Article Per Year (5 Year)
p-Index From 2021 - 2026
2.834
P-Index
This Author published in this journals
All Journal Efisiensi : Kajian Ilmu Administrasi Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat EKONOMIS : Journal of Economics and Business Owner : Riset dan Jurnal Akuntansi Ilomata International Journal of Management Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Darma Agung Jurnal Ilmiah Wahana Pendidikan Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Formosa Journal of Multidisciplinary Research (FJMR) Formosa Journal of Science and Technology (FJST) The International Conference on Education, Social Sciences and Technology (ICESST) International Journal of Business and Applied Economics (IJBAE) Mamangan Social Science Journal Management Studies and Business Journal International Journal of Business, Economics & Financial Studies Jurnal Solusi Masyarakat (JSM) Jurnal Pengabdian Masyarakat Ilmu Kesehatan Raudhah Proud To Be Professionals: Jurnal Tarbiyah Islamiyah Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi
Situmorang, Syafrizal Helmi
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 22 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 22 Documents
Search

 1   2   3 
Sustainable Ecology: Problems and the Perspective of Ecosystems in Tangkahan Yuliana, Yayuk; Rini, Endang Sulistya; Sirojuzilam; Situmorang, Syafrizal Helmi
Ilomata International Journal of Management Vol. 4 No. 4 (2023): October 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v4i4.781

Abstract

Tourism is a priority sector. Ecotourism involves the community as one of the main actors and prioritizes resource sustainability. Ecological tourism is a sub-category of sustainable tourism or one of the market segments of natural environment-based tourism. The issue of sustainable development has become an important issue that needs to be disseminated in the midst of society and our country can compete and develop following the era of globalization. Ecotourism provides environmental, cultural and economic benefits to local communities. This article describes the management of sustainable ecotourism destinations for a region in Indonesia. Qualitative method is a descriptive method used in this study to provide an overview of the object under study. The results of the study show that the development of ecotourism in Tangkahan is through ecotourism stakeholders who are involved in ecotourism development which in turn has an impact on ecotourism development. Pandemic- era tourism must be able to be developed properly so that health protocols are still carried out but can still attract visitors. Prepare plans that are in accordance with human needs for tourism but are still aligned with protocols for the health of visitors, managers and the community.
Wom Marketing In The Age of Social Media: a Bibliometric Review and Vosviewer Visualization Andriansyah; Situmorang, Syafrizal Helmi; Sembiring, Beby Karina Fawzeea
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 4 No 2 (2024): Edisi Mei 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v4i2.1335

Abstract

This study presents a bibliometric analysis of electronic word-of-mouth (eWOM) marketing to explore the development of this concept in the social media era. By referencing 267 articles sourced from the Scopus database from 2009 to 2023, this study employs bibliometric techniques, including citation analysis, co-citation analysis, and keyword co-occurrence analysis. Citation analysis helps identify the most influential and frequently cited articles, whereas co-citation and keyword co-occurrence analyses provide insights into the relationships between various studies and dominant research topics. This analysis revealed the trajectory and focal points of eWOM marketing research over the past 14 years. The study also identifies the most prominent authors, journals, institutions, and countries in eWOM literature. However, the use of a single database source may be a limitation of this study, suggesting that additional techniques and data sources are required for future research. For academics and practitioners, this study offers comprehensive insights into the eWOM concept, which can serve as a reference for strategic initiatives to drive customer purchasing behavior.
Pelatihan dan Pengembangan Peningkatan Kompetensi Penulisan Karya Ilmiah Bagi Dosen Universitas Prima Kota Medan Absah, Yeni; Situmorang, Syafrizal Helmi; Sembiring, Beby Karina F.; Gea, Saharman
Jurnal Solusi Masyarakat (JSM) Vol. 2 No. 1 (2024)
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jsm.v2i1.15526

Abstract

Writing scientific papers is a way to convey knowledge, thoughts and research results to the scientific community and the general public. Lecturers who have competence in writing scientific papers are able to produce quality writing, based on strong research methodology, in-depth analysis, and a good understanding of their field of science. Quality scientific work not only contributes to the development of knowledge, but also triggers discussion, debate and further development. A lecturer's ability to write scientific papers also has an impact on the academic reputation of the lecturer himself and the institution where he teaches. Lecturers who are active in publishing scientific work in leading journals or contributing to academic books will be recognized as authorities in their field. Universities and higher education institutions have an important role in supporting the development of lecturers' competence in writing scientific papers. Scientific writing training or workshops will help lecturers understand the scientific writing process, from planning, data collection, to presenting results. Apart from that, interdisciplinary collaboration and collaborative networks with fellow researchers will also help in overcoming obstacles and improving the quality of scientific work. To overcome various obstacles and problems with lecturers' competence in writing scientific papers, the solution offered to overcome these problems is to provide training and assistance in writing scientific papers.
Upaya Strategi Brand Meyakinkan Konsumen dan Karyawan Pada UMKM: Studi Kasus Natto Milk Indonesia Christine, Christine; Putri, Ahir Diana; Situmorang, Syafrizal Helmi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5192

Abstract

In the era of globalization, government development heavily relies on the economy. MSMEs are crucial for the advancement of a country, especially in its economic sector. MSMEs continue to grow year by year, even after the pandemic. However, MSMEs in the F&B sector face various challenges and intense competition, accompanied by changes in consumer behavior. MSMEs in Indonesia's food and beverage (F&B) sector must adopt effective branding strategies to differentiate themselves from competitors, win consumer hearts, and maintain employee loyalty. One such example is Natto Milk Indonesia. The strategic efforts to convince consumers and employees include product differentiation, storytelling-based communication through social media, and internal branding through employee training. These are the main strategies to convince both consumers and employees. The aim of this study is to provide a comprehensive overview of brand strategies for consumers and employees.
Pengaruh Pengalaman Komunitas terhadap Komitmen Komunitas Merek pada komunitas Sampoerna Retail Community Medan 2 Nasution, Ahmad Syarif; hermawan, Indra; Situmorang, Syafrizal Helmi; Sembiring, Beby Karina Fawzea
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5224

Abstract

This research aims to explore the relationship between community experience and brand community commitment within the context of offline brand communities. Employing a quantitative approach with a survey method, the study investigates the mediating effect of community experience on brand community commitment. The sample using 80 members of the Sampoerna Retail Community in Area Medan 2, Preliminary analysis indicates a moderate positive correlation between community experience and brand community commitment, with community experience explaining approximately 57.9% of the variability in brand community commitment. This research provides valuable insights into the relationship between community experience and brand community commitment in offline settings. The findings have implications for businesses aiming to strengthen brand community commitment and foster brand loyalty within offline brand communities.
PENGARUH MEDIA SOSIAL INSTAGRAM UNTUK MENINGKATKAN BRAND AWARENESS MELALUI CUSTOMER ENGAGEMENT Kudadiri, Maysarah Sabariah; Situmorang, Syafrizal Helmi; Muchtar, Muhammad Anggia
JURNAL DARMA AGUNG Vol 32 No 6 (2024): DESEMBER
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Darma Agung (LPPM_UDA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46930/ojsuda.v32i6.5173

Abstract

Perkembangan teknologi digital, khususnya media sosial, telah mengubah cara perusahaan berinteraksi dengan konsumen. Pane Orchid Garden masih mengandalkan pemasaran tradisional dan belum memanfaatkan media sosial secara optimal untuk meningkatkan kesadaran merek. Penelitian ini bertujuan untuk menganalisis pengaruh media sosial Instagram terhadap kesadaran merek dan keterlibatan pelanggan di Pane Orchid Garden, Medan. Metode yang digunakan adalah survei dengan purposive sampling, serta analisis deskriptif dan SEM-PLS untuk menguji hubungan antara Instagram, keterlibatan pelanggan, dan kesadaran merek. Hasil penelitian menunjukkan bahwa Instagram berpengaruh positif signifikan terhadap kesadaran merek (p-value = 0,000, t-statistik = 4,814) dan keterlibatan pelanggan (p-value = 0,000, t-statistik = 28,126). Keterlibatan pelanggan juga berperan sebagai mediator yang memperkuat pengaruh Instagram terhadap kesadaran merek (p-value = 0,000, t-statistik = 5,581). Temuan ini menegaskan bahwa Instagram efektif meningkatkan kesadaran merek melalui peningkatan keterlibatan pelanggan. Oleh karena itu, disarankan agar Pane Orchid Garden memaksimalkan penggunaan Instagram dengan memperbanyak konten menarik dan meningkatkan interaksi dengan pengikut untuk memperkuat hubungan dengan pelanggan serta meningkatkan kesadaran merek.
The Influence Of Brand Image and Product Quality On Repurchase Intention Mediated by Customer Satisfaction In Maxx Coffee Customers Tarigan, Riki Thomas; Sembiring, Beby Karina Fawzeea; Situmorang, Syafrizal Helmi
The International Conference on Education, Social Sciences and Technology (ICESST) Vol. 3 No. 2 (2024): The International Conference on Education, Social Sciences and Technology
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/icesst.v3i2.437

Abstract

This research aims to analyze the influence of Brand Image and Product Quality on Repurchase Intention which is mediated by Customer Satisfaction in Maxx Coffee Customers. This research involved 120 respondents selected using convenience sampling techniques. Data collection was carried out through a cross-sectional questionnaire or one shot study. The research instrument was tested for validity and reliability. Data analysis was carried out using verification analysis including multiple regression analysis and Sobel test. The research results show that Brand Image has a positive and significant effect on Customer Satisfaction, Product Quality has a positive and significant effect on Customer Satisfaction, Brand Image has no positive and significant effect on Repurchase Intention, Product Quality has a positive and significant effect on Repurchase Intention, Customer Satisfaction has a positive effect and significant on Repurchase Intention, and Customer Satisfaction does not mediate the influence of Brand Image and Product Quality on Repurchase Intention.
PENGARUH STUDENT EXPERIENCES, INSTITUTION IMAGE, DAN PERCEIVED QUALITY TERHADAP STUDENTS' SATISFACTION DI PERGURUAN ISLAM AL-AMJAD MEDAN Trisatya, Achmad Afriadi; Situmorang, Syafrizal Helmi; Rini, Endang Sulistya
Efisiensi : Kajian Ilmu Administrasi Efisiensi Vol. 20 No. 1 Februari 2023
Publisher : Departemen Pendidikan Administrasi FEB Universitas Negeri Yogyakarta & ASPAPI PUSAT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/efisiensi.v20i1.57083

Abstract

Abstrak:Pengaruh Student Experiences, Institution Image, dan Perceived Quality terhadap Students' Satisfaction di Perguruan Islam Al-Amjad Medan. Tujuan penelitian ini menguji berbagai variabel student experience, institution image, perceived quality  terhadap student satisfaction. Penelitian ini dilakukan pada bulan desember 2022 dengan responden yaitu para siswa di Sekolah Al-Amjad yang berjumlah 100 orang. Penelitian ini menggunakan pendekatan deskriptif kuantitatif dengan pengampilan sampel yaitu random sampling. Penelitian ini menggunakan analisis data yaitu validitas dan reliabilitas menggunakan struktur model (PLS-SEM) dengan smartpls yang digunakan untuk menguji model menggunakan pathanalysis. Berdasarkan hasil penelitian menunjukkan bahwa student experience tidak memiliki pengaruh terhadap student satisfaction. Hasil penelitian juga menemukan bahwa student experience terbukti berpengaruh terhadap institution image. Kemudian, insitution image dan perceived value terbukti berpengaruh positif dan signifikan terhadap student satisfaction. Kata kunci: Pengalaman Siswa; Kepuasan Siswa; Imej Institusi; KualitasAbstract: The Influence of Student Experiences, Institution Image, and Perceived Quality on Students' Satisfaction at Al-Amjad Islamic College, Medan. The purpose of this research is to examine various variables of student experience, institutional image, perceived quality on student satisfaction. This research was conducted in December 2022 with 100 students at the Al-Amjad School as respondents. This study uses a quantitative descriptive approach with random sampling. This study uses data analysis, namely the validity and reliability of using the model structure (PLS-SEM) with smartpls used to test the model using path analysis. Based on the results of the study, it shows that student experience has no effect on student satisfaction. The results of the study also found that student experience proved to have an effect on institutional image. Then, institutional image and perceived value are proven to have a positive and significant effect on student satisfaction.Keywords: Student Experience; Student Satisfaction; Institution Image; Perceived Quality
Pengaruh Perceive Ease of Use dan Perceive Usefulness terhadap Minat Membeli Kembali Melalui Kepuasan Pelanggan pada menggunakan Aplikasi Online Shopping Di Kota Medan Zahara, Mutia; Situmorang, Syafrizal Helmi
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 22 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14436847

Abstract

This study aims to investigate how perceived ease of use and perceived usefulness contribute to customer satisfaction and their role in influencing the intention to repurchase through online shopping applications in Medan. Data was collected through a survey involving 150 active users of online shopping apps. Data analysis was conducted using the Structural Equation Modeling (SEM) approach with Partial Least Squares (PLS) technique. The results revealed that the ease of use of the application and the perceived benefits have a significant impact on customer satisfaction. Satisfaction serves as a mediator that facilitates the intention to repurchase. Furthermore, these two factors also indirectly affect repurchase intentions through customer satisfaction. The findings emphasize the importance of developing applications that are not only easy to use and intuitive but also provide clear benefits to users. This is crucial for enhancing satisfaction, strengthening loyalty, and building long-term relationships with app users. The practical implications of this study suggest that app developers should prioritize user-friendly interface design and offer meaningful added value. This is expected to strengthen long-term relationships with users and increase their intention to repurchase.
Collaboration Humans And Robots Supported By Artificial Intelligence (AI) In Serving Customers Yuliani, Maulidina; Tambunan, Yohara G.M.; Khalijah, Putri; Situmorang, Syafrizal Helmi; Sembiring, Beby Karina Fawzeea
Jurnal Ilmu Sosial Mamangan Vol 12, No 3 (2024): Jurnal Ilmu Sosial Mamangan Accredited 3 (SK Dirjen Ristek Dikti No. 158/E/KPT/
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v12i3.5570

Abstract

This study discusses the impact of Human-Robot Collaboration (HRC) supported by Artificial Intelligence (AI) on healthcare services. customers. It is based on four types of intelligence - mechanical, analytical, intuitive and empathetic - and how these intelligences the integrated to in HRC For give service Which more efficient And personal to customer. Benefit from HRC Which supported AI highlighted, including subtraction cost operational, improvement productivity, taking decision Which more Good, And improvement experience customer. However, article This Also discuss challenge in implementing this approach, such as the potential loss of jobs due to automation, and emphasizing the importance of implementing ethical and responsible. This study has significant practical and academic implications, warning that ongoing research is needed to understand the potential and limitations of AI-enabled HRC in healthcare services customer. Overall, through a literature review, this article aims to appeal to the reader's critical spirit and explore topics on the transformative power of AI in customer service
Co-Authors ANDRIANSYAH Arlina Nurbaity Lubis Asfriyati ,MKes Aulia Ishak Beby Karina Fawzeea Sembiring Christine Christine Endang Sulistya Rini Hakim, Farhana Abdul Halinda Sari Lubis Harmawan, Wisnu Agus Hutabarat, S Febriana Theresia INDRA HERMAWAN Iskandar Muda Juliaty, Tetty Khalijah, Putri Kudadiri, Maysarah Sabariah Lubis, Muthia Amalya Luthfi, Syahrika Marhaini Maya Fitria Muhammad Anggia Muchtar Mutia Zahara Napitupulu, Ismail Nasution, Ahmad Syarif Nazaruddin M Pandia, Komariah Pane, Hartini Pratiwi Putri, Ahir Diana Rasyiqah, Siti Zharfa Rini, Endang Sulystia Saharman Gea Sari, Mufida Sembiring, Beby Karina F. Sembiring, Beby Karina Fawzea Sibarani, Rheince Siburian, Maretta Selvana Sirojuzilam Hasyim Sri Rahayu Sanusi Syahri, Isyatun Mardhiyah Tambunan, Yohara G.M. Tarigan, Riki Thomas Trisatya, Achmad Afriadi yeni absah Yuliani, Maulidina