Garuda - Garba Rujukan Digital

Pengaruh Gamifikasi Terhadap Loyalitas Pelanggan Jaringan Hotel Internasional di Surabaya Rean Mitasari; Erris Kusumawidjaya
Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 19 No 2 (2020): Fokus Bisnis
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokusbisnis.v19i2.667

In this 4.0 technology era, all industry sectors are required to make use of the internet and the latest technology for running their business process. In the tourism industry, especially accommodation, a system named gamification becomes one of the trends applied in the form of mobile applications done by various international hotel chains. By inserting game features such as tier (level), point, and reward, customers are expected to be more loyal by using those features embedded in the application. Therefore, this paper aims to examine to what extent gamification is able to influence customer loyalty of the international hotel chains in Surabaya. The data was collected by distributing an online questionnaire to the customers registered as loyalty program members of an international hotel chain in Surabaya. The study reveals that customer loyalty of the international hotel chain in Surabaya strongly influenced by the benefits obtained from the loyalty program provided in the form of the mobile applications.

POPULARITAS WELLNESS HOTEL DALAM PERSPEKTIF SIKAP DAN MINAT KONSUMEN SEBAGAI TEMPAT TUJUAN MENGINAP PASCA PANDEMI COVID-19 Erris Kusumawidjaya; Rizki Adityaji; Adrie Oktavio
Ultima Management : Jurnal Ilmu Manajemen Vol 13 No 2 (2021): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v13i2.2312

Abstract- After the Covid-19 pandemic where tourist attractions have begun to reopen, it is hoped that the movement of tourists will also start to live, by no exception is Indonesia. Naturally, tourism supporting industries, such as the hotel industry, have also begun to fully operate after experiencing a decline in operations for long enough time due to the social restriction policy made by the government. As a result, the number of guests staying is significantly reduced. In the research area in the hospitality sector, there have been quite several studies that observed the relationship between attitudes and interest in staying overnight among tourists, especially during the Covid-19 pandemic. However, studies that specifically examine attitudes and intentions to stay in the context of wellness hotels have not been found. Therefore, this study is aiming to investigate the attitudes and interests of consumers to stay at wellness hotels after the Covid-19 pandemic. In forming this attitude, the motivation of tourists is investigated, especially regarding social media motivation and egoistic motivation. Survey research is conducted and has succeeded in collecting 163 samples of the results from the respondents’ participation. The results of statistical data processing show that social media motivation and egoistic motivation can influence consumer attitudes positively and significantly. Furthermore, consumer attitudes also have a positive and significant effect on consumer interest in wellness hotels as a choice of place to stay. Based on the research findings, the theoretical and practical implications for wellness hotels stakeholders are also discussed in the closing section, including the limitations of the study. Keywords: Consumer Attitude; Egoistic Motivation; Intention to Stay; Social Media Motivation; Wellness Hotel

KEBIJAKAN PENGELOLAAN DAN PRAKTIK TANGGUNG JAWAB SOSIAL TERHADAP PENGEMBANGAN DESA WISATA BERKELANJUTAN DI JAWA TIMUR: SEBUAH MODEL MEDIASI Erris Kusumawidjaya; Robiatul Adawiyah; Mohammad Syaltut Abduh; Sundring Pantja Djati
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 9 No 3 (2022): JMBI UNSRAT Volume 9 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v9i3.42448

ABSTRACTThe tourism industry is expected to recover after the Covid-19 pandemic. In Indonesia, tourism, which emphasizes community empowerment as an important feature of tourism villages, is expected to be an alternative driving force for tourism to show growth again. However, this certainly raises social and environmental challenges, which in turn draw attention to tourism patterns. Sustainable tourism promises the environmental protection and socio-cultural elements that are the main strengths of most tourist villages in Indonesia. Therefore, this study aims to understand the complex relationship between tourism village management policies and social responsibility that emphasizes sustainable tourism development. This study involved tourism village managers at the managerial level from 138 tourist villages in East Java Province, Indonesia. This study proposes that tourism village management policies and social responsibility have a positive and significant impact on the development of sustainable tourism villages. In addition, social responsibility is also able to play its role in mediating the relationship between tourism village management policies and sustainable tourism village development.Keywords: tourism village; management policy; social responsibility; sustainable tourism developmentÂ ABSTRAKIndustri pariwisata diharapkan dapat mulai bangkit kembali pasca pandemi Covid-19. Di Indonesia, pariwisata yang menekankan pada pemberdayaan masyarakat yang menjadi ciri utama dari desa wisata diharapkan dapat menjadi motor penggerak alternatif sehingga pariwisata bisa menunjukkan pertumbuhannya kembali. Namun, hal ini tentunya menimbulkan tantangan sosial dan lingkungan, yang pada gilirannya menarik perhatian pada pola pariwisata. Pariwisata berkelanjutan menjanjikan perlindungan lingkungan dan elemen sosial budaya yang menjadi kekuatan utama dari sebagian besar desa wisata di Indonesia. Oleh karena itu, studi ini bertujuan untuk memahami hubungan yang kompleks antara kebijakan pengelolaan desa wisata dan tanggung jawab sosial yang menekankan pada pengembangan pariwisata berkelanjutan. Studi ini melibatkan pengelola desa wisata pada level manajerial yang berasal dari 138 desa wisata yang ada di Provinsi Jawa Timur, Indonesia. Studi ini mengusulkan bahwa kebijakan pengelolaan desa wisata dan tanggung jawab sosial memiliki dampak yang positif dan signifikan terhadap pengembangan desa wisata berkelanjutan. Selain itu, tanggung jawab sosial juga mampu memainkan perannya dalam memediasi hubungan antara kebijakan pengelolaan desa wisata dan pengembangan desa wisata berkelanjutan.Kata Kunci: desa wisata; kebijakan pengelolaan; tanggung jawab sosial; pengembangan pariwisata berkelanjutan

Kajian Ethno Wellness Sebagai Daya Tarik Wisata Heritage (Studi Kasus Badui Luar, Banten) Erris Kusumawidjaya; Jajang Gunawijaya; Nurbaeti Nurbaeti
Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Vol 14, No 1 (2023): Jurnal Khasanah Ilmu - Maret 2023
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/khi.v14i1.13794

Suku Badui Luar merupakan salah satu suku di Banten yang memiliki kearifan lokal dan adat yang masih dipertahankan hingga saat ini, salah satunya terkait wellness. Penelitian ini bertujuan untuk mengkaji konsep dan praktek wellness oleh suku Badui Luar dan potensinya sebagai produk wisata di kemudian hari. Metode pengumpulan data dilakukan dengan studi literatur dan wawancara dengan informan dan perwakilan dari Badui Luar Luar. Hasil temuan menyatakan bahwa disadari atau tidak, suku Badui Luar ternyata sudah memiliki konsep ethno wellness secara holistik (body, mind, spirit). Pengetahuan lokal dan praktik suku Badui Luar yang memanfaatkan alam secara bijak dalam mempertahankan kebugaran merupakan nilai khas dari ethno wellness suku Badui Luar. Sementara dari sisi daya tarik wisata heritage, praktik ethno wellness oleh suku Badui Luar memiliki potensi untuk dikembangkan menjadi bentuk wisata minat khusus.

PENDAMPINGAN PENGELOLAAN HOMESTAY GRIYO NGASO DESA WISATA PENIWEN Kusumawidjaya, Erris; Wijaya, Verina; Padmawidjaja, Liestya; Sugiharto, Agus; Nugroho, Agustinus
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 4 No. 1 (2022): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v4i1.2948

Pendampingan pengelolaan homestay Griyo Ngaso Desa Wisata Peniwen Kecamatan Kromengan Kabupaten Malang merupakan upaya dalam menjawab permasalahan yang dialami oleh kelompok komunitas pengelola homestay (Griyo Ngaso) di Desa Peniwen adalah sebagai berikut. (1) Belum terkelolanya homestay sebagai penunjang wisata budaya desa secara baik. (2) Belum adanya standar pelayanan terpadu pada unit usaha Griyo Ngaso di Peniwen. (3) Belum adanya SDM yang memiliki kecakapan secara khusus dalam pengelolaan Griya Ngaso. Melalui kegiatan pendampingan solusi yang ditawarkan antara lain: (a) memberikan pengetahuan manajemen layanan homestay terpadu; (b) membuatkan panduan pengelolaan homestay; (c) penataan sistem dan penguatan SDM dalam pengelolaan usaha homestay. Metode yang dilakukan melalui pelatihan bagi kader kelompok pengelola homestay dan perumusan sistem tata kelola secara bersama melalui focus group discussion.

Workshop on Marketing and Development of Processed Product in Kampung Susu Lawu, Magetan, East Java Erris Kusumawidjaya; Agoes Tinus Lis Indrianto; Rean Mitasari; Verina Wijaya; Christy Widyawati
GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2025): GANDRUNG: Jurnal Pengabdian Kepada Masyarakat
Publisher : Fakultas Olahraga dan Kesehatan, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/gandrung.v6i1.4461

Kampung Susu Lawu in Magetan, East Java, shows significant potential in developing micro, small, and medium enterprises (MSMEs) through processed milk and chips products. Despite having adequate infrastructure, local communities face challenges in diversifying products and increasing sales turnover. This study aims to overcome these obstacles through a structured mentoring program, including training in processing technology and digital marketing strategies. The method used in this community service is participatory, actively involving the community in every stage of product development. Training in processing technology and digital marketing has succeeded in significantly increasing the knowledge and skills of participants. The results of the study show that mentoring has not only succeeded in improving product quality and marketing capacity, but has also had a positive impact on the income and standard of living of the Kampung Susu Lawu community. However, several challenges such as resistance to change and limited access to technology still need to be overcome. To ensure long-term sustainability, stronger collaboration with external stakeholders and policy support that supports wider market access are important. This study emphasizes the importance of a participatory approach and ongoing support in community empowerment to support local economic development.

Analisis Strategi Pengembangan Pasar dalam Industri Pariwisata Donny Juliandri Prihadi; Maryam Salampessy; Verina Wijaya; Erris Kusumawidjaya; Christy Widyawati
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 1 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i1.6759

The purpose of this study is to analyze and determine market development strategies in the tourism industry. This research approach collects data through literature studies, which involve reading literature from various sources including books, journals and reports using qualitative and deductive approaches. The findings in this study are that there are strategies for developing facilities and infrastructure to support the tourism industry, namely the strategy for developing local community-based accommodation, and the strategy for developing supporting facilities with the concept of an agropolitan area, including restaurant or food stall facilities, ATM facilities, and rest areas. In addition, there are also market development strategies in the tourism industry, including market segmentation, use of technology, collaboration with stakeholders, product innovation, and sustainability.

Analisis Motivasi Berkunjung Wisatawan Wellness Berbasis Meditasi (Studi Kasus: Mayakosha Pesagi Bali) Satya Darma, Anak Agung Ngurah Agung; Gunawan, Jevon; Kusumawidjaya, Erris
Jurnal Ilmiah Pariwisata Vol 30 No 3 (2025): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v30i3.1895

This study aims to explore the motivations of wellness tourists visiting Mayakosha Pesagi Bali by applying the push and pull motivation theory within a qualitative descriptive framework. Data were collected through in-depth interviews with seven participants who had experienced four main wellness activities at the destination. Thematic analysis reveals that internal motivations (push factors) include the desire for physical and emotional recovery, stress release, health maintenance, and spiritual balance. Meanwhile, external attractions (pull factors) encompass the serene mountain environment, personalized and professional wellness services, as well as the integration of local Balinese culture and spirituality. The findings show that wellness tourism at Mayakosha Pesagi offers not only relaxation but also a transformative healing experience. This research contributes to the understanding of wellness tourist behavior and provides insight for the development of similar destinations that emphasize holistic, authentic, and culturally grounded wellness experiences. Keywords: wellness tourism, motivation, push and pull theory, Mayakosha Pesagi, qualitative study

Analisis Strategi Pengembangan Pasar dalam Industri Pariwisata Donny Juliandri Prihadi; Maryam Salampessy; Verina Wijaya; Erris Kusumawidjaya; Christy Widyawati
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 1 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i1.6759

The purpose of this study is to analyze and determine market development strategies in the tourism industry. This research approach collects data through literature studies, which involve reading literature from various sources including books, journals and reports using qualitative and deductive approaches. The findings in this study are that there are strategies for developing facilities and infrastructure to support the tourism industry, namely the strategy for developing local community-based accommodation, and the strategy for developing supporting facilities with the concept of an agropolitan area, including restaurant or food stall facilities, ATM facilities, and rest areas. In addition, there are also market development strategies in the tourism industry, including market segmentation, use of technology, collaboration with stakeholders, product innovation, and sustainability.

Title

Found 9 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 9 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 9 Documents
Search