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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar
Moh Yusuf Firmansyah
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HARGA, TESTIMONI DAN KUALITAS PRODUK: PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN PRODUK BLACKDOFF PADA MARKETPLACE SHOPEE Moh Yusuf Firmansyah; Ike Kusdyah Rachmawati; Mohammad Bukhori
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 9 No. 04 (2024): Volume 09 No. 04 Desember 2024 Press
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v9i04.22378

Abstract

Price, testimonials and product quality influence the decision to purchase Blackdoff products on the Shopee marketplace. The purpose of this research is to determine and analyze 1) the influence of price on purchasing decisions, 2) the influence of testimonials on purchasing decisions, 3) the influence of product quality on purchasing decisions, 4) the influence of price, testimonials and product quality on purchasing decisions. The research location is in the city of Malang, the population in this study is consumers of Blackdoff products, with a sample of 100 respondents using a purposive sampling technique. The analysis technique uses multiple linear regression with SPSS for Windows 26.0 statistical analysis. The research results show that 1) price influences purchasing decisions, 2) testimonials influence purchasing decisions, 3) product quality influences purchasing decisions, 4) price, testimonials and product quality jointly influence purchasing decisions.
Co-Authors Ike Kusdyah Rachmawati Mohammad Bukhori