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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Umpak : Jurnal Arsitektur dan Lingkungan Binaan
Octaviani, Isna Catur
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Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Environmental Science

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Smartphone Purchasing Decisions Among Teenagers in Terms of Lifestyle, Brand Image and WOM Communication Prabowo, Heri; Octaviani, Isna Catur; Dharmaputra, M Fadjar
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 1 (2025): IJBE, Vol. 11 No. 1, January 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.1.238

Abstract

Background: The research was conducted because there are empirical phenomena as well as previous research phenomena, the empirical phenomenon of smartphone use among teenagers with use limited to ordinary activities, not to support productivity.Purpose: This research aims to analyze and discuss the influence of lifestyle and brand image on purchasing decisions, both directly and through word-of-mouth communication. Apart from that, to measure the influence of word-of-mouth communication on purchasing decisions.Design/methodology/approach: The method used is quantitative, which aims to analyze the relationship between variables and determine the influence of a variable on other aspects. The research methodology used in this research is the use of a survey, where the researcher provides a questionnaire as a data collection tool.Findings/Results: Brand image has no influence on purchasing decisions. Brand image influences word-of-mouth communication. Word-of-mouth communication influences purchasing decisions. Lifestyle influences purchasing decisions. Lifestyle influences word-of-mouth communication. And brand image influences purchasing decisions that are mediated by word-of-mouth communication. Lifestyle influences purchasing decisions, which are mediated by word-of-mouth communication.Conclusion: Lifestyle and word-of-mouth communication influence purchasing decisions. Brand image has no effect on purchasing decisions. The influence of brand image on purchasing decisions when mediated by word-of-mouth communication.Originality/value (state of the art): This study is a previous research that yielded different results. The findings indicate that brand image does not have a direct effect on purchasing decisions. However, when word-of-mouth communication is used as an intervening variable, both lifestyle and brand image influence purchasing decisions. Keywords: brand image, lifestyle, purchasing decisions, word of mouth communication
Pengaruh Pemilihan Cat Pelapis Atap Terhadap Suhu Thermal Comfort Mahardika, Septian Tria; Solikhudin, Nukman; Octaviani, Isna Catur
UMPAK : Jurnal Arsitektur dan Lingkungan Binaan Vol 6, No 2 (2023): September
Publisher : Program Studi Arsitektur, Fakultas Teknik dan Informatika, Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/umpak.v6i2.20189

Abstract

Global Warming atau pemanasan global sudah menjadi isu lama dan sering kali mempengaruhi lingkungan, seperti suhu Thermal menjadi salah satu permasalahan yang timbul akibat pemanasan global khususnya di kota Semarang di Balai RW IV Kelurahan Bugangan yang sangat tidak nyaman suhu ruangannya. Penelitian ini bertujuan untuk menguji keefektifan cat refelektif surya dalam menurunkan suhun untuk membantu mendapatkan suhu Thermal yang baik. Penelitian ini menggunkan metode pengukuran suhu dan kelembaban dilapangan secara langsung sebelum dan sesudah pengecatan dengan cat refelktif surya dan berbasi web CBE Thermal Comfort Tool. Penurunan suhu dan kelembaban terjadi setelah pengecatan dan pada saat jam tertentu kenyamanan Thermal berhasil didaptkan.
Co-Authors Dharmaputra, M Fadjar Heri Prabowo Mahardika, Septian Tria Solikhudin, Nukman