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All Journal JURNAL EKONOMI DAN BISNIS AIRLANGGA Indonesian Journal of Industrial Engineering & Management
Bayyinah, Aulia Nabil
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Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering

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GREENPEACE CAMPAIGN ON THE PURCHASE OF NON-ENVIRONMENTALLY FRIENDLY PRODUCTS Pratama, Aldi Adi; Bayyinah, Aulia Nabil; Ramadhana, Rakha
Jurnal Ekonomi dan Bisnis Airlangga Vol. 33 No. 1 (2023): JURNAL EKONOMI DAN BISNIS AIRLANGGA
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jeba.V33I12023.68-78

Abstract

Introduction: The economic management system is based on the principle of economic actors, tending to focus on the needs, comfort and health of consumers. It is very incomplete, if it is not environmentally oriented when the product is no longer used. The purpose of this study is to find out whether green peace campaigns can influence the choice of non-environmentally friendly products on consumer demand. This research is also expected to be able to make an evaluation for the XYZ company in developing products, based on balancing consumer demand with the environment Methods: The method used in this research is using a closed questionnaire data processing approach, and includes the interview method, in analyzing why the respondent chose a particular answer Results: The selection of product D with non-environmentally friendly packaging and components, still has the highest purchase rate of 1,9. Followed by the second-ranking of product B from the second statement with non-environmentally friendly packaging often purchased at 1,8; the third-ranking product A from the first statement with environmentally friendly packaging is purchased more often at 1,3; and the last ranking of product C from the third statement with environmentally friendly packaging and components is often purchased at 1,2. Conclusion and suggestion: The concept of selecting relatively cheaper costs, is said to still be the main product choice for consumer behavior, even though it has non-environmentally friendly risks. Data processing also shows that the selection of environmentally friendly products with more expensive costs is less chosen by consumers.
LB Lamp Production Planning Based on Fuzzy Logic Approach at PT XYZ Bayyinah, Aulia Nabil; Santosa, Sesar Husen
IJIEM - Indonesian Journal of Industrial Engineering and Management Vol 6, No 1: February 2025
Publisher : Program Pascasarjana Magister Teknik Industri Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ijiem.v6i1.26757

Abstract

Increasingly tight competition in the industrial market encourages companies to optimize production planning to meet customer demand efficiently. Effective production planning is key in achieving this goal, as it guides entities towards achieving their goals appropriately. This research aims to develop a fuzzy method for production planning at PT XYZ, a lamp manufacturing company. This method is designed to assist PT XYZ The approach used in this research includes historical data analysis, forecasting techniques using the time series method, calculating raw material inventory, and applying fuzzy logic to determine optimal production quantities. Based on the results of fuzzy calculations, the production amount for the next period of 7,000 product units can be a suggestion for companies to avoid production shortages and excesses due to uncertainty in product demand. 
Co-Authors Pratama, Aldi Adi Ramadhana, Rakha Sesar Husen Santosa