Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Innovative: Journal Of Social Science Research
Dharmaputra, M Fadjar
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Smartphone Purchasing Decisions Among Teenagers in Terms of Lifestyle, Brand Image and WOM Communication Prabowo, Heri; Octaviani, Isna Catur; Dharmaputra, M Fadjar
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 1 (2025): IJBE, Vol. 11 No. 1, January 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.1.238

Abstract

Background: The research was conducted because there are empirical phenomena as well as previous research phenomena, the empirical phenomenon of smartphone use among teenagers with use limited to ordinary activities, not to support productivity.Purpose: This research aims to analyze and discuss the influence of lifestyle and brand image on purchasing decisions, both directly and through word-of-mouth communication. Apart from that, to measure the influence of word-of-mouth communication on purchasing decisions.Design/methodology/approach: The method used is quantitative, which aims to analyze the relationship between variables and determine the influence of a variable on other aspects. The research methodology used in this research is the use of a survey, where the researcher provides a questionnaire as a data collection tool.Findings/Results: Brand image has no influence on purchasing decisions. Brand image influences word-of-mouth communication. Word-of-mouth communication influences purchasing decisions. Lifestyle influences purchasing decisions. Lifestyle influences word-of-mouth communication. And brand image influences purchasing decisions that are mediated by word-of-mouth communication. Lifestyle influences purchasing decisions, which are mediated by word-of-mouth communication.Conclusion: Lifestyle and word-of-mouth communication influence purchasing decisions. Brand image has no effect on purchasing decisions. The influence of brand image on purchasing decisions when mediated by word-of-mouth communication.Originality/value (state of the art): This study is a previous research that yielded different results. The findings indicate that brand image does not have a direct effect on purchasing decisions. However, when word-of-mouth communication is used as an intervening variable, both lifestyle and brand image influence purchasing decisions. Keywords: brand image, lifestyle, purchasing decisions, word of mouth communication
Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Pada Coffe Thirdbid Di Kabupaten Pati Ananta, Afan Lutfi; Dharmaputra, M Fadjar; Utami, Ratih Hesty
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.12950

Abstract

Skripsi ini memiliki tujuan utu mengetahui Pengaruh Kualitas Pelayanan dan Variasi Menu Terhadap Keputusan Pembelian Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Intervening Thirdbid Coffe Pati Jawa Tengah. Populasi yang digunakan pada penelitian adalah pelanggan Thirdbid Coffe Pati Jawa Tengah dan sampel yang digunakan adalah sebesar 230 pelanggan Thirdbid Coffe Pati Jawa Tengah pada penelitian ini menggunakan cara Smart PLS dengan mennjukkan hasil penelitian ini menunjukkan bahwa Kepuasan Pelanggan  sebesar (0,579), ini menunjukan bahwa kualitas pelayanan dan variasi menu dapat dijelaskan melalui variabel kepuasan pelanggan  sebesar 57,9% (kategori moderate). Nilai R-Square variabel keputusan pembelian sebesar (0,655), hal tersebut menunjukkan bahwa kekuatan variabel kualitas pelayanan dan variasi menu dapat dijelaskan melalui variabel Keputusan Pembelian sebesar 65,5%.
Co-Authors Ananta, Afan Lutfi Heri Prabowo Octaviani, Isna Catur Utami, Ratih Hesty