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All Journal International Journal of Management and Business Economics Jurnal Intelek Dan Cendikiawan Nusantara
Rd. Rifqi Dwisanto
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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The Role of MSMEs and the Challenges of Their Development: A Qualitative Study Through MSME Owner Interviews Muhammad Aqshel Revinzky Nizar; Rizky Ramadhan; Mochammad Chairul Ihsan; Cattleya Rejito; Rd. Rifqi Dwisanto; Adhadian Akbar
International Journal of Management and Business Economics Vol. 4 No. 2 (2026): February
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v4i2.1371

Abstract

This community service program aims to strengthen the capacity and competitiveness of small businesses (UMKM) in Kecamatan Cibeunying, Bandung, through mentoring and business assistance. Background observations indicate that many UMKM still face limitations in marketing, financial management, and digital utilization, which hinder business growth and sustainability. The activity employed a participatory approach by conducting interviews and direct mentoring with selected UMKM actors to identify their main problems and needs. Assistance focused on improving basic financial recording skills, simple digital marketing (use of social media and online catalogs), and product packaging improvement. The results show an increase in participants’ understanding of financial management, better product presentation, and initial adoption of digital platforms for promotion. This program concludes that targeted, field-based mentoring can effectively improve the managerial and marketing capabilities of UMKM, and recommends periodic follow-up to ensure business continuity and development.
ANALISIS KUALITAS LAYANAN GRAB MENGGUNAKAN CHECK SHEETS DAN FISHBONE DIAGRAM Desty Hapsari Kirana; Irsyad Kamal; Muhammad Aqshel Revinzky; Rd. Rifqi Dwisanto; Andreas Recki Prasetyo
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 2 No. 6 (2025): Desember 2025 - Januari 2026
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk menganalisis kualitas layanan Grab di Indonesia berdasarkan ulasan pengguna selama enam bulan terakhir, menggunakan check sheet untuk mengidentifikasi kategori masalah utama dan fishbone diagram untuk menggali akar penyebabnya. Hasil analisis menunjukkan bahwa keluhan paling dominan berasal dari masalah pengemudi, proses operasional, dan aplikasi, yang berkontribusi terhadap ketidakpuasan pelanggan. Pengemudi yang kurang terlatih dan masalah teknis pada aplikasi menjadi penyebab utama keluhan, diikuti oleh masalah terkait pengiriman yang terlambat. Berdasarkan temuan ini, penelitian merekomendasikan peningkatan pelatihan pengemudi, perbaikan kestabilan aplikasi, dan penyempurnaan proses pemesanan dan pengemasan. Namun, penelitian ini memiliki keterbatasan terkait data yang bersifat subjektif, sehingga riset di masa depan perlu memperluas periode waktu dan menggunakan metode analisis yang lebih mendalam untuk mendapatkan gambaran yang lebih lengkap tentang kualitas layanan Grab.
Co-Authors Adhadian Akbar Andreas Recki Prasetyo Cattleya Rejito Desty Hapsari Kirana Irsyad Kamal Mochammad Chairul Ihsan Muhammad Aqshel Revinzky Muhammad Aqshel Revinzky Nizar Rizky Ramadhan