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All Journal Jurnal Informasi dan Teknologi PEKBIS International Journal of Management and Business Economics Journal of Economics, Entrepreneurship, Management Business and Accounting Jurnal Pengabdian Masyarakat dan Riset Pendidikan El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia Journal of Ekonomics, Finance, and Management Studies
Andreas Recki Prasetyo
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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PENGARUH KOMITMEN ORGANISASIONAL TERHADAP KEPUASAN KERJA PERAWAT: PERAN KECERDASAN EMOSIONAL SEBAGAI MEDIATOR Wa Ode Zusnita Muizu; Andreas Recki Prasetyo; Yunizar Yunizar
PEKBIS Vol 12, No 1 (2020)
Publisher : Program Studi Pendidikan Ekonomi Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (187.847 KB) | DOI: 10.31258/pekbis.12.1.%p

Abstract

Job satisfaction is an important element for nurses who are always working underpressure. This study aims to determine the effect of organizational commitment onjob satisfaction, as well as knowing the role of emotional intelligence as a mediatorof these two variables. This study was conducted on 106 nurses in the Banjar CityHospital. The research method used is verification. The hypothesis testing tool usedis path analysis, while for data processing using SPSS software. Hypothesis testingresults show there is no significant effect between organizational commitment to jobsatisfaction, and emotional intelligence mediate these two variables.
PENGARUH KOMITMEN ORGANISASIONAL TERHADAP KEPUASAN KERJA PERAWAT: PERAN KECERDASAN EMOSIONAL SEBAGAI MEDIATOR Wa Ode Zusnita Muizu; Andreas Recki Prasetyo; Yunizar Yunizar
PEKBIS Vol 11, No 3 (2019)
Publisher : Program Studi Pendidikan Ekonomi Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (209.046 KB) | DOI: 10.31258/pekbis.11.3.170 – 178

Abstract

Job satisfaction is an important element for nurses who always work under pressure.This study aims to determine the effect of organizational commitment on jobsatisfaction, as well as knowing the role of emotional intelligence as a mediator ofthese two variables. This research was conducted on 106 nurses in the Banjar CityHospital. The research method used is verification. The hypothesis testing tool usedis path analysis, while for data processing using SPSS software. Hypothesis testingresults show there is no significant effect between organizational commitment to jobsatisfaction, and emotional intelligence mediate these two variables.
Peningkatan Kesejahteraan Pendapat Asli Desa (PAD) melalui Pendirian dan Pelatihan Pojok Digital UMKM di Kabupaten Sumedang Andreas Recki Prasetyo; Camelia Rizki Agrina
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 2 No. 3 (2024): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 2 Nomor 3 Januari-Mare
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v2i3.268

Abstract

The SMEs Go-Digital Corner is one of the outcomes of collaboration between the Regional Development Planning Agency (BAPPEDA) of Sumedang and Oorange & DIGITS UNPAD - the Business Incubator Center of Universitas Padjadjaran. It represents a Pentahelix program collaboration for the implementation of the SMEs Go Digital program in Sumedang. The overall objective of this program is to provide encouragement and stimulus to UMKM actors in Sumedang, particularly in 22 villages affected by Covid-19. The general goal of this initiative is to help businesses in these 22 villages sustain and grow by utilizing online sales and facilitating logistics delivery. This initiative involves the participation of 11 lecturers from various faculties at Universitas Padjadjaran, 110 integrated Community Service Program (KKN) students, SMEs actors, BUMDes executives, and internet service providers. The digital corner activities took place from September 2021 to February 2022. The outcomes of this initiative include the establishment of 22 internet sources that can be utilized by the community in these 22 villages, comprising 14 Indihome packages and 8 Orbit packages. These 22 points can be maximized to create digital corners through various activities to enhance the Village-Owned Enterprises' revenue through optimal management by BUMDes.
The Effect of Digital Mareketing on MSME Income In Bandung Petshop Industry Irsyad Kamal; Muhammad Aqshel Revinzky Nizar; Andreas Recki Prasetyo
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 2 No. 3 (2024): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 2 Nomor 3 Januari-Mare
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v2i3.269

Abstract

Businesses that are usually carried out using conventional methods such as trading that occur in the market are increasingly changing and are being replaced by a new lifestyle, namely online trading. One type of online trade that has occurred is trading through digital marketing. In the city of Bandung, there were 189 food and animal equipment shops. Of the 189 stores, 100 of them are MSMEs that already use digital marketing as a means of advertising. The method in this research using a sample paired t-test. Based on the t-count results are -5.063 and the significance value is 0.000 where it shows that the t-test value is below 0.05 which means there is a significant difference in sales before and after the implementation of digital marketing at animal shops in Bandung.
Influencer Marketing and Marketplace Platforms: Driving Online Fashion Purchase Intention through Consumer Motivation Muhammad Aqshel Revinzky; Andreas Recki Prasetyo; Camelia Rizki Agrina; Rd. Rifqi Dwisanto; Joval Ifghaniyafi Farras
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 3 No 1 (2025): Volume 3, Issue 1, January 2025
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v3i1.563

Abstract

Fashion is a form of self-expression that reflects a person's identity, lifestyle, and social status. In addition to being a basic need, fashion is also a means of visual communication that allows individuals to express their personality, aesthetic preferences, and cultural affiliations. Along with the development of technology, especially through online platforms and social media, fashion is also increasingly accessible to various groups, including the younger generation (generation z), who are heavily influenced by influencers and digital trends. Therefore, fashion is now not only related to the style aspect, but also to the ever-evolving social, cultural, and economic dynamics. One way to understand the dynamics of the behavior of the younger generation in the fashion industry is to look at the role of digital marketing, especially through influencer marketing and marketplace platforms. This study aims to determine the direct and indirect effects of influencer marketing, marketplace platforms, consumer motivation on online fashion purchase interest. This study uses a quantitative approach of the Descriptive Explanatory type that describes the relationship between variables with a population of 114 Generation Z. The sampling technique used Proportional Random Sampling totaling 80 generation z students. The results of the study show that directly and indirectly influencer marketing, marketplace platforms, consumer motivation have a significant effect on online fashion purchase interest. Based on the research that has been conducted, it is expected to enrich the understanding of Generation Z digital consumer behavior and contribute to the development of more relevant and impactful marketing strategies for the online fashion industry and provide practical benefits for marketers and brands in developing the right marketing strategies.
Integration of Strategic Management and Organizational Culture in Enhancing Corporate Resilience in the Digital Era Loso Judijanto; Titis Sri Wulan; Otje Herman Wibowo; Rean Mitasari; Andreas Recki Prasetyo
Jurnal Informasi dan Teknologi 2025, Vol. 7, No. 2
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.vi0.680

Abstract

The rapid advancement of digital technology has transformed the global business landscape, presenting both opportunities and challenges for organizations. This study examines the integration of strategic management and organizational culture as a critical factor in enhancing corporate resilience in the digital era. Using a qualitative case study approach, data were collected from selected medium- and large-scale companies in Indonesia across diverse sectors, including manufacturing, technology, finance, and services. The findings reveal that strategic alignment between digital initiatives and cultural values significantly strengthens organizations’ adaptability to technological disruptions and market uncertainties. The study highlights the pivotal role of digital leadership in bridging strategic objectives with cultural practices. Leaders who promote innovation, collaboration, and flexibility were found to inspire employees to engage in continuous learning and proactive adaptation, thereby reinforcing resilience. Moreover, organizations with adaptive and innovation-driven cultures demonstrated greater capability in responding quickly to market changes and crises. Human resource practices aligned with cultural values further enhanced employee engagement and commitment, supporting the implementation of strategic initiatives effectively. In addition, the use of digital tools such as cloud-based systems and predictive analytics, combined with transparent communication with stakeholders, was identified as a key enabler of resilience. These tools not only improved operational efficiency but also strengthened stakeholder trust, ensuring continued support during uncertain times. Overall, the integration of strategic management and organizational culture, supported by digital leadership and technology, creates a comprehensive framework for building sustainable resilience. The study offers valuable insights and practical recommendations for organizations seeking to adapt and thrive in an increasingly dynamic and competitive digital business environment.
Between Tradition and Challenges: Identifying Key Factors in Local Community Adaptation to Environmental Change Rizky Ramadhan; Muhammad Aqshel Revinzky Nizar; Mochamad Chairul Ihsan; Adhadian Akbar; Andreas Recki Prasetyo
International Journal of Management and Business Economics Vol. 4 No. 1 (2025): October
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v4i1.1012

Abstract

Environmental changes resulting from oil palm plantation expansion have become a crucial issue in the discourse on sustainable development in Indonesia, particularly due to their impact on local communities and forest conditions. Although regulations such as the moratorium on oil palm expansion temporarily slowed deforestation, recent trends indicate that land conversion from forest to oil palm plantations is still ongoing. Local communities that have traditionally relied on forest resources are facing complex social, economic, and ecological pressures. This study aims to identify the key factors that shape the adaptive capacity of local communities to environmental changes caused by oil palm expansion. The research location is in the Parindu area, West Kalimantan. The method used is the Analytical Hierarchy Process (AHP), with a pentahelix approach in determining key informants so that decision-making is participatory and multidimensional. The results of this study indicate that institutional resources are the most crucial factor in improving community adaptive capacity. Local institutions—both formal and informal—play a strategic role in bridging local culture with modern economic demands. These findings emphasize the importance of strengthening local institutions to support community adaptation and promote sustainable, equitable, and locally-based development.
Endorsement: Its Role In Buying Interest In Cosmetics Kurnia Khafidhatur Rafiah; Za’imah Humairah; Andreas Recki Prasetyo
International Journal of Management and Business Economics Vol. 2 No. 2 (2024): February
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v2i1.505

Abstract

The rapid development of technology has led to lifestyle changes, demanding humans to balance and adapt quickly. Likewise, for business practitioners, there are many modern marketing techniques emerging and proving effective in attracting consumer interest, tempting business practitioners to utilize them. Such as leveraging the opinions of others using social media to create consumer purchase interest. This research investigates the role of Instagram endorsements in stimulating consumer purchase interest in Somethinc cosmetic products. Attitude scale statements were provided to 105 respondents, who are Instagram users currently, previously, or planning to use Somethinc cosmetics, predominantly women aged 21-25 years old, to determine the extent to which Instagram endorsements play a role in arousing their purchase interest. The analysis method used is simple linear regression. The research results indicate a positive and significant role of Instagram endorsements in stimulating consumer purchase interest. Respondents revealed that the Endorsers' ability to convey product information is the most dominant factor that makes them want to know and seek further information about the products in question, followed by the relevance of the information conveyed, and the credibility of the Endorsers.
Marketing Channel Patterns And Marketing Costs Of Imported Buffalo Meat By Badan Urusan Logistik (Bulog) In Bandung City Andreas Recki Prasetyo; Kurnia Khafidhatur
International Journal of Management and Business Economics Vol. 2 No. 2 (2024): February
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v2i1.506

Abstract

This research was held at Badan Urusan Logistik (Bulog), PT. Yoga Mandiri Utama, retailers in the (Market) Ciroyom, Caringin, and Astana Anyar in January 2017 to February 2017. The aim of this research is to determine the pattern of the distribution channel and marketing costs of imported buffalo meat of Badan Urusan Logistik (Bulog) in Bandung City. The method of this research is case study. Analysis of data using analysis costs, margins, and profits. Based on the research, it is known that some distribution channel patterns are formed, channel one: Producer - Bulog - Consumers, channels two: Producer - Bulog - PT. Yoga Utama Mandiri - Consumer, channels three: Producer - Bulog - PT.Yoga Mandiri Utama - Wulandari's catering, channels four: Producer - Bulog - PT. Yoga Utama Mandiri - Supplier - Retailers - Consumer. Total costs incurred by each marketing channel patterns is channel one Rp10.670,00 per kilogram, channel two Rp2.840,00 per kilogram, channel three Rp3.740,00 per kilogram, and channel four Rp4.640,00 Rp per kilogram. The amount of profit earned by each of marketing pattern is channels one Rp330,00 per kilogram, channel two Rp Rp2.160,00 per kilogram, channel three Rp4.260,00 per kilogram, and channel four Rp6.360,00 per kilogram
Pengaruh Pendapatan, Pekerjaan, dan Pendidikan Terhadap Keputusan Masyarakat Melakukan Pinjaman Online Abdillah Arif Nasution; Haris Karyadi; Andreas Recki Prasetyo; Afni Yeni; Eva Yuniarti Utami
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 8 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i8.4620

Abstract

The development of technology from time to time is growing rapidly, one of which is in the financial sector. This development is marked by the emergence of financial technology in the era of modernization. Online loans are a form of financial technology service which is a money lending service to make it easier for people to borrow money without any hassle like in conventional banks. This study uses a quantitative research type. This study aims to determine the effect of income, employment, and education on people's decisions to make online loans. The population of this study is people who have used online loans. The results of this study found that income, employment and education influence people's decisions to make online loans.
Co-Authors Abdillah Arif Nasution Adhadian Akbar Afni Yeni Anindita Nirkin Maheswa Camelia Rizki Agrina Eva Yuniarti Utami Haris Karyadi Irsyad Kamal Joval Ifghaniyafi Farras Kurnia Khafidhatur Kurnia Khafidhatur Rafiah Loso Judijanto M. Chairul Ihsan Mochamad Chairul Ihsan Muhammad Aqshel Revinzky Muhammad Aqshel Revinzky Nizar Otje Herman Wibowo Rd. Rifqi Dwisanto Rean Mitasari Rizky Ramadhan Titis Sri Wulan Wa Ode Zusnita Muizu Yunizar Yunizar Za’imah Humairah