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All Journal Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora (JURRISH) Aladalah: Jurnal Politik, Sosial, Hukum dan Humaniora
Mishelia Kartika Puspitasari
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Humanities Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Strategi Komunikasi Korporasi PT Mayora Indah Tbk Dalam Upaya Membangun Citra Positif Mishelia Kartika Puspitasari; Muhammad Reihan Manalu
ALADALAH: Jurnal Politik, Sosial, Hukum dan Humaniora Vol. 3 No. 2 (2025): ALADALAH: Jurnal Politik, Sosial, Hukum dan Humaniora
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/aladalah.v3i2.1236

Abstract

This research aims to examine the corporate communication strategies implemented by PT Mayora Indah Tbk in building a positive company image. In the era of globalization and digitalization, a company's image becomes an important asset that influences consumer trust and reputation in the eyes of stakeholders. This research uses a qualitative method with a literature study approach to analyze how PT Mayora implements communication strategies to strengthen its positive image through various activities, including information transparency to investors, corporate social responsibility, and product quality management. The research results show that PT Mayora implements information transparency openly to shareholders and the public, maintains environmental sustainability, pays attention to employee welfare, and runs social programs that support the surrounding community. In addition, the company also ensures product quality through strict supervision of raw materials and the production process. All these efforts contribute to strengthening the company's positive image, which focuses on integrity, transparency, and social responsibility. This research concludes that effective corporate communication strategies can build a deep positive image, which is crucial in facing challenges and competition in today's industry.
Pengaruh Serial Drama Bid’ah terhadap Persepsi Penonton tentang Patriarki di Era Modern: (Studi pada Mahasiswa Ilmu Komunikasi Universitas Bina Bangsa) Mishelia Kartika Puspitasari; Noerma Kurnia Fajarwati; Meiby Zulfikar; Eka Susilawati; Rizqi Fitrianti
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora Vol. 5 No. 1 (2026): Januari: JURRISH: Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrish.v5i1.6766

Abstract

Patriarchy in the modern era still persists despite continuous efforts to achieve gender equality across various aspects of life, including education, the workplace, and social interactions. Its presence is often reinforced through mass media, particularly in television series. The drama series “Bid’ah” vividly portrays the impact of patriarchy on women’s lives, both in domestic settings and in the public sphere. This study aims to examine the extent to which exposure to the series “Bid’ah” influences viewers’ perceptions of patriarchy. This research employed a quantitative approach involving 100 undergraduate students from the Communication Science program at Universitas Bina Bangsa. The sampling technique used was purposive sampling, where participants were selected based on specific criteria relevant to the research objectives. Data were collected through an online questionnaire using a four-point Likert scale to measure the respondents’ perceptions. The data were then analyzed using simple linear regression with the help of SPSS software. The findings indicate a significant influence between exposure to the series and viewers’ perceptions of patriarchy. This is evidenced by a correlation coefficient of 0.405 (p-value 0.000) and a coefficient of determination of 0.164. These results suggest that 16.4% of the variance in perceptions of patriarchy can be explained by exposure to the “Bid’ah” series, while 83.6% is influenced by other factors beyond this study. These findings highlight the important role of media in shaping social perceptions, particularly regarding gender norms and patriarchal values. This study contributes to the understanding of how media, especially television dramas, can both reinforce and challenge gender stereotypes, while also providing insights into the potential influence of media content on audiences’ attitudes toward gender equality.
Co-Authors Eka Susilawati Fajarwati, Noerma Kurnia Fitrianti, Rizqi meiby zulfikar Muhammad Reihan Manalu