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All Journal Jurnal Administrasi Bisnis Panrita Inovasi: Jurnal Pengabdian Kepada Masyarakat
Nuryamin, Muh
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Physics Public Health Social Sciences

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Thrift Business Marketing Mix Strategy (Study at NS Thrift Store) in Pinrang District Aslinda, Nur; Nuryamin, Muh; Jamaluddin, Jamaluddin; Khaeruddin, Faizah; Muis, Nurhasni
Jurnal Administrasi Bisnis Vol 4, No 1(2025) January
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v4i1.69960

Abstract

Thrift Business Marketing Mix Strategy (Study on NS Thrift Store) in Pinrang Regency. Thesis for the Study Program of Business Administration, Department of Administrative Sciences, Faculty of Social Sciences and Law, Makassar State University. Supervised by Muh. Nur Yamin and Jamaluddin. This study aims to determine and analyze the right marketing mix strategy (Case Study NS Thrift Store) in Pinrang District. The research method used is a qualitative descriptive research approach using data collection methods through observation, interviews and documentation of research objects, which are then analyzed using SWOT analysis. Based on the results of the study, it shows that the strategy implemented by NS Thrift Store is in accordance with the SWOT analysis which is in quadrant I, namely an aggressive strategy with the implementation of a strategy (growth oriented strategy) which is a very favorable situation with the implementation of marketing mix policies. because it is in the area of strength and opportunity. Aggressive must be done as much as possible, in order to be able to increase growth and achieve maximum progress and the need to keep abreast of technological developments so that they can compete in the midst of the times. Keywords : Marketing Mix, Thrift
PENGUATAN KELEMBAGAAN POKDARWIS MELALUI PENCIPTAAN IDENTITAS DAN KAPABILITAS DESA WISATA ERELEMBANG KECAMATAN TOMBOLO PAO KABUPATEN GOWA Nuryamin, Muh; Sakawati, Herlina; Sulmiah, Sulmiah; Aina, Asri Nur; Saleh, Sirajuddin
Panrita Inovasi: Jurnal Pengabdian Kepada Masyarakat Vol 4, No 1 June 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56680/pijpm.v4i1.73377

Abstract

Penguatan kelembagaan Kelompok Sadar Wisata (Pokdarwis) menjadi kunci dalam mengembangkan Desa Wisata Erelembang, Kecamatan Tombolo Pao, Kabupaten Gowa. Pengabdian masyarakat ini bertujuan membentuk identitas dan meningkatkan kapabilitas Pokdarwis guna mendukung pengelolaan wisata berkelanjutan. Metode yang digunakan meliputi sosialisasi, pelatihan, dan pendampingan dalam pembentukan struktur organisasi serta identifikasi potensi wisata berbasis agro-ekowisata. Hasil pengabdian menunjukkan terbentuknya Pokdarwis yang terorganisir, peningkatan pengetahuan masyarakat sebesar 20% berdasarkan pre-test dan post-test, serta kesadaran kolektif dalam menjaga kelestarian lingkungan dan budaya. Kendala utama meliputi infrastruktur dan promosi digital yang masih terbatas. Hasil ini penting sebagai langkah strategis dalam memperkuat peran masyarakat dan mewujudkan desa wisata yang berkelanjutan
Co-Authors Aina, Asri Nur Aslinda, Nur Jamaluddin Jamaluddin Khaeruddin, Faizah Muis, Nurhasni Sakawati, Herlina Sirajuddin Saleh Sulmiah, Sulmiah