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All Journal Empowerment : Jurnal Pengabdian Masyarakat EcoProfit : Sustainable and Environtment Business
Agustin, Afni Alifia
Unknown Affiliation
Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Social Sciences

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Implementation of sustainable business model in mini martabak business innovation Nurhayati, Epi Liana; Agustin, Afni Alifia; Nurhayani, A'i; Oktavianti, Rika
EcoProfit: Sustainable and Environment Business Vol. 2 No. 2 (2025): (January) 2025
Publisher : Institute for Advanced Science Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/ecoprofit.v2i2.2025.1350

Abstract

Background: The sustainable business model of mini martabak has emerged as an innovation in the culinary industry that emphasizes sustainable principles to create unique added value and attract wider consumer interest. This study aims to discuss the application of the Sustainable Business Model to the mini martabak business, as well as its impact on local economic development and environmental preservation. Method: This study used descriptive qualitative research with a case study approach. This study focuses on an in-depth analysis of the implementation of sustainable business models applied by mini martabak business actors. Data collection techniques include in-depth interviews with business owners, direct observation of operational activities, and documentation studies on relevant business model theories. Findings: The results of this study indicate that the use of local raw materials, waste reduction, and the application of environmentally friendly practices in creating added value for consumers. In addition, strategies that prioritize awareness of sustainability have also succeeded in attracting the attention of consumers who care more about the environment. Conclusion: This research emphasizes the importance for business actors to continue to innovate and maintain product quality so that sustainable business models can succeed and grow in the long term. Novelty/Originality of this article: The study highlights the innovation of applying a sustainable business model to the mini martabak industry, emphasizing environmental awareness and local economic impact as key differentiators.
Pelatihan Bisnis Digital bagi Masyarakat Desa Arraniri, Iqbal; Rois, Tatang; Agustin, Afni Alifia; Rizal, Ahmad
Empowerment Vol. 6 No. 03 (2023): Empowerment
Publisher : Program Studi Ilmu Hukum Fakultas Hukum Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/empowerment.v6i03.9169

Abstract

This service aims to overcome the economic inequality of rural communities compared to urban communities. This happens because there are no optimal employment opportunities in the village. Overcoming this problem is done with information technology that is easily accessible to village communities via the internet. Operating a business digitally by utilizing existing facilities, however, because the knowledge and technical capabilities of village communities are still limited, it is deemed necessary to provide digital business training to them. The aim of this training is to encourage community interest in running a digital business to overcome the problem of unemployment or increase income thereby encouraging village economic development. It is hoped that the results of this digital business training activity can optimize the motivation of village communities to minimize economic inequality between village communities and urban communities by prioritizing business units in the form of Online Village Barbershops through determined innovative strategies so that they succeed in increasing new customers and retaining old customers in order to successfully create a successful online community. active and increase their reputation and income based on digital business.Pengabdian ini bertujuan untuk mengatasi ketimpangan ekonomi masyarakat desa dibandingkan dengan masyarakat perkotaan. Hal ini terjadi karena tidak terdapat lapangan kerja yang optimal di desa. Mengatasi masalah ini dilakukan dengan teknologi informasi yang mudah diakses oleh masyarakat desa melalui internet. Mengoperasikan bisnis secara digital dengan memanfaatkan fasilitas yang ada, namun karena pengetahuan dan kemampuan teknis masyarakat desa masih terbatas, dianggap perlu untuk memberikan pelatihan bisnis digital kepada mereka. Tujuan dari pelatihan ini adalah untuk mendorong  minat masyarakat dalam menjalankan bisnis digital untuk mengatasi masalah pengangguran atau peningkatan pendapatan sehingga mendorong pembangungan ekonomi desa. Hasil kegiatan pelatihan bisnis digital ini diharapkan dapat mengoptimalkan motivasi masyarakat desa untuk meminimalkan ketimpangan ekonomi antara masyarakat desa dan masyarakat kota dengan memperioritas unit usaha berupa Barbershop Desa Online melalui strategi inovatif yang ditentukan sehingga berhasil meningkatkan pelanggan baru dan menjaga pelanggan lama agar berhasil menciptakan komunitas online yang aktif serta meningkatkan reputasi dan pendapatan mereka berbasis bisnis digital.
Co-Authors ahmad rizal Iqbal Arraniri Nurhayani, A'i Nurhayati, Epi Liana Oktavianti, Rika Rois, Tatang