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All Journal Madani: Multidisciplinary Scientific Journal
Manurung, Febriani
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Strategi Membangun Budaya Organisasi yang Inovatif dalam Menghadapi Era Digital Manurung, Febriani; Hasibuan, Wildan Anshori; Ananda, Fauzi; Nisa, Mahmudan
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 1 (2025): February
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

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Abstract

This study aims to analyze effective strategies for building an innovative organizational culture to face challenges in the digital era. The research method used is a qualitative study with a case study approach in technology companies in Indonesia. Data were collected through in-depth interviews and company document analysis. The results show that the implementation of transformational leadership, technology-based human resource development, and the creation of a collaborative work environment are key strategies in fostering an innovative culture. These findings are expected to serve as a reference for companies in adapting to digital developments. 
Co-Authors Ananda, Fauzi Hasibuan, Wildan Anshori Nisa, Mahmudan