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All Journal Jurnal Kajian dan Penelitian Umum Jurnal Pengabdian Bersama Masyarakat Indonesia
Citra Oktavina Eka Lidyawati
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Inovasi Bisnis Keripik Pisang: Membangun Ekonomi Desa dengan Ide Kreatif Citra Oktavina Eka Lidyawati; Febriarsitas Eka Sasmita; Rahayu Mardikaningsih; Fayola Issalillah; Nelud Darajaatul Aliyah; Rafadi Khan Khayru; Didit Darmawan
Jurnal Kajian dan Penelitian Umum Vol. 2 No. 3 (2024): Juni: Jurnal Kajian dan Penelitian Umum
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jkpu-nalanda.v2i3.1123

Abstract

The community economy in today's era can develop faster if balanced with innovative and creative ideas. Business is the activity of a person or group of people who create goods or services and exchange them for money for personal gain. The method used in the implementation of this community service is Asset Based Community Development (ABCD) with the banana chips business as an asset that can be developed. This community service aims to describe the idea of a business opportunity for making kripi (banana chips) to improve the community's economy in Becirongengor Village. The results obtained show that making kripi (banana chips) is able to become one of the innovative ideas to improve the economy of the community in Becirongengor Village and will continue to innovate in terms of taste and market expansion.
Pembuatan Profil Media Sosial Usaha Mikro Kecil Menengah (UMKM) Fresh Milk di Desa Balunganyar Citra Oktavina Eka Lidyawati; Rafico Rifki Febrian; Safika Safika; Rahayu Mardikaningsih; Didit Darmawan; Mila Hariani; Arif Rachman Putra; Agung Satryo Wibowo
Jurnal Pengabdian Bersama Masyarakat Indonesia Vol. 3 No. 1 (2025): Januari
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jpbmi.v3i1.592

Abstract

The creation of social media profiles for Micro, Small, and Medium Enterprises (MSME) Fresh Milk in Balunganyar Village is an essential strategy for enhancing competitiveness and market reach in the digital era. This MSME relied solely on limited traditional promotion methods; however, by establishing a presence on platforms such as Instagram and Facebook, Fresh Milk has successfully expanded its consumer reach and increased sales. Social media also facilitates direct interaction with customers, thereby enhancing trust and consumer loyalty. Challenges such as limited knowledge of digital marketing strategies and intense competition still need to be addressed. The aim of this research is to improve the social media profile of the fresh milk MSME to attract consumer attention and boost sales. The method used is Asset-Based Community Development (ABCD), focusing on identifying the assets owned by the MSME and empowering the community through training. With guidance from students of UNSURI, the Fresh Milk business owners received training on effective social media management, including branding, content creation, and utilizing customer feedback for product development. In the long term, this program is expected not only to increase sales but also to strengthen brand awareness and inspire other MSME in Balunganyar Village to adopt digital technology in their marketing strategies. The results of the program indicate that social media is a highly effective tool for the development of MSMS today.
Co-Authors Agung Satryo Wibowo Arif Rachman Putra Didit Darmawan Fayola Issalillah Febriarsitas Eka Sasmita Hariani, Mila Nelud Darajaatul Aliyah Rafadi Khan Khayru Rafico Rifki Febrian Rahayu Mardikaningsih Safika S, Safika