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All Journal Tsaqofah: Jurnal Penelitian Guru Indonesia Jurnal Pengabdian Bersama Masyarakat Indonesia
Rafico Rifki Febrian
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health

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Pembuatan Profil Media Sosial Usaha Mikro Kecil Menengah (UMKM) Fresh Milk di Desa Balunganyar Citra Oktavina Eka Lidyawati; Rafico Rifki Febrian; Safika Safika; Rahayu Mardikaningsih; Didit Darmawan; Mila Hariani; Arif Rachman Putra; Agung Satryo Wibowo
Jurnal Pengabdian Bersama Masyarakat Indonesia Vol. 3 No. 1 (2025): Januari
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jpbmi.v3i1.592

Abstract

The creation of social media profiles for Micro, Small, and Medium Enterprises (MSME) Fresh Milk in Balunganyar Village is an essential strategy for enhancing competitiveness and market reach in the digital era. This MSME relied solely on limited traditional promotion methods; however, by establishing a presence on platforms such as Instagram and Facebook, Fresh Milk has successfully expanded its consumer reach and increased sales. Social media also facilitates direct interaction with customers, thereby enhancing trust and consumer loyalty. Challenges such as limited knowledge of digital marketing strategies and intense competition still need to be addressed. The aim of this research is to improve the social media profile of the fresh milk MSME to attract consumer attention and boost sales. The method used is Asset-Based Community Development (ABCD), focusing on identifying the assets owned by the MSME and empowering the community through training. With guidance from students of UNSURI, the Fresh Milk business owners received training on effective social media management, including branding, content creation, and utilizing customer feedback for product development. In the long term, this program is expected not only to increase sales but also to strengthen brand awareness and inspire other MSME in Balunganyar Village to adopt digital technology in their marketing strategies. The results of the program indicate that social media is a highly effective tool for the development of MSMS today.
Pengaruh Pendidikan Karakter terhadap Prestasi Akademik Setingkat Menengah Pertama Rafico Rifki Febrian; Didit Darmawan
TSAQOFAH Vol 5 No 2 (2025): TSAQOFAH: Jurnal Penelitian Guru Indonesia
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/tsaqofah.v5i2.4916

Abstract

This study aims to explore the influence of character education on the academic achievement of junior high school students. Through literature analysis and empirical data from previous research, it was found that character education has a significant impact on improving academic performance. The effective implementation of character education is carried out through collaboration between parents and teachers, creating an environment that supports students' character development. A strong character, shaped by internal motivation and external support, influences students' attitudes and behavior in the learning process. The study results indicate that with well-managed character education, junior high school students become more engaged, enthusiastic, and productive in achieving their educational goals. Engaging teaching methods, emotional support, and recognition of students' efforts play a crucial role in creating a positive learning atmosphere. Thus, this study highlights the importance of character education in supporting academic achievement and the overall development of junior high school students, helping shape individuals who are not only academically intelligent but also possess strong moral values.
Co-Authors Agung Satryo Wibowo Arif Rachman Putra Citra Oktavina Eka Lidyawati Didit Darmawan Hariani, Mila Rahayu Mardikaningsih Safika S, Safika