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All Journal Ahsana: Jurnal Penelitian dan Pengabdian kepada Masyarakat Socius: Social Sciences Research Journal JIM : Journal Of International Management JIDE : Journal Of International Development Economics INCIDENTAL : JOURNAL OF COMMUNITY SERVICE AND EMPOWERMENT
Basia, Lusmino
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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PENGUATAN BRANDING DAN MANAJEMEN KEUANGAN UNTUK KEMAJUAN TOKO ROTI MARAULENG Az zakiyyah, Nurul Azizah; Amalia Lubis, Firsty Ramadhona; Sukarniati, Lestari; Basia, Lusmino; Gatari , Altis Puspa; Apriliana, Dwi; Cholida, Maya Nur; Qurrota A’yun, Indanazulfa
INCIDENTAL : Journal Of Community Service and Empowerment Vol 3 No 02 (2024): INCIDENTAL : Journal of Community Service And Empowerment
Publisher : Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ijcse.v3i02.1360

Abstract

This community service program aims to improve the branding and financial management of Toko Roti Marauleng, a micro-business in Yogyakarta. The program was carried out through two training sessions focusing on understanding product branding and structured financial record-keeping. The training included both theoretical and practical components, such as creating branding materials (stickers), managing social media, and using Excel for financial recording. The results demonstrated that Toko Roti Marauleng successfully improved its branding strategies through optimized social media use and more attractive packaging designs. Additionally, structured financial record-keeping was initiated, enabling the business to separate personal and business finances. These changes are expected to enhance the business's competitiveness, operational efficiency, and long-term sustainability.
Analisis Faktor-Faktor yang Mempengaruhi Impor Beras di Indonesia Basia, Lusmino; S, Suripto; Wiliyanto, Eko
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 2, No 6 (2025): January
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Based on data from the Food and Agriculture Organization (FAO), Indonesia's rice production since the last three years has continued to increase, making Indonesia the third largest rice producing country in the world. This study aims to analyze the factors affecting rice imports in Indonesia with selected economic variables: foreign exchange reserves, rice consumption, rice production, GDP per capita, and inflation. This study used quantitative methods with secondary data. Data used in this study from 1980 to 2019. Data sources are obtained through data from the Central Statistics Agency (BPS), Bank Indonesia (BI), International Rice Research Institute (IRRI), World Bank, Ministry of Agriculture. The analysis method uses multiple linear regression analysis. The results of this study show that the variable of foreign exchange reserves has a significant positive effect on rice imports. The variables of rice production and GDP per capita have a significant negative effect on rice imports in Indonesia, while the variables of rice consumption and inflation do not affect rice imports in Indonesia. 
ANALISIS PRODUKSI BAWANG MERAH DI DESA LARANGAN KECAMATAN LARANGAN KABUPATEN BREBES Basia, Lusmino; Nuryana Putri, Raha Dewi Sinta; Sukarniati, Lestari
JIDE : Journal Of International Development Economics Vol 3 No 2 (2024): JIDE : Journal Of International Development Economics
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/jide.v3i2.1380

Abstract

Onion productivity in Indonesia is still low with an average of 9.24 tons/ha of national shallot productivity, far below the production potential of above 20 tons/ha. BPS data on horticultural crops tends to continue to increase the formation of GDP. This study aims to identify the factors influencing the production of shallot farmers in Larangan Village, Larangan District, Brebes Regency. The variables used in this study include independent variables such as capital, seeds, land area, fertilizers, pesticides, and labor, while the dependent variable is shallot production. This research employs a quantitative method. The data used in this study are primary data, collected through questionnaires distributed to shallot farmers in Larangan Village who were selected as samples. The study involved a sample of 70 shallot farmers. The data were processed using Eviews 12 with the multiple linear regression method. The results of this study indicate that capital, seeds, land area, fertilizers, and pesticides have a positive and significant partial effect on shallot production, whereas labor has no effect on shallot production.
ANALISIS PENERIMAAN PAJAK DAN PERTUMBUHAN EKONOMI DI INDONESIA Basia, Lusmino; Umabaihi, Widya Anggita
JIM : Journal Of International Management Vol 3 No 2 (2024): JIM : Journal Of International Management
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/jim.v3i2.1434

Abstract

This study aims to analyze the effect of tax revenue on the growth of the country's economy in Indonesia. The background of this study is that there are several things that affect the instability of economic growth, one of which is tax revenue. When economic growth continues to decline, it can be said that economic development is not running and experiencing Therefore, the importance of tax revenue as a source of state revenue with efforts to increase taxes will have a major impact on the Indonesian economy because it can be used to finance development for the welfare of the people and various government programs. The research method used is secondary data obtained from BPS, World Bank, and the Ministry of Finance of the Republic of Indonesia in 1988-2022, and obtained using eviews-12 software. The results of the study show that tax revenue does not have a significant effect on Indonesia's economic growth in both the short and long term. Based on these findings, it is recommended that the government continue to improve efficiency in tax management and expand the tax base to support sustainable economic growth.
Pengembangan Jaringan Pemasaran Untuk UMKM Dalam Rangka Meningkatkan Kesejahteraan Suripto, Suripto; Khoirudin, Rifki; Khasanah, Uswatun; Kurniawan, Mahrus lutfi Adi; Sari, Rosita Purnama; Sari, Danik Kurnia; Sari, Diah Puspita; Basia, Lusmino
Ahsana: Jurnal Penelitian dan Pengabdian kepada Masyarakat Vol. 3 No. 2 (2025): Juni 2025 - Ahsana: Jurnal Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/ahsana.v3i2.383

Abstract

Program pengabdian kepada masyarakat ini dilaksanakan untuk memperkuat kapasitas pelaku usaha UMKM Bakpia Eni 523 dalam mengembangkan strategi pemasaran digital. Pelatihan dirancang berdasarkan karakteristik peserta yang didominasi oleh kelompok usia produktif, memiliki tingkat pendidikan menengah, serta keterlibatan gender yang relatif berimbang. Pelatihan menggunakan pendekatan berbasis praktik melalui simulasi langsung penggunaan platform digital seperti Shopee dan WhatsApp Business. Sebagai alat evaluasi, digunakan kuesioner dengan skala Likert 1–5 yang mencerminkan tingkat pemahaman dan kesiapan peserta terhadap materi yang disampaikan. Hasil evaluasi menunjukkan mayoritas peserta memberikan skor tinggi pada aspek pemahaman konsep dasar pemasaran, kemampuan mengidentifikasi pasar sasaran, keterampilan promosi digital, serta kesadaran terhadap pentingnya branding produk. Seluruh responden menunjukkan motivasi kuat untuk menerapkan materi pelatihan dalam pengelolaan usaha sehari-hari. Temuan ini mengindikasikan bahwa penyuluhan yang dirancang secara kontekstual dan sesuai dengan kondisi pelaku usaha mampu meningkatkan kepercayaan diri dan kompetensi teknis. Selain itu, materi yang aplikatif dan mudah diakses terbukti efektif dalam membangun kesiapan pelaku UMKM untuk beradaptasi di era digital. Kegiatan ini menegaskan bahwa penguatan kapasitas usaha mikro harus mempertimbangkan latar belakang dan kebutuhan peserta agar dampak yang dihasilkan lebih berkelanjutan.
UMKM Go Digital: Memanfaatkan Fintech dan Sumber Pendanaan untuk Ekspansi Bisnis Lubis, Firsty Ramadhona Amalia; Az zakiyyah, Nurul Azizah; Sukarniati, Lestari; Basia, Lusmino; Cholida, Maya Nur; Apriliana, Dwi; Gatari, Altis Puspa; A'yun, Indanazulfa Qurrota; Nasir, Muhammad Safar
Ahsana: Jurnal Penelitian dan Pengabdian kepada Masyarakat Vol. 3 No. 2 (2025): Juni 2025 - Ahsana: Jurnal Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/ahsana.v3i2.393

Abstract

Pelatihan bertema "UMKM Go Digital: Memanfaatkan Fintech dan Sumber Pendanaan untuk Ekspansi Bisnis bertujuan untuk mendorong transformasi digital pada pelaku usaha mikro, kecil, dan menengah (UMKM) melalui pendekatan terpadu literasi keuangan dan pemanfaatan teknologi. Kegiatan pelatihan melibatkan kombinasi teori dan praktik pengelolaan media sosial, serta penggunaan Excel untuk pencatatan keuangan. Hasil dari pelatihan ini menunjukkan bahwa Toko Roti Marauleng berhasil memahami menerapkan pencatatan keuangan yang terstruktur. Transformasi ini tidak hanya meningkatkan efisiensi operasional dan pemisahan keuangan pribadi dan usaha, tetapi juga  berkontribusi dalam memperkuat daya saing serta kesiapan UMKM dalam memanfaatkan fintech dan akses pendanaan untuk ekspansi bisnis yang berkelanjutan.
Co-Authors A'yun, Indanazulfa Qurrota Amalia Lubis, Firsty Ramadhona Apriliana, Dwi Az zakiyyah, Nurul Azizah Cholida, Maya Nur Gatari , Altis Puspa Gatari, Altis Puspa Hery Widijanto Khoirudin, Rifki Lestari Sukarniati, Lestari Lubis, Firsty Ramadhona Amalia Mahrus Lutfi Adi Kurniawan, Mahrus Lutfi Adi Nasir, Muhammad Safar Nuryana Putri, Raha Dewi Sinta Qurrota A’yun, Indanazulfa S, Suripto Sari, Danik Kurnia Sari, Diah Puspita Sari, Rosita Purnama Suripto Suripto Umabaihi, Widya Anggita Wiliyanto, Eko