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All Journal Jurnal Nasional Manajemen Pemasaran dan SDM Jurnal Pengabdian Masyarakat Bangsa
Khaerani, Anisa Zahra
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Strategi Pengembangan Bisnis Mental Healthiness Event Organizer Berbasis Analisis SWOT dan Business Model Canvas Khusna, Siti Lailatul; Utami, Dati Mega; Nurunnisa, Ika Amalia; Kusuma, Aditya Indra; Khaerani, Anisa Zahra; Novitaningtyas, Ivo
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 4 No. 4 (2023): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v4i4.1482

Abstract

Mental health is quite an interesting issue and is discussed by the public. Several cases in Indonesia show the phenomenon that students tend to be prone to mental health problems such as stress, anxiety and depression. Based on these conditions, the Mental Healthiness Event Organizer business opportunity can be developed. This article aims to identify the internal and external conditions of the Mental Healthiness Event Organizer business and formulate a business development strategy, specifically in the study of Arcadia Tesi. SWOT analysis is used to identify the conditions of internal factors and external factors. The results of the analysis show a strategy formulation that can be applied to develop a business model based on the business model canvas. The results show several strategies that can be implemented by Arcadia Tesi, such as establishing strategic alliance partnerships with the mental health community, educational institutions and other institutions, diversifying products according to the needs of potential partners, emphasizing points of differentiation and unique selling points that differentiate them from competitor products, maximizing online and offline marketing communications, as well as operational cost efficiency. The results provide managerial implications for entrepreneur Mental Healthiness Event Organizer Arcadia Tesi to develop their business, as well as becoming reference material for further research.
Digitalisasi UMKM melalui Implementasi QRIS: Program Pengabdian Masyarakat di Desa Gulon Rozikin, Miftakhur; Nurvitasari, Amprita; Cahyaningsih, Reymala; Rahma, Aufa Rosyada; Azzahra, Dwi Syarifah; Krishnaprabhacitta, Lintang; Khaerani, Anisa Zahra; Putra, Ariel Iqbal Maulana; Arifianti, Nova; Saputro, Rizky Adi
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 12 (2026): Februari
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i12.4055

Abstract

Program pengabdian digitalisasi UMKM di Desa Gulon dilatarbelakangi oleh adanya kesenjangan digital dalam sistem pembayaran, di mana sebagian besar UMKM masih menggunakan metode konvensional meskipun pembayaran digital seperti QRIS telah berkembang pesat di Indonesia. Program ini bertujuan untuk mengurangi kesenjangan digital, meningkatkan pemahaman dan adopsi teknologi pembayaran digital, serta membantu pelaku UMKM menggunakan QRIS dalam transaksi usaha. Kegiatan dilaksanakan melalui tahapan perencanaan, pelaksanaan, observasi, dan evaluasi. Tahap awal dilakukan survei untuk mengidentifikasi rendahnya penggunaan QRIS, dilanjutkan dengan penyuluhan dan pendampingan pembuatan QRIS melalui aplikasi GoPay Merchant, serta pendistribusian stiker QRIS. Selanjutnya dilakukan observasi terhadap UMKM yang mengadopsi QRIS dan evaluasi untuk menekankan pentingnya pendampingan berkelanjutan. Hasil program menunjukkan bahwa digitalisasi UMKM melalui implementasi QRIS berjalan dengan baik, ditandai dengan 10 UMKM berhasil mengadopsi QRIS sebagai metode pembayaran. Meskipun masih terdapat kendala literasi digital, program ini mampu mendorong adopsi pembayaran digital, meningkatkan efisiensi transaksi, serta memperkuat inklusi keuangan dan keberlanjutan UMKM di tingkat desa.
Co-Authors Arifianti, Nova Azzahra, Dwi Syarifah Cahyaningsih, Reymala Khusna, Siti Lailatul Krishnaprabhacitta, Lintang Kusuma, Aditya Indra Novitaningtyas, Ivo Nurunnisa, Ika Amalia Nurvitasari, Amprita Putra, Ariel Iqbal Maulana Rahma, Aufa Rosyada Rozikin, Miftakhur Saputro, Rizky Adi Utami, Dati Mega