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All Journal JURNAL EKONOMI BISNIS DAN MANAJEMEN Journal of Digital Business and Innovation Management
Jasmine, Javanie
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science

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Cyber Security Risk Management Practices: Insights From an ISO 27001 Certified Organization Putri, Shevani Resta Maulana; Bernandy, Marcelli Putri; Aulia, Cindy; Fikri, Muhammad Ghaza Raihan; Jasmine, Javanie
Journal of Digital Business and Innovation Management Vol. 3 No. 2 (2024): December 2024
Publisher : Universitas Negeri Surabaya

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Abstract

In the increasingly complex and dynamic digital era, cybersecurity risk management has become a critical aspect affecting the operations and sustainability of organizations. This study examines the practice of cybersecurity risk management from the perspective of organizations that have obtained ISO 27001 certification, an international standard that sets the criteria for information security management systems (ISMS). The focus of this research is ISO 27001, one of the world's leading information security standards. This study explores the meaning of ISO 27001, risk management, and the process of implementing this certification within organizations through a literature review. Findings indicate that the implementation of ISO 27001 has a significant impact on the organization's awareness of information security management. The implementation process of ISO 27001 includes a series of steps and approaches designed to help organizations effectively manage cybersecurity risks. This study highlights the importance of implementing ISO 27001 into cybersecurity risk management practices to enhance information security and prevent cyberthreats. The study also evaluates the level of organizational awareness of the ISO 27001 standard and its impact on the implementation of cybersecurity risk management practices. Our findings show that organizations with ISO 27001 certification have a higher awareness of the importance of cybersecurity risk management, thereby supporting the implementation of more effective risk management practices. Thisstudy aims to provide insights and practical guidance for organizations in applying and utilizing cybersecurity risk management according to the ISO 27001 standard. Therefore, this research contributes to the enhancement of awareness and the implementation of better information security standards in thecurrent digital era.
Pengaruh Storytelling Marketing terhadap Purchase Intention melalui Brand Experience dan Brand Engagement pada Produk Makeup Wardah di Kalangan Mahasiswa Kota Surabaya Jasmine, Javanie; Amelia, Ratih
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 4 No. 2 (2026): April : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v4i2.1603

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh storytelling marketing terhadap purchase intention melalui brand experience dan brand engagement pada produk makeup Wardah di kalangan mahasiswa Kota Surabaya. Storytelling marketing menjadi strategi pemasaran yang digunakan untuk membangun hubungan emosional dan meningkatkan keterlibatan konsumen terhadap merek, khususnya dalam industri kosmetik yang kompetitif. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik purposive sampling yang melibatkan 180 mahasiswa aktif di perguruan tinggi Kota Surabaya yang pernah membeli atau menggunakan Wardah serta terpapar konten storytelling di media sosial. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan metode PLS-SEM dengan bantuan SmartPLS 3.0. Hasil penelitian menunjukkan bahwa storytelling marketing tidak berpengaruh signifikan secara langsung terhadap purchase intention. Namun, storytelling marketing berpengaruh positif dan signifikan terhadap brand experience dan brand engagement, yang keduanya juga berpengaruh positif dan signifikan terhadap purchase intention. Brand engagement memediasi secara penuh pengaruh storytelling marketing terhadap purchase intention, serta brand experience juga memediasi hubungan tersebut.
Co-Authors Aulia, Cindy Bernandy, Marcelli Putri Fikri, Muhammad Ghaza Raihan Putri, Shevani Resta Maulana Ratih Amelia