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Mohammad Bukhori
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HARGA, TESTIMONI DAN KUALITAS PRODUK: PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN PRODUK BLACKDOFF PADA MARKETPLACE SHOPEE Moh Yusuf Firmansyah; Ike Kusdyah Rachmawati; Mohammad Bukhori
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 9 No. 04 (2024): Volume 09 No. 04 Desember 2024 Press
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v9i04.22378

Abstract

Price, testimonials and product quality influence the decision to purchase Blackdoff products on the Shopee marketplace. The purpose of this research is to determine and analyze 1) the influence of price on purchasing decisions, 2) the influence of testimonials on purchasing decisions, 3) the influence of product quality on purchasing decisions, 4) the influence of price, testimonials and product quality on purchasing decisions. The research location is in the city of Malang, the population in this study is consumers of Blackdoff products, with a sample of 100 respondents using a purposive sampling technique. The analysis technique uses multiple linear regression with SPSS for Windows 26.0 statistical analysis. The research results show that 1) price influences purchasing decisions, 2) testimonials influence purchasing decisions, 3) product quality influences purchasing decisions, 4) price, testimonials and product quality jointly influence purchasing decisions.
KUALITAS PRODUK, PROMOSI DAN HARGA : PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN PRODUK WARDAH PADA MAHASISWA ITB ASIA MALANG Yesi Pramita; Ike Kusdyah Rachmawati; Mohammad Bukhori
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 9 No. 4 (2024): Volume 09 No. 04 Desember 2024 In Press
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v9i4.22384

Abstract

This study aims to analyze the influence of product quality, promotion and price on purchasing decisions of Wardah products among ITB ASIA Malang students. This type of research is a quantitative approach research. The population in this study were ITB Asia Malang students. The sample collection technique in this study was Purposive sampling. In this study, to determine the size of the research sample using the Slovin formula. In this study, the sample taken was 85 people. The questionnaire trial consisted of validity tests, reliability tests, classical assumption tests which included: normality tests, multicollinearity tests, heteroscedasticity tests, and there were F tests (simultaneous) and t tests (partial). The analysis technique in this study only used multiple linear regression analysis methods. The results showed that: product quality The product quality variable has a significant effect on purchasing decisions. The promotion variable has a significant effect on purchasing decisions. The price variable has a significant effect on purchasing decisions. The product quality and price variables together have an effect on purchasing decisions.
Co-Authors Ike Kusdyah Rachmawati Moh Yusuf Firmansyah Yesi Pramita