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All Journal JEKPEND Jurnal Ekonomi dan Pendidikan Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal of Marketing and Human Resource Research Journal Research of Social Science, Economics, and Management
Purwanti, Winaya
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Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Intellectual Capital and Performance of Indonesian Islamic Banks: A Maqasid Sharia Perspective Purwanti, Winaya; Safrudin, Safrudin; Saifudin, Asep; Gustiawan, Deni
International Journal of Marketing & Human Resource Research Vol. 6 No. 1 (2025): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v6i1.2602

Abstract

This study aims to determine how intellectual capital (IC) affects Islamic general banks' maqashid sharia performance from 2018 to 2022. The components of IC, namely Human Capital (IB-VAHU), Capital Employed (IB-VACA), and Structural Capital (IB-STVA), are the three independent variables under investigation. This study employs a secondary quantitative research design, as determined by Econometric Views (E-Views) version 12's panel data linear regression approach. The study's participants are Islamic Commercial Banks registered with the Financial Services Authority (OJK). With a sample size of 11 businesses, the sample was chosen using the purposive sampling technique, making a total of 13 banks included in the study. Secondary data was employed in this investigation. The data collection process uses the documentation method accessed via each Islamic commercial bank's official website. The study's findings show the positive relationship between human capital and maqashid sharia performance; the higher a company's human capital, the better its maqashid sharia performance. Capital Employed has no bearing on how well Maqashid Sharia works. The performance of maqashid sharia is negatively impacted by structural capital; the coefficient value, which is pointing in the negative direction, shows that the more human capital a corporation has, the lower its maqashid sharia performance.
Pengaruh Pemanfaatan Digital Marketing (Vidio Marketing, Website dan Sosial Media Marketing) terhadap Penerimaan Murid Baru dan Kepuasan Wali Murid Fauzan, Alfu; Purwanti, Winaya
JEKPEND: Jurnal Ekonomi dan Pendidikan Vol 8, No 2 (2025): Juli
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jekpend.v8i2.77185

Abstract

This study aims to analyze the influence of digital marketing, including websites, social media, and video marketing, on new student admissions and parent satisfaction. The study population was parents of kindergarten through high school students at Al-Marjan School. A sample of 100 parents was selected using purposive sampling, consisting of parents aged 25–50 years from all levels. The research method employed a quantitative approach, distributing questionnaires, and data were analyzed using Structural Equation Modeling (SEM) to test the partial and simultaneous effects of variables. The results indicate that partially, websites, social media, and video marketing have a positive effect on new student admissions, while websites, social media, and video marketing also significantly increase parent satisfaction. Video marketing plays a dominant role in attracting prospective students. Simultaneously, all three digital marketing variables contribute significantly to increasing new student admissions while strengthening parent satisfaction. These findings underscore the importance of an integrated digital marketing strategy for educational institutions to increase competitiveness, expand promotional reach, and build positive relationships with parents
The Effect of Workplace Incivility On The Performance of Manufacturing Industry Employees: The Moderating Effects Of Collectivism Culture and Passive Leadership Gustiawan, Deni; Purwanti, Winaya
Journal Research of Social Science, Economics, and Management Vol. 3 No. 11 (2024): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v3i11.671

Abstract

The manufacturing industry in Indonesia is an important sector in the national economy. However, this industry is also faced with various challenges, one of which is incivility in the workplace. This discussion aims to observe the impact Workplace Incivility at the achievement of manufacturing industry employees in Indonesia with the moderating variables of collectivism culture and passive leadership. This research apply quantitative discussion techniques. Data was collected with surveys implementing questionnaires and literacy research. Data that was been obtained is then carried out using observations a regression test with SPSS program. The findings of the discussion show this Workplace Incivility has a negative influence on the performance of manufacturing industry employees in Indonesia. In addition, a culture of collectivism and passive leadership moderates the relationship among Workplace Incivility also employee performance.
Impact of Metaverse on Digital Marketing Strategy: An Experimental Study on Generation Z in Jakarta Jaelani, Achmad; Purwanti, Winaya
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 6 (2026): Dinasti International Journal of Economics, Finance & Accounting (January - Feb
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i6.5581

Abstract

This study analyzes the influence of metaverse usage on digital marketing strategies, with Generation Z serving as a mediating variable. The method employed is a quantitative approach through a questionnaire survey of 100 Generation Z students in Jakarta. Data were analyzed using Partial Least Squares (PLS) with tests of validity, reliability, coefficient of determination (R²), and path analysis. The findings indicate that metaverse usage significantly affects the effectiveness of digital marketing strategies. Generation Z acts as a partial mediator, meaning that although the characteristics of Generation Z strengthen the influence, the direct effect of the metaverse on marketing strategies remains dominant. The R² value of 53.3% for the Generation Z variable and 71.4% for the marketing strategy variable demonstrates the model’s strong explanatory capability. These findings affirm that integrating the metaverse into digital marketing strategies is a strategic step for companies to reach Generation Z consumers, who are highly familiar with technology, interactive, and value authentic experiences.
Co-Authors Achmad Jaelani Fauzan, Alfu Gustiawan, Deni Safrudin Safrudin saifudin, Asep