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All Journal LA RIBA: Jurnal Perbankan Syariah IECON: International Economics and Business Conference Masterpiece Journal Society Service Insight
Diyah Fadillah
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Economic Contribution in Education and Education in Economic Development of Sinjai Regency Muh. Syawal Kurniawan; Andi Pangeran Manggasali; Diyah Fadillah; Nurwahida
IECON: International Economics and Business Conference Vol. 2 No. 2 (2024): International Conference on Economics and Business (IECON-2)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/7r9jzh71

Abstract

Economic progress in Sinjai Regency is also influenced by the quality of education. Thus, education plays an important role in driving economic growth in the region. By increasing efficiency in the learning process, the younger generation who are studying can gain a deeper understanding of economics, so that they can make a significant contribution to economic progress in Sinjai Regency. Given the high economic needs that continue to grow, education plays an important role in producing quality human resources (HR). These HR will later influence economic growth in the future. Education is an effort to develop human resources that are able to produce HR to support development, while development itself is also a step to support educational progress through coaching, research, and provision of facilities. However, the success of an educational institution is more determined by factors other than economic aspects, namely the commitment, expertise, and abilities of its educators.
STRATEGI PEMASARAN BANK SYARIAH DALAM MENINGKATKAN DAYA SAING DI ERA MODERN anisa; fadhilah amalia wahyuddin; diyah fadillah; chaerul sani
LA RIBA: Jurnal Perbankan Syariah Vol. 6 No. 02 (2025): Juni 2025
Publisher : Program Studi Perbankan Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53649/la riba.v6i02.1031

Abstract

Penelitian ini mengkaji strategi pemasaran yang diterapkan oleh bank syariah dalam rangka meningkatkan daya saing di era modern. Menghadapi persaingan yang semakin ketat di sektor perbankan, baik dengan bank konvensional maupun sesama bank syariah, bank syariah harus mengimplementasikan strategi pemasaran yang inovatif dan tetap berpegang pada prinsip-prinsip syariah. Studi ini mengidentifikasi beberapa pendekatan utama, seperti pemanfaatan teknologi digital untuk memperluas jangkauan layanan, pengembangan produk yang sesuai dengan kebutuhan masyarakat, serta edukasi berkelanjutan mengenai keunggulan sistem syariah dan peningkatan kualitas layanan yang mengedepankan nilai-nilai Islami. Selain itu, memperkuat citra positif melalui kolaborasi strategis dan kampanye pemasaran yang efektif juga menjadi elemen penting dalam memperkuat posisi bank syariah di pasar.Pemanfaatan teknologi digital memberikan kesempatan bagi bank syariah untuk menjangkau lebih banyak nasabah serta meningkatkan efisiensi dalam memberikan layanan. Inovasi produk yang disesuaikan dengan kebutuhan konsumen, seperti pembiayaan syariah yang fleksibel, menjadi faktor kunci dalam memenangkan persaingan. Edukasi tentang keunggulan sistem syariah diharapkan dapat menarik lebih banyak nasabah yang belum sepenuhnya memahami manfaatnya. Penelitian ini memberikan rekomendasi kepada pengelola bank syariah untuk mengoptimalkan strategi pemasaran mereka, seperti memperkuat citra merek, memperluas kemitraan strategis, dan memaksimalkan penggunaan teknologi dalam merespons tantangan dan memanfaatkan peluang di era modern.Untuk meningkatkan persaingan di pasar perbankan, penelitian ini menyelidiki strategi pemasaran bank syariah.kontemporer yang semakin kompetitif. Metode yang digunakan adalah pendekatan kualitatif dan studiliteratur.Ini mencakup analisis berbagai sumber, artikel, dan penelitian terkait pemasaran bank syariah.Hasil penelitian menunjukkan bahwa bank syariah memiliki peran penting dalam meningkatkan daya saing mereka melalui strategi pemasaran yang mereka gunakan.
Assistance and Banner Provision as a Strategy to Enhance Marketing Performance of Teng-Teng MSME Products Sinar; Muhammad Azhar Nur; Nurwahida; Hardiyanti Ridwan; Diyah Fadillah
Masterpiece Journal Society Service Insight Vol. 2 No. 1 (2026): February 2026
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/mjssi.v21.484

Abstract

This community service activity aims to enhance the marketing performance of micro, small, and medium enterprises (MSMEs) through structured assistance and the provision of promotional banners. The program focused on Teng-Teng and banana chip MSMEs located in Pasir Putih Village, Sinjai Borong District, which face common challenges related to limited promotion, branding, and market visibility. The assistance was implemented through direct involvement in the production process and the development of promotional media in the form of banners designed to represent product identity and attract consumer attention. The activities were conducted in three stages: initial socialization with local stakeholders, production assistance, and promotional support through banner installation. The assistance sessions took place on February 20 and March 3, 2023, followed by banner installation on March 20, 2023. The results indicate that the provision of banners as promotional media improved product visibility and strengthened brand recognition among the local community. Moreover, the assistance process increased MSME actors’ awareness of the importance of marketing strategies and product presentation in supporting business sustainability. This activity demonstrates that simple promotional interventions combined with mentoring can contribute positively to MSME marketing development, particularly in rural areas with limited access to formal marketing channels. The findings suggest that assistance-based promotional strategies can serve as an effective approach to support MSME competitiveness and income improvement.
Co-Authors Andi Pangeran Manggasali Anisa Chaerul Sani fadhilah amalia wahyuddin Muh. Syawal Kurniawan Muhammad Azhar Nur Nurwahida ridwan, hardiyanti Sinar