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All Journal Muttaqien; Indonesian Journal of Multidiciplinary Islamic Studies
Najah, Amaliyan
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Religion Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Religiusitas, Label Halal, dan Harga terhadap Keputusan Pembelian Konsum Muslim di Kabupaten Jember Najah, Amaliyan; Yuliati, Lilis; Subagio, N. Ari; Musaiyaroh, Ati
Muttaqien Indonesian Journal of Multidiciplinary Islamic Studies
Publisher : Muttaqien Publishing, Lembaga Penelitian dan Pengabdian kepada Mayarakat (P3M) STAI DR. KH.EZ. Muttaqien Purwakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52593/mtq.06.1.03

Abstract

Everyone has preferences in choosing food, one of the favorite foods of Indonesian people is noodles. As a society with a Muslim majority, it is certainly important to know and practice Islamic teachings, including in choosing food, of course, halal is the right choice. This study analyzes the influence of religiosity variables, halal labels, and prices on purchasing decisions for spicy noodles. The method used is quantitative, analyzing data through numbers through questionnaires. The analysis used is multiple linear regression with partial t and simultaneous f hypothesis tests. The results of the study indicate that the variables of religiosity, halal labels, and prices have a significant effect both partially and simultaneously. The results of this study are expected to contribute to academics purchasing decisions and can also be used as a guideline for further research. This study is also likely to be used as a reference for companies or producers of spicy noodles for strategies in attracting consumers.
Co-Authors Ati Musaiyaroh, Ati Lilis Yuliati N. Ari Subagio