pengabdian Masyarakat Berkarya
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/berkarya.v4i05.1902

Abstract

Urban waste management issues require innovative solutions that involve active community participation. The Waste Bank program emerges as a community-based waste management initiative that adopts a banking system to provide economic value to sorted waste. This community service activity aims to increase the understanding and awareness of residents in RW 2, Wates Village, Magelang City regarding the concept, mechanism, and benefits of the Waste Bank. The implementa tion methods include socialization, education, and evaluation using pre-test and post-test instruments to measure the improvement in public knowledge. The results show that the Waste Bank program provides three main benefits: economic benefits through additional income, improved discipline in waste management, and the creation of a clean and healthy residential environment. The success of the program is reflected in the increased public awareness of the importance of waste sorting at its source and the active participation of residents in sustainable waste management. This program contributes to the principles of 4R (Reduce, Reuse, Recycle, and Recovery/Replace) to establish an environmentally friendly and sustainable waste management cycle.