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All Journal Jurnal ASPIKOM Al-I´lam: Jurnal Komunikasi dan Penyiaran Islam Proceedings of The ICECRS
Nurliya Ni’matul Rohmah
Komunikasi Dan Penyiaran Islam, Fakultas Agama Islam, Universitas Muhammadiyah Mataram
Education Languange, Linguistic, Communication & Media Mathematics Social Sciences

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Journal : Jurnal ASPIKOM

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Interpretation of Media System Dependency Theory on Financial Technology Nurliya Ni'matul Rohmah; Endang Rahmawati
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 8, No 1 (2023): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v8i1.1186

Abstract

A study on the interpretation of people's dependency behavior on digital technology, one of which is in the financial sector in daily life by adapting the theory of Media Dependency System. This article discusses the application of the theory which consists of (1) an analysis of dependence on fintech based on the social system of womenprenuers in Lombok; and (2) interpretation of media system dependency theory on fintech. A total of 108 samples from the population of womenprenuers in Lombok to test its statistical hypotheses. The results revealed there is a positive correlation between the location of the respondents, the business they were in and the financial platform used simultaneously on their dependence on fintech ecosystem
Co-Authors ENDANG RAHMAWATI Fathurrijal, Fathurrijal Ishanan Ishanan Muhammad Zulkifli Nanoe Rolin Prasetyo Waldi Supriyatno Yusron Saudi