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Analisis Strategi Pengembangan Pasar dalam Industri Pariwisata Donny Juliandri Prihadi; Maryam Salampessy; Verina Wijaya; Erris Kusumawidjaya; Christy Widyawati
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 1 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i1.6759

Abstract

The purpose of this study is to analyze and determine market development strategies in the tourism industry. This research approach collects data through literature studies, which involve reading literature from various sources including books, journals and reports using qualitative and deductive approaches. The findings in this study are that there are strategies for developing facilities and infrastructure to support the tourism industry, namely the strategy for developing local community-based accommodation, and the strategy for developing supporting facilities with the concept of an agropolitan area, including restaurant or food stall facilities, ATM facilities, and rest areas. In addition, there are also market development strategies in the tourism industry, including market segmentation, use of technology, collaboration with stakeholders, product innovation, and sustainability.
Analisis Strategi Pengembangan Pasar dalam Industri Pariwisata Donny Juliandri Prihadi; Maryam Salampessy; Verina Wijaya; Erris Kusumawidjaya; Christy Widyawati
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 1 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i1.6759

Abstract

The purpose of this study is to analyze and determine market development strategies in the tourism industry. This research approach collects data through literature studies, which involve reading literature from various sources including books, journals and reports using qualitative and deductive approaches. The findings in this study are that there are strategies for developing facilities and infrastructure to support the tourism industry, namely the strategy for developing local community-based accommodation, and the strategy for developing supporting facilities with the concept of an agropolitan area, including restaurant or food stall facilities, ATM facilities, and rest areas. In addition, there are also market development strategies in the tourism industry, including market segmentation, use of technology, collaboration with stakeholders, product innovation, and sustainability.
Analisis Pengawasan dalam Peningkatan Kinerja Pegawai SUPM Waiheru Ambon Aprilya Layn; Mohamad Arsad Rahawarin; Maryam Salampessy
Presidensial: Jurnal Hukum, Administrasi Negara, dan Kebijakan Publik Vol. 3 No. 2 (2026): Juni: Presidensial : Jurnal Hukum, Administrasi Negara, dan Kebijakan Publik
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/presidensial.v3i2.1704

Abstract

This study analyzes supervision as an effort to improve employee performance at the Intermediate Fisheries Business School (SUPM) Waiheru, Ambon. The research is grounded in the importance of supervision as a managerial function that ensures employee discipline, task clarity, accountability, and achievement of organizational objectives. A descriptive qualitative approach was applied through observation, interviews, and documentation involving school leaders and employees as key informants. The findings show that supervision at SUPM Waiheru has been implemented through direct and indirect mechanisms, including attendance monitoring, workplace observation, periodic inspection, monthly evaluation meetings, work reporting, and performance assessment through the employee performance target system. However, supervision has not yet been fully consistent and structured. Several employees still show weak discipline, limited initiative, and dependence on direct instructions from leaders. The study further reveals that effective supervision requires accurate information, timely feedback, objectivity, comprehensive coverage, and flexibility. Supervision improves performance when it is conducted not merely as control, but also as coaching, guidance, and motivation. The study implies that SUPM Waiheru needs clearer standard operating procedures, stronger monitoring technology, continuous employee development, and more participatory communication between leaders and employees.