Garuda - Garba Rujukan Digital

Strategi Komunikasi Pemasaran Dalam Menarik Minat Konsumen Untuk Menggunakan Jasa Pembiayaan Multiguna Bess Finance Di Kota Baturaja Agustian, Herwandi; Purwitasari, Ira; Fathurrijal, Fathurrijal
Jurnal Publisitas Vol 7 No 2 (2021): April
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Sekolah Tinggi Ilmu Sosial dan Ilmu Politik (STISIPOL) Candradimuka Palembang

This study aims to determine marketing communication strategies in attracting customers to use Bess Finance multipurpose financing services. The research method used is descriptive qualitative. Data collection was carried out through observation, interviews, documentation and literature study. The in-depth interviews were conducted with 3 speakers who were internal parties of PT. Bess Finance which is directly related to the implementation of marketing communications at the service company and 2 customers who are domiciled in Palembang. Based on the analysis of the concept of the AIDA model, the results show that how the marketing process by introducing the services offered is able to influence customer interest in making decisions to trust and use Bess Finance multipurpose financing services.

Analisis Penerapan Prinsip Retorika di Panggung Debat Antar Calon Gubernur DKI Jakarta 2017 Fathurrijal Fathurrijal
Al-I'lam: Jurnal Komunikasi dan Penyiaran Islam Vol 3, No 1 (2019): September
Publisher : Universitas Muhammadiyah Mataram

Abstrak: Pemilihan kepala daerah yang dilaksanakan di semua daerah, baik provinsi dan kabupaten kota di Indonesia telah menjadi panggung politik yang mempertontonkan kualitas visi-misi calon kepala daerah, di dalamnya terdapat momentum menarik yang ditunggu-tunggu oleh masyarakat pemilih, momentum debat antar calon gubernur atau calon bupati/wali kota. Dalam momentum debat antar kandidat ini, kemampuan retoris kandidat sebagai peserta kontestasi demokrasi diuji dihadapan publik secara langsung dan disiarkan melalui televisi, radio, media sosial dan jejaring internet lainnya. Tulisan ini, memotret suasana kemampuan retoris para kontestan yang berkompetisi memperebutkan kursi gubernur dan kursi wakil gubernur DKI tahun 2017 lalu. Seperti apa penerapan perinsip-perinsip retorika selama debat antar kandidat berlangsung itulah yang dielaborasi dalam tulisan ini Abtsract: Regional head elections held in all regions, both provinces and regency cities in Indonesia have become a political stage that shows the quality of the vision and mission of regional head candidates, in which there is an interesting momentum eagerly awaited by the voting community, debating momentum between prospective governors or candidates regents / mayors. In the momentum of the debate between candidates, the candidate's rhetorical ability as a participant in democratic contestation is tested before the public directly and broadcast via television, radio, social media and other internet networks. This paper, photographing the atmosphere of the rhetorical ability of the contestants who competed for the governor's chair and the deputy governor's seat in 2017 last year. What is the application of the principles of rhetoric during debates between candidates that are elaborated in this paper.

Representasi Lombok dalam Elektronik Media pada Blog Muslifaaseani.com| Lombok Representation in Electronic Media on the Blog of Muslifaaseani.com Nurliya Ni'matul Rohmah; Ishanan Ishanan; Yusron Saudi; Fathurrijal Fathurrijal
Al-I'lam: Jurnal Komunikasi dan Penyiaran Islam Vol 4, No 2 (2021): Maret
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jail.v4i2.4310

Abstrak: Kajian ini bermaksud melihat bagaimana representasi Lombok dalam Elektronik Media pada Blog Muslifaaseani.com. Peneliti menggunakan metode kualitatif deskriptif dan pendekatan netnografi, yang mana digunakan untuk melakukan riset sosial yang muncul di era internet atau dapat juga dikatakan sebagai metode riset digital. Muslifaaseani.com mampu mempresentasikan Lombok dalam konten secara utuh baik secara pemaknaannya secara aktif dan kreatif sehingga Lombok tergambarkan sebagai destinasi wisata yang memenuhi syarat, karena memiliki tiga hal, yaitu something to see, something to do dan something to buy, serta penuturan dalam artikel yang mampu mempresentasikan alam, pemandangan, flora fauna, budaya masyarakat, museum, hasil karya di Nusa Tenggara Barat. Selain itu juga untuk mengetahui peran blogger Muslifaaseani.com sebagai kontributor, pengamat, promotor dan evaluator bagi Lombok, Nusa Tenggara Barat. Harapan dari penelitian ini, akan mampu mengangkat kembali Lombok sebagai list utama destinasi wisata setelah Pandemic Covid-19 ini mereda dan izin berwisata telah dibuka baik dari dalam negeri maupun luar negeri. Abstract: This study intends to see how the representation of Lombok in Electronic Media on the Muslifaaseani.com Blog. Researcher used the descriptive qualitative method with netnography approach, which is use to conduct social research that has emerged in the internet era, or it can also be said to be a digital research method. Muslifaaseani.com was able to present Lombok in its full content both actively and creatively so that Lombok described as a tourist destination that meets the requirements. Because it has three things, which are something to see, something to do and something to buy, as well as a narrative in articles that able to present nature, scenery, flora and fauna, community culture, museums, works in West Nusa Tenggara. In addition, it is also to know the role of blogger Muslifaaseani.com as a contributor, observer, promoter and evaluator for Lombok, West Nusa Tenggara. Hopely, that this research will be able to raise Lombok as the main list of tourist destinations after the Covid-19 Pandemic has subsided and travel permits have been opened both from within the country and abroad

Political Marketing Elit Lokal Dalam Pemilihan Umum Kepala Daerah di Nusa Tenggara Barat Fathurrijal Fathurrijal
Al-I'lam: Jurnal Komunikasi dan Penyiaran Islam Vol 2, No 1 (2018): September
Publisher : Universitas Muhammadiyah Mataram

Abstrak: Tulisan ini mengkaji penerapan komunikasi pemasaran politik (Political Marketing Communication) oleh Elit-elit Lokaldi beberapa momentum pemilihan umum kepala daerah di Nusa Tenggara Barat. Keberadaan elit lokal di NTB yang dulu hanya sebagai vote getter, kini telah menjelma menjadi tokoh politik yang siap berkompetisi dengan para politisi dalam merebut kepemimpinan formal di tingkat lokal. Kemampuan elit-elit lokal dalam menarasikan visi-misi politiknya tidak bisa dipandang sebelah mata oleh politisi-politisi murni yang selama ini menguasai struktural partai politik. Keterbukaan Demokrasi harus dijadikan sebagai media dan momentum untuk mendudukkan semua elemen masyarakat pemilih yang memiliki hak yang sama, sama-sama bisa diusulkan dan dipilih menjadi pemimpin-pemimpin birokrasi. Jalur politik adalah salah satu jalur yang memungkinkan elit lokal untuk bisa duduk mengisi pergantian kepemimpinan di level eksekutif dan legislatif. Provinsi NTB, sebagai salah satu daerah yang melaksanakan pemilihan umum kepala daerah sudah beberapa prioede kepemimpinan kini telah dipimpin oleh elit lokal yang berasal dari tokoh keagamaan, begitu juga di beberapa Kabupaten Kota, kaum birokrat sedikit demi sedikit mulai tergeser dari kursi kepemimpinan eksekutif.Kata Kunci: Komunikasi Pemasaran Politik, Elit Lokal, Politik, Demokrasi, Pilihan Kepala Daerah=================================================Abstract : This paper analyzed the application of political marketing communication by Local Elites in some of the momentum of Local Leader Elections in West Nusa Tenggara. The existence of local elites in NTB, which used to only be a getter vote, has now become a political figure who is ready to compete with politicians in seizing formal leadership at the local level. The ability of local elites to narrate their political vision and mission cannot be underestimated by pure politicians who have so far mastered the structure of political parties. Openness of Democracy must be used as a medium and momentum to seat all elements of the voting community who have the same rights, both can be proposed and elected as bureaucratic leaders. The political path is one of the pathways that allow local elites to sit in to fill leadership changes at the executive and legislative levels. NTB Province, as one of the regions that carried out Local Leader elections for several periods of leadership has now been led by local elites from religious figures, as well as in several districts, the Bureaucrats have gradually moved away from the executive leadership chair.Keywords: Political Marketing Communication, Local Elite, Politic, Democracy,Local Leader Elections

Penguatan Literasi Fikih Informasi Bagi Pengurus Organisasi Santri Di Pondok Pesantren Boarding School Muallimin Muhammadiyah Lombok Barat Fathurrijal Fathurrijal; Yusron Saudi
Jurnal Pengabdian Masyarakat Bangsa Vol. 1 No. 6 (2023): Agustus
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v1i6.250

Kegiatan pengabdian ini dilakukan untuk mencegah terjadinya kekerasan di Pondok Pesantren. Fenomena kekerasan yang terjadi di sebagian Pondok Pesantren, harus diantisipasi oleh Pengelola Pondok Pesantren Muhammadiyah yang berjumlah sekitar 440 pondok pesantren, agar jauh dari kekerasan (fisik dan verbal). Salah Satu Pondok Pesantren Muhammadiyah yang menjadi tempat kegiatan pengabdian masyarakat terkait literasi fikih informasi ini adalah Boarding School Muallimin Muhammadiyah Lombok Barat. Heterogenitas santri yang terdiri dari berbagai suku, dan adat istiadat menjadi keunikan Boarding School Muallim Muhammadiyah Lombok Barat, namun heterogenitas tersebut dapat menjadi petaka munculnya kekerasan di lingkungan Boarding School Muallimin Muhammadiyah Lombok Barat. Diperlukan kegiatan literasi Fikih Informasi bagi struktural pengurus organisasi santri yang diharapkan dapat memberikan edukasi terkait bagaimana penanganan pelanggaran atau indisipliner santri berbasis fikih informasi. Tujuan dari kegiatan pengabdian kepada masyarakat (PKM) ini adalah untuk menumbuhkan kesadaran informasi pengurus organisasi santri Boarding School Muallimin Muhammadiyah. Metode yang digunakan dalam kegiatan ini adalah gabungan metode dialog, ceramah, pemaparan materi di ruang kelas. Hasil kegiatan ini— sesuai surat pernyataan mitra—telah memberikan pemahaman kepada peserta tentang berbagai konsep mengenai penguatan literasi fikih informasi. Dengan demikian, kegiatan literasi fikih informasi ini sangat bermanfaat untuk pengurus organisasi santri di BSMM Lombok Barat, kegiatan ini dapat dijadikan sebagai bahan pembekalan santri senior kepada santri yunior, agar tidak terjadi kekerasan di lingkungan pesantren yang disebabkan oleh Bullying, Ghibah, Namimah dan lain-lain

Peningkatan Kompetensi Komunikasi Pengawas Kelurahan/Desa Dan Pengawas TPS Pada Pemilu 2024 Di Kecamatan Suela Lombok Timur Fathurrijal, Fathurrijal
Jurnal Pengabdian Masyarakat Bangsa Vol. 2 No. 5 (2024): Juli
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v2i5.997

Kegiatan pengabdian ini dilaksanakan bekerjasama dengan Panitia Pengawas Pemilu Kecamatan (Panwascam) Suela Kabupaten Lombok Timur. Kegiatan pengabdian ini bertujuan untuk meningkatkan kapasitas kemampuan komunikasi tenaga pengawas pemilu di tingkat desa dan tempat pemungutan suara. Kegiatan pengabdian ini untuk Pengawas Kelurahan/Desa (PKD) dan Pengawas Tempat Pemungutan Suara (PTPS) di Kecamatan Suela. Untuk PKD diberikan tiga kemampuan teknis kepemiluan. Pertama, Kemampuan Teknis Fasilitasi dan Pembinaan Kapasitas Pengawas Kelurahan/Desa. Kedua, Kemampuan Teknis Pengawasan Masa Kampanye. Dan ketiga Kemampuan Teknis Fasilitasi Dan Pembinaan Kapasitas PKD dalam Pengawasan Pungut Hitung. Sedangkan untuk Pengawas Tempat Pemungutan Suara (PTPS), kegiatan pengabdian ini memberikan penyuluhan tentang kemampuan teknis yang berkaitan dengan, Pertama kemampuan Teknis PTPS Tentang Pengawasan Pemungutan Dan Penghitungan Suara. Kedua, Kemampuan Teknis PTPS Tentang Evaluasi Pemungutan Dan Penghitungan Suara Pada Pemilihan Umum 2024.

Social Media Ethics Perspective Fiqh Muhammadiyah Information (Instagram Content Analysis of Islamic Broadcasting Communication Program Students at Muhammadiyah University of Mataram) Hasrullah, Hasrullah; Fathurrijal, Fathurrijal; Ishanan, Ishanan
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 9, No 1 (2025): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (Januari)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v9i1.8160

This research is focused on social media ethics of students of the Islamic Communication and Broadcasting Study Program, Faculty of Islamic Religion (KPI FAI Study Program), University of Muhammadiyah Mataram as Instagram users. This study aims to find out how social media ethics and the application of Muhammadiyah Information Fiqh on the content of the Instagram account of KPI study program students. This research uses a descriptive qualitative method, data collection is obtained through observation, interviews, documentation. The research found that the content in the form of photos, videos and text narratives on the Instagram account of the Islamic Communication and Broadcasting Student FAI University of Muhammadiyah Mataram did not violate the code of ethics contained in the Muhammadiyah Information Fiqh. The values and norms contained in the Muhammadiyah information Fiqh have been applied in social media by all 20 KPI FAI students who use Instagram.

FRAMING ANALYSIS OF QUR’ANIC RECITATION IN THE MIDST OF INTERFAITH DIALOGUE: Perspectives of Broadcasting Law and Contemporary Islamic Law Asmara, Devi Sastika Wiramaya; Fathurrijal, Fathurrijal; Sukarta, Sukarta; Nasir, Badlihisham Bin Mohd
SANGKéP: Jurnal Kajian Sosial Keagamaan Vol. 8 No. 1 (2025): Religious Moderation, Cultural Traditions, and Digital Transformation in Contem
Publisher : Prodi Sosiologi Agama dan Asosiasi Sosiologi Agama Indonesia (ASAGI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/sangkep.v8i1.11776

Media framing will consciously or unconsciously select information and accentuate certain aspects to shape public perception of an event. This research aims to analyze the framing of the recitation of the Qur'an in the context of interfaith dialogue, particularly on the occasion of Pope Francis' visit to the Istiqlal Mosque. Through a descriptive qualitative approach, this research examines in depth how the media, in this case Kompas TV, presented the event. The analysis is focused on the perspective of broadcasting law and contemporary Islamic law. The results show that the practice of reciting the Qur'an in the context of interfaith dialogue has great potential in promoting the values of tolerance and pluralism. However, there are different views among scholars regarding the limits of this practice. Legally, although there is no specific regulation, the general principles in the Broadcasting Law provide room for the practice. Meanwhile, from the perspective of Islamic law, there are differences of opinion among scholars regarding the permissibility of this practice. Qur'anic recitation in the context of interfaith dialogue can be an effective means of building better understanding between religious communities. However, it is important to maintain a balance between the spirit of inclusiveness and the prevailing religious principles. This study will identify the common ground and differences in the perspectives of the two legal systems, as well as their implications for the practice of broadcasting Qur'anic recitations in public spaces.

ANALYSIS OF QURANIC RECITATION IN INTERFAITH DIALOGUE: Broadcasting and Islamic Law Perspectives Asmara, Devi Sastika Wiramaya; Fathurrijal, Fathurrijal; Sukarta, Sukarta; Nasir, Badlihisham Bin Mohd
SANGKéP: Jurnal Kajian Sosial Keagamaan Vol. 8 No. 1 (2025): Tolerance and Cultural Dynamics in Indonesia
Publisher : UIN Mataram dan Asosiasi Sosiologi Agama Indonesia (ASAGI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/sangkep.v8i1.11776

Media framing will consciously or unconsciously select information and accentuate certain aspects to shape public perception of an event. This research aims to analyze the framing of the recitation of the Qur'an in the context of interfaith dialogue, particularly on the occasion of Pope Francis' visit to the Istiqlal Mosque. Through a descriptive qualitative approach, this research examines in depth how the media, in this case Kompas TV, presented the event. The analysis is focused on the perspective of broadcasting law and contemporary Islamic law. The results show that the practice of reciting the Qur'an in the context of interfaith dialogue has great potential in promoting the values of tolerance and pluralism. However, there are different views among scholars regarding the limits of this practice. Legally, although there is no specific regulation, the general principles in the Broadcasting Law provide room for the practice. Meanwhile, from the perspective of Islamic law, there are differences of opinion among scholars regarding the permissibility of this practice. Qur'anic recitation in the context of interfaith dialogue can be an effective means of building better understanding between religious communities. However, it is important to maintain a balance between the spirit of inclusiveness and the prevailing religious principles. This study will identify the common ground and differences in the perspectives of the two legal systems, as well as their implications for the practice of broadcasting Qur'anic recitations in public spaces.

BROADCAST MONITORING AND COMMUNITY INVOLVEMENT IN KPID NTB PROGRAM IN WEST LOMBOK Saudi, Yusron; Rahmawati, Endang; Fathurrijal; Nasr, Badlihisham Bin Mohd
KOMUNIKE: Jurnal Komunikasi Penyiaran Islam Vol. 16 No. 2 (2024): Communication and Digital Religion
Publisher : Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jurkom.v16i2.11303

Monitoring of broadcasting content by various parties includes public awareness and participation to create a positive broadcasting atmosphere in Indonesia. This research uses a qualitative method that focuses on the Environmental Care Program by KPID NTB in Banyumulek Village, West Lombok. The results showed that KPID NTB succeeded in building public awareness and participation in monitoring broadcast content through media literacy activities in the Desa Peduli Penyiaran program. This is reflected in two indicators, namely the creation of effective communication between the community and various parties and the increasing number of complaint desks that enter KPID NTB.

Title

Found 18 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 18 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 18 Documents
Search