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Perilaku Sosial Remaja dan Tayangan Televisi (Analisis Teori Kultivasi) Nurliya Ni'matul Rohmah
Al-I'lam: Jurnal Komunikasi dan Penyiaran Islam Vol 3, No 2 (2020): Maret
Publisher : Universitas Muhammadiyah Mataram

Abstrak: Penelitian ini bertujuan untuk menjabarkan perilaku sosial remaja dan tayangan televisi yang dianalisis menggunakan teori kultivasi. Deskripsi tersebut terkait dengan pengaruh tayangan televisi terhadap perilaku sosial remaja khususnya di dusun Lendang Berora Desa Sigar Penjalin Kecamatan Tanjung Kabupaten Lombok Utara.Penelitian ini merupakan jenis penelitian kuantitatif dengan pendekatan statistik, sedangkan rancangan penelitiannya adalah penelitian korelasi. Populasi dalam penelitian ini adalah remaja di dusun Lendang Berora Desa Sigar Penjalin Kecamatan Tanjung Kabupaten Lombok Utara, dengan menggunakan teknik sampling klaster. Metode pengumpulan data yang digunakan berupa kuisioner, observasi, dokumentasi. Teknik analisis data menggunakan pengukuran statistik deskriptif, analisis korelasi, analisis regresi linear sederhana dan uji hipotesis. Adapun teknik pengolahan data dengan tahap penomeran kuesioner, editing dan tabulasi.Hasil penelitian berdasarkan analisa dan uji statistik menunjukkan bahwa bahwa tayangan televisi memang mempengaruhi perilaku sosial remaja, nilai 0,796 pada variabel tayangan televisi (X) bernilai positif sehingga dapat dikatakan semakin tinggi tayangan televisi (X), maka semakin berpengaruh pula terhadap perilaku sosial remaja. 54,8% perilaku remaja dipengaruhi oleh tayangan televisi, sedangkan sisanya 45,2% perilaku remaja dipengaruhi oleh variabel yang tidak diteliti dalam penelitian ini Abstract:This study aims to describe the social behavior of tennager and television shows analyzed using by cultivation theory. The description is related to the effect of television shows on tennager’s social behavior, especially in the sub-village of Lendang Berora, Sigar Penjalin Village, Tanjung District, North Lombok Regency. This research is a quantitative research with a statistical approach, while the research design is correlation research. The population in this study was tennagers in the Lendang Berora sub-village, Sigar Penjalin Village, Tanjung District, North Lombok Regency, using cluster sampling techniques. Data collection methods used in the form of questionnaires, observations, and documentation. Data analysis techniques used descriptive statistical measurements, correlation analysis, simple linear regression analysis and hypothesis testing. The data processing techniques with the questionnaire numbering stage, editing and tabulation.The results of the study based on analysis and statistical tests show that television shows do influence tennager’s social behavior, a value of 0.796 on the television show variable (X) is positive so it can be said that the higher the television show (X), the more influence on social behavior of tennagers. 54.8% of tennager’s behavior is influenced by television shows, while the remaining 45.2% of tennager’s behavior is influenced by variables not examined in this study

Peningkatan Peran Pendakwah Perempuan di Masyarakat di Desa Sananwetan Kecamatan Sananwetan Kota Blitar Analisis Teori Kelompok Bungkam (Muted Group Theory) dan Teori Feminisme Nurliya Ni’matul Rohmah
Al-I'lam: Jurnal Komunikasi dan Penyiaran Islam Vol 1, No 2 (2018): Maret
Publisher : Universitas Muhammadiyah Mataram

Abstrak: Fokus penelitian ini adalah bagaimana nilai seorang pendakwah perempuan dalam dakwah Islam serta peran pendakwah perempuan dalam peningkatan dakwah Islam di desa Sananwetan kecamatan Sananwetan kota Blitar? Untuk mengidentifikasi permasalahan tersebut secara mendalam dan menyeluruh, peneliti menggunakan paradigma penelitian fenomenologi. Adapun pendekatan yang digunakan adalah pendekatan kualitatif, karena penelitian ini berusaha menangkap dan memahami realitas sosial ataupun fenomena yang ada. Selain itu tujuan penulis dalam penelitian ini adalah ingin mengetahui nilai seorang pendakwah perempuan serta perannya dalam peningkatan dakwah Islam di desa Sananwetan yang dianalisis menurut teori kelompok bungkam dan feminisme. Data dalam penelitian ini diperoleh melalui 3 cara, yakni dengan metode wawancara, observasi dan studi dokumentasi serta didukung dengan menggunakan teknik sosiometri. Syari’at Islam memberikan kewajiban yang sama kepada laki-laki dan perempuan untuk menjalankan dakwah. Meskipun dalam stratafikasi tanggung jawab berbeda. Perjuangan pendakwah perempuan di desa Sananwetan untuk meningkatkan perannya dalam dakwah agar seimbang dengan para pendakwah laki-laki di masyarakat desa Sananwetan, pada awalnya kurang dapat diterima oleh masyarakat desa Sananwetan itu sendiri. Mereka terbungkam secara psikologis oleh suami dalam batasan waktu dan wilayah dakwah, serta budaya masyarakat yang kurang berkenan dengan adanya seorang pendakwah perempuan. Pada akhirnya, dalam penelitian ini ditemukan bahwa setelah adanya gerakan feminisme pendakwah perempuan yang dikembangkan oleh Ibu Salamah dalam kegiatan khataman al-Qur’an dan peduli kasihnya serta Ibu Utami dalam kegiatan arisan qurbannya, menjadikan nilai mereka sebagai seorang pendakwah perempuan terangkat di mata masyarakat. Sehingga peranan mereka dalam dakwah sudah dianggap setara sebagai pendamping ataupun mitra bagi pendakwah laki-laki dan kaum laki-laki lainnya tidak hanya dalam dakwah, namun juga pada ranah yang lain. Penelitian ini belumlah sempurna, untuk itu peneliti membutuhkan saran-saran mendukung sebagai rekomendasi penelitian ke depan. Abstract : Focus of this research is how the value of a women preachers in Islamic da'wah and the role of women preachers in increasing Islamic da'wah in Sananwetan village, Sananwetan sub-district, Blitar city? To identify the problems deeply and thoroughly, the researcher uses a phenomenological paradigm research. Approached used is a qualitative approach, because this research seeks to capture and understand the social reality or existing phenomena. In addition, the author's purpose in this research is to know the value of a women preacher and her role in increasing Islamic da'wah in the village of Sananwetan analyzed according to the theory of silence group and feminism. The data in this research is obtained through 3 ways ie by interview method, observation and documentation study and supported by using sociometric technique. Islamic Shari'ah gives the same obligation to men and women to carry out da'wah. Even though the stratafication of responsibilities is different. The struggle of women preachers in Sananwetan village to increase their role in da'wah to be balanced with male preachers in Sananwetan village community was initially less acceptable to the people of Sananwetan village itself. They are psychologically silenced by husbands within the timeframe and dakwah area, as well as the culture of the people who are less pleased with the presence of women preachers. In the end, in this research found that after the movement of feminism of women preachers developed by Mrs. Salamah in activity of khataman al-Qur'an with her caring and love and Mrs. Utami in arisan qurban activity, made their value as a woman preacher lifted in society eye. So, their role in da'wah is considered equal as a companion or partner for the preacher of men and not only in da'wah, but also in other realms. This research is not perfect yet, for that researchers need supportive suggestions as research recommendations in the future.

Media Sosial Sebagai Media Alternatif Manfaat dan Pemuas Kebutuhan Informasi Masa Pandemik Global Covid 19 (Kajian Analisis Teori Uses And Gratification) Nurliya Ni'matul Rohmah
Al-I'lam: Jurnal Komunikasi dan Penyiaran Islam Vol 4, No 1 (2020): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jail.v4i1.2957

Abstrak:Penelitian ini mengungkap media sosial sebagai media alternatif manfaat dan pemuas kebutuhan informasi di masa pandemik global Covid 19 menggunakan Analisis Teori Uses and Gratification. Ada dua permasalahan dalam penelitian ini yaitu apa sajakah peran penting manfaat dari media sosial yang diberikan di masa pandemic Covid-29 dianalisis menggunakan Teori Uses and Gratification dan bagaimana media sosial dapat menjadi pemuas kebutuhan pilihan masyarakat dalam proses komunikasi massa dianalisis menggunakan Teori Uses and Gratification. Untuk menjawab pertanyaan tersebut peneliti menggunakan metode penelitian kuantitatif dengan pendekatan analisis teori Uses and Gratification. Dari 50 orang sample acak di instagram menunjukkan hasil bahwa 80% orang menyetujui bahwa media sosial bermanfaat sebagai sosial informasi, 93% orang menyetujui media sosial sebagai media informasi Covid 19, 83% orang menyetujui bahwa informasi di media sosial dapat membantu sesama, 80% orang menyetujui bahwa media sosial mampu memuaskan sebagai pelarian dari rutinitas dan masalah pribadi di masa Covid-19, 85% menyetujui media sosial dapat memuaskan dalam pencarian informasi Covid-19 dan 92% menyetujui bahwa informasi di media sosial memuaskan untuk melakukan sesuatu. Abstract:This study reveals that social media as an alternative media of the uses and satisfaction of information needs in the global pandemic Covid-19, based on analysis of Uses and Gratification Theory. There are two problems in this research which are what are the important roles of the benefits of social media given during the pandemic Covid-19 analyzed using by Uses and Gratification Theory and how social media can be a satisfying choice of people’s needs in the process of mass communication analyzed using by Uses and Gratification Theory. To answer those questions researchers used quantitative research methods with the analysis approach to the theory of Uses and Gratification. From 50 people random sample in Instagram showed the result that 80% of people agreed that social media was useful as social information, 93% of people agreed to social media as information media Covid-19, 83% of people agreed that information on social media could help others, 80% of people agreed that social media was able to satisfy as an escape from routine and personal problems during the Covid-19 period, 85% agreed that social media could be satisfying in information seeking Covid 19 and 92% agreed that information on social media was satisfying to do something.

Deskriptif Efektifitas Pemasaran Online Melalui Analisis Insight Akun Instagram @Instalombok_ Nurliya N.Rohmah; Waldi Supriyatno
Al-I'lam: Jurnal Komunikasi dan Penyiaran Islam Vol 5, No 1 (2021): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jail.v5i1.7052

Abstrak: Penelitian ini mengungkap Insight akun Instagram @instalombok_ yang dianalisis secara deskriptif untuk mengetahui interaksi dan engagement followers sehingga mempengaruhi bentuk komunikasi pemasaran secara online. Ada dua permasalahan dalam penelitian ini yaitu Bagaimana analisis deskriptif insight dalam Instagram @instalombok_ sebagai acuan komunikasi pemasaran online serta bagaimana pemanfaatan media sosial Instagram digunakan sebagai media komunikasi pemasaran online yang dilakukan oleh @instalombok_. Untuk menjawab pertanyaan tersebut, peneliti menggunakan metode penelitian kualitatif dengan pendekatan analisis Deskriptif. Hasil penelitian menunjukkan media sosial mampu dimanfaatkan oleh @instalombok_ sebagai media pemasaran online yang menghasilkan lebih dari 10 juta per bulan sebagai jasa endorsement. Berdasarkan hasil analisis deskriptif insight @instalombok_ didapatkan hasil bahwa followers @instalombok_ yang berjumlah 86,6ribu (per Juli 2021) memiliki impressions sebanyak 595.156 akun pada feed, dengan profile visit 7.218 per minggu, yang mana dari 89,2ribu tersebut 33% nya merupakan warga Mataram dengan usia kisaran 18-24 tahun sebanyak 49,3% dan 25-34% sebanyak 33,4%. User persona inilah yang mempengaruhi kefektifan komunikasi pemasaran secara online pada akun @instalombok_ ini.. Abstract: This study reveals the Instagram account @instalombok_ insights which were analyzed descriptively to determine the interaction and engagement of followers so that it affects how online marketing communication forms. There are two problems in this research, namely how the descriptive analysis of insight in Instagram @instalombok_ as a reference for online marketing communications and how the use of Instagram social media is used as an online marketing communication medium carried out by @instalombok_. To answer this question, the researcher used a qualitative research method with a descriptive analysis approach. The results of the study show that social media can be used by @instalombok_ as an online marketing medium that generates more than 10 million per month as endorsement services. Based on the results of the descriptive analysis of insight @instalombok_, it was found that @instalombok_'s 86.6 thousand followers (as of July 2021) had 595,156 impressions on feed accounts, with 7,218 profile visits per week, of which 33% of the 89.2 thousand were citizens in Mataram with the age range of 18- 24 years as many as 49.3% and 25-34% as many as 33.4%. This user

Urgensi Pendidikan Karakter Dalam Membentuk Da’i Berkepribadian Positif Pada Mahasiswa Komunikasi Penyiaran Islam Univeritas Muhammadiyah Mataram (Eksperimental Studi) Nurliya Nimatul Rohmah; Endang Rahmawati
Al-I'lam: Jurnal Komunikasi dan Penyiaran Islam Vol 2, No 2 (2019): Maret
Publisher : Universitas Muhammadiyah Mataram

Abstrak:Ada dua persoalan yang dikaji dalam penelitian ini yaitu : Apakah urgensi pendidikan karakter bagi mahasiswa Komunikasi Penyiaran Islam Universitas Muhammadiyah Mataram? Bagaimanakah bentuk kegiatan-kegiatan eksperimental studi pendidikan karakter dalam membentuk da’i berkepribadian positif mahasiswa KPI Universitas Muhammadiyah Mataram? Untuk menjawab persoalan tersebut peneliti menggunakan metode kualitatif dengan menggunakan pendekatan eksperimental studi. Peneliti menggunakan pendekatan ini untuk dapat menelaah urgensi pendidikan karakter bagi mahasiswa dalam membentuk da’i berkepribadian positif dalam mendukung visi KKN KPI UMMat Abstract:There are two issues examined in this study, which are: What is the urgency of character education for students of Islamic Broadcasting Communication University of Muhammadiyah Mataram University? What is the form of the experimental activities of character education studies in shaping the positive personality preach of KPI students at the Muhammadiyah University of Mataram? To answer these problem researchers used a qualitative method using an experimental study approach. Researchers use this approach to be able to examine the urgency of character education for students in forming positive personality preachers in supporting the vision of KKN KPI UMMat

Representasi Lombok dalam Elektronik Media pada Blog Muslifaaseani.com| Lombok Representation in Electronic Media on the Blog of Muslifaaseani.com Nurliya Ni'matul Rohmah; Ishanan Ishanan; Yusron Saudi; Fathurrijal Fathurrijal
Al-I'lam: Jurnal Komunikasi dan Penyiaran Islam Vol 4, No 2 (2021): Maret
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jail.v4i2.4310

Abstrak: Kajian ini bermaksud melihat bagaimana representasi Lombok dalam Elektronik Media pada Blog Muslifaaseani.com. Peneliti menggunakan metode kualitatif deskriptif dan pendekatan netnografi, yang mana digunakan untuk melakukan riset sosial yang muncul di era internet atau dapat juga dikatakan sebagai metode riset digital. Muslifaaseani.com mampu mempresentasikan Lombok dalam konten secara utuh baik secara pemaknaannya secara aktif dan kreatif sehingga Lombok tergambarkan sebagai destinasi wisata yang memenuhi syarat, karena memiliki tiga hal, yaitu something to see, something to do dan something to buy, serta penuturan dalam artikel yang mampu mempresentasikan alam, pemandangan, flora fauna, budaya masyarakat, museum, hasil karya di Nusa Tenggara Barat. Selain itu juga untuk mengetahui peran blogger Muslifaaseani.com sebagai kontributor, pengamat, promotor dan evaluator bagi Lombok, Nusa Tenggara Barat. Harapan dari penelitian ini, akan mampu mengangkat kembali Lombok sebagai list utama destinasi wisata setelah Pandemic Covid-19 ini mereda dan izin berwisata telah dibuka baik dari dalam negeri maupun luar negeri. Abstract: This study intends to see how the representation of Lombok in Electronic Media on the Muslifaaseani.com Blog. Researcher used the descriptive qualitative method with netnography approach, which is use to conduct social research that has emerged in the internet era, or it can also be said to be a digital research method. Muslifaaseani.com was able to present Lombok in its full content both actively and creatively so that Lombok described as a tourist destination that meets the requirements. Because it has three things, which are something to see, something to do and something to buy, as well as a narrative in articles that able to present nature, scenery, flora and fauna, community culture, museums, works in West Nusa Tenggara. In addition, it is also to know the role of blogger Muslifaaseani.com as a contributor, observer, promoter and evaluator for Lombok, West Nusa Tenggara. Hopely, that this research will be able to raise Lombok as the main list of tourist destinations after the Covid-19 Pandemic has subsided and travel permits have been opened both from within the country and abroad

Efektifitas Digititalisasi Marketing Para Pelaku Usaha Mikro Kecil dan Menengah (UMKM) di Lombok (Analisis Media Equation Theory) Nurliya Nimatul Rohmah
Al-I'lam: Jurnal Komunikasi dan Penyiaran Islam Vol 3, No 1 (2019): September
Publisher : Universitas Muhammadiyah Mataram

Abstrak:Ada dua permasalahan dalam penelitian ini yaitu seberapa besar interaksi para pelaku usaha kecil dan menengah (UMKM) di Lombok terhadap media pada kegiatan digitalisasi marketing menurut analisis Media Equation Theory dan seberapa efektifkah digitalisasi marketing para pelaku usaha kecil dan menengah (UMKM) di Lombok dalam pendekatan analisis Media Equation Theory. Untuk menjawab pertanyaan tersebut, peneliti menggunakan metode kualitatif dengan pendekatan analisis media equation theory untuk dapat menelaah interaksi para pelaku usaha kecil dan menengah (UMKM) di Lombok terhadap media pada kegiatan digitalisasi marketing menurut analisis Media Equation Theory dan mengetahui prosentase keefektifan digitalisasi marketing para pelaku usaha kecil dan menengah (UMKM) di Lombok dalam pendekatan analisis Media Equation Theory, peneliti menggunakan subjek penelitian para UMKM Lombok yang mengikuti kelas Gapura Digital dan Womenwill di Lombok pada tanggal 24 Agustus 2019 untuk didapatkan hasil prosentase pada indikator yang telah ditentukan dengan memberikan link questioner yang dijawab secara online, sehingga hasil penelitian dapat langsung diketahui secara akurat. Abstract:There are two problems in this research, Which are how big is the interaction of small and medium enterprises (UMKM) in Lombok using the media in marketing digitalization activities according to the Media Equation Theory analysis and how effective is the marketing digitalization of small and medium entrepreneurs (UMKM) in Lombok in the approach Media Equation Theory analysis. To answer this question, researcher used a qualitative method with a media equation theory analysis approach to be able to examine the interaction of small and medium-sized businesses (UMKM) in Lombok to the media on marketing digitalization activities according to the Media Equation Theory analysis and find out the percentage of the effectiveness of marketing digitalization of small business and medium enterprises (UMKM) in Lombok in the Media approach Equation Theory analysis, researcher used research subjects of the UMKM of Lombok whose took the Gapura Digital and Womenwill classes in Lombok on August 24, 2019 to obtain the percentage results on the indicators that have been determined by providing a questioner link answered online, so that research results can be immediately known accurately

Effectiveness of Interpersonal Communication Interaction of Parents to Children in Early Education Planting About Islam in Prapatan Hamlet, Tanak Beak Village, Central Lombok Nurliya Ni’matul Rohmah
Proceedings of The ICECRS Vol 7 (2020): Conference of Islamic Educational Payment Management in Industrial Revolution 4.0
Publisher : International Consortium of Education and Culture Research Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/icecrs2020360

This study aims to describe the Effectiveness of Interpersonal Communication Interaction of Parents and Children in Early Education about Islam in Prampuan Hamlet, Tanak Beak Village, Central Lombok. The description is related to parental communication patterns as Madrasatul Ula in the form of interpersonal communication, so that the messages about Islam to children are effectively conveyed. This research is a type of qualitative research with a descriptive approach. The subjects in this study were parental communication patterns and children's behavior as research objects. Data collection methods used which are observation, interviews and documentation. Data analysis techniques using the interactive model of Miles and Huberman include data collection, data reduction, data presentation and verification or drawing conclusions. As for data validation or checking the validity of the data, researchers use source triangulation. The results showed that the Interpersonal Communication Interaction of Parents and Children in Early Education about Islam in Prampuan Hamlet, Tanak Beak Village, Central Lombok was improved effective. This pattern of communication is applied by parents in giving Islamic teachings to children. So that the behavior of children in this Village looks noble and diligent in worship, the factors achieved and the delivery of interpersonal communication of parents to this child are also influenced by the environment and associates.

Harmony of Inter-Religious Communication in the History of Perangtopat Ritual Suhadah Suhadah; Nurliya Ni'matul Rohmah
Al-I'lam: Jurnal Komunikasi dan Penyiaran Islam Vol 6, No 2 (2023): Maret 2023
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jail.v6i2.14255

This study relates the history of perangtopat (the rice cake war) which is a cultural ritual of the Muslims and Hindus in Lombok Island, Indonesia. Through a literature study, in depth interviews and observation this research has revealed that the history of the perangtopat ritual cannot be seperated from the life story of DatuMilir, an Islamic Leader who was an Islamic Missionary and who is credited with the emergence of a spring which is now known as Kemaliq. The perangtopat ritual which is centered at Kemaliq began as an expression of pleasure by the people of Lingsar Village at the emergence of the spring. They showed their pleasure by throwing food at each other. The ritual is still maintained until now even though it has undergone slight modifications; such as the change of sacrificial animal from a cow to a water buffalo at the request of King Karangasem (Hindu) who ruled Lombok until 1759. In this modern era the perangtopat ritual has experienced further modification to include artistic and entertainment aspects. These changes that have been incorporated reflect a sense of tolerance by the Muslims in Lingsar District, West Lombok Regency, Indonesia.

Strategi Pemanfaatan Media Sosial Sebagai Media Dakwah (Studi Kasus di Yayasan Baitul Maal PLN Melalui Akun Instagram @ybmpln) Nanoe Rolin Prasetyo; Muhammad Zulkifli; Nurliya Ni'matul Rohmah
Al-I'lam: Jurnal Komunikasi dan Penyiaran Islam Vol 7, No 1 (2023): September 2023
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jail.v7i1.19361

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