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All Journal Jurnal Ilmiah Manajemen Kesatuan Jurnal Nasional Manajemen Pemasaran dan SDM Jurnal Pemberdayaan Masyarakat
Khusna, Siti Lailatul
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Economics, Econometrics & Finance Social Sciences

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Strategi Pengembangan Bisnis Mental Healthiness Event Organizer Berbasis Analisis SWOT dan Business Model Canvas Khusna, Siti Lailatul; Utami, Dati Mega; Nurunnisa, Ika Amalia; Kusuma, Aditya Indra; Khaerani, Anisa Zahra; Novitaningtyas, Ivo
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 4 No. 4 (2023): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v4i4.1482

Abstract

Mental health is quite an interesting issue and is discussed by the public. Several cases in Indonesia show the phenomenon that students tend to be prone to mental health problems such as stress, anxiety and depression. Based on these conditions, the Mental Healthiness Event Organizer business opportunity can be developed. This article aims to identify the internal and external conditions of the Mental Healthiness Event Organizer business and formulate a business development strategy, specifically in the study of Arcadia Tesi. SWOT analysis is used to identify the conditions of internal factors and external factors. The results of the analysis show a strategy formulation that can be applied to develop a business model based on the business model canvas. The results show several strategies that can be implemented by Arcadia Tesi, such as establishing strategic alliance partnerships with the mental health community, educational institutions and other institutions, diversifying products according to the needs of potential partners, emphasizing points of differentiation and unique selling points that differentiate them from competitor products, maximizing online and offline marketing communications, as well as operational cost efficiency. The results provide managerial implications for entrepreneur Mental Healthiness Event Organizer Arcadia Tesi to develop their business, as well as becoming reference material for further research.
The Nexus Between ESG and Disaster Risk Resilience: Strengthening Financial Stability and Sustainable Development Giovanni, Axel; Panjawa, Jihad Lukis; Suryatimur, Kartika Pradana; Nurunnisa, Ika Amalia; Khusna, Siti Lailatul
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.4031

Abstract

Natural disasters pose significant economic and social challenges, particularly in vulnerable regions, necessitating strategies to enhance resilience. This study explores the relationship between Environmental, Social, and Governance practices and disaster risk resilience in financial institutions. The objective is to understand how these practices strengthen financial stability and sustainable development in high-risk environments. A systematic literature review was conducted using the Preferred Reporting Items for Systematic Reviews and Meta-Analyses extension for Scoping Reviews model, analyzing relevant articles from the Scopus database. Findings reveal that integrating Environmental, Social, and Governance practices enables financial institutions to conduct comprehensive risk assessments, leading to informed lending and investment decisions. These practices enhance resilience by mitigating financial shocks from disasters, fostering stakeholder relationships, and promoting sustainable investments. The study concludes that adopting Environmental, Social, and Governance principles significantly bolsters financial institutions' capacity to manage disaster risks, ensuring long-term stability and supporting sustainable development. However, challenges such as regional regulatory differences and data limitations highlight the need for further research to optimize these practices globally. This underscores the critical role of Environmental, Social, and Governance frameworks in building resilient financial systems.
Strategi Pengembangan Seni Rebana Desa Sumberarum Melalui Pelatihan Media Branding Qonita, Marisa; Hilmy, Fuad; Khusna, Siti Lailatul; Apriliani, Junita; Fauzi, Rian Adnan; Jazuli, Muhammad Najih
Jurnal Pemberdayaan Masyarakat Vol 3, No 2 (2024)
Publisher : Yayasan Keluarga Guru Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46843/jpm.v3i2.307

Abstract

In the era of globalization and technological advancement like today, websites are one of the alternative ways to share information and promote various activities. However, the lack of understanding and utilization of websites by the Sumberarum community makes the use of websites less than optimal. Based on the results of the 2023 PPKO program above, Sumberarum Village is one of the villages that has potential in the field of religious arts, especially rebana, to be introduced in surrounding villages. One solution to this problem is to conduct branding training using a website. The method used in this activity is the PAR (Participatory Action Research) method which aims to learn in overcoming problems and fulfilling the practical needs of the community, as well as the production of knowledge, and the process of socio-religious change. The purpose of this training is that the Sumberarum community can manage the website and be able to brand rebana using the website. The conclusion of this community service activity is that the activity has been carried out well as evidenced by the achievement of the planned target, the team's ability to show their talents and the youth in managing branding media. With this development program, it is hoped that it can accommodate the potential of the residents and make Sumberarum Village a village based on religious culture.
Co-Authors Apriliani, Junita Axel Giovanni Fauzi, Rian Adnan Fuad Hilmy Jazuli, Muhammad Najih Jihad Lukis Panjawa Khaerani, Anisa Zahra Kusuma, Aditya Indra Novitaningtyas, Ivo Nurunnisa, Ika Amalia Qonita, Marisa Suryatimur, Kartika Pradana Utami, Dati Mega