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All Journal PubBis : Jurnal Pemikiran dan Penelitian Administrasi Publik dan Administrasi Bisnis International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET)
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

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THE EFFECT OF E-FILING SERVICE QUALITY ON TAXPAYER SATISFACTION IN SUBMITTING ANNUAL SPT AT KPP PRATAMA MEDAN BELAWAN Lili Amelia; Ferizaldi; Nursanjaya; Muryali; Arinanda
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 10 (2025): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i10.849

Abstract

This study discusses the effect of e-Filing service quality on taxpayer satisfaction at KPP Pratama Medan Belawan. The author identified problems in service that need to be improved, especially through improving the quality of employees, infrastructure, and technology. These improvements aim to make it easier for taxpayers to carry out their obligations. The method used in this study is quantitative with a correlational approach. In this study, the theory used as the basis is the ServQual theory by Zeithaml et al regarding the quality of e-filing services, as well as the theory put forward by Mohamed regarding taxpayer satisfaction. The population studied included all taxpayers in Medan Belawan District who utilized e-Filing services, with a sample size of 96 people. Data analysis was carried out using simple linear regression analysis (t-test) with the help of SPSS version 22 software, to determine the extent to which the quality of e-Filing services influences taxpayer satisfaction in submitting annual tax returns. The results of the study indicate that the quality of e-Filing services has a significant effect on taxpayer satisfaction. This is evidenced by the results of the partial test (t-test), where the Sig. value. obtained (6.808>1.984) at a significance level of 0.05. In addition, the results of the determination coefficient test (R²) showed a value of 0.323 (32.3%), which means that the alternative hypothesis (Ha) is accepted while the null hypothesis (Ho) is rejected. Thus, e-Filing services at KPP Pratama Medan Belawan must continue to be improved so that taxpayers increasingly trust the electronic taxation system and can increase their satisfaction in submitting Annual Tax Returns.
THE IMPACT OF FLEXIBLE WORK POLICIES AND WORK-LIFE BALANCE ON EMPLOYEE PERFORMANCE (GRAB DRIVER CBD POLONIA) Muhammad Zakiul Fuad Batubara; Nursakinah Ritonga; Lisa Iryani; Nursanjaya; Sufi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 10 (2025): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i10.1063

Abstract

The development of the modern workplace demands that companies create adaptive work systems, including through the implementation of flexible work policies and efforts to maintain a balance between work and personal life for employees. This study aims to determine the effect of flexible work policies and work-life balance on employee performance, specifically for Grab drivers in the Polonia CBD area. This study used a quantitative approach with data collection techniques through distributing questionnaires to respondents selected non-probabilistically. The data obtained were analyzed using multiple linear regression methods with the assistance of statistical software. The results showed that flexible work policies did not have a significant impact on individual employee performance. Conversely, work-life balance was proven to have a positive and significant impact on improving employee performance. Meanwhile, together, both variables made a significant contribution to employee performance. From these findings, it can be concluded that efforts to create a balance between work and personal life have a more significant impact on performance than simply providing flexibility in work. Therefore, companies are advised to integrate flexible work policies with employee welfare support programs to create a more productive and sustainable work environment.
THE INFLUENCE OF LIFESTYLE ON THE PURCHASE DECISION OF APPLE SMARTPHONE PRODUCTS ON STUDENTS OF THE FACULTY OF SOCIAL SCIENCES AND POLITICS MALIKUSSALEH UNIVERSITY Susilawati; Nursanjaya; Sufi; Lisa Iryani; Nanda Ameliany
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 2 (2025): JANUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i2.651

Abstract

This article discusses the influence of lifestyle on the decision to purchase Apple smartphone products among students of FISIPOL, Malikussaleh University. This study aims to determine the influence of lifestyle on the decision to purchase Apple smartphone products among students of FISIPOL, Malikussaleh University. The type of research used in this study is quantitative. The population in this study were all students of FISIPOL, Malikussaleh University. Sampling used 100 respondents using the Slovin formula. The data collection technique used a Likert scale. The data processing and analysis techniques in this study used SPSS 26. The first stage in this study was the instrument test, namely the validity test and reliability test. Furthermore, data analysis techniques were carried out with the classical assumption test, simple linear regression test and hypothesis test. The results of this study indicate that: lifestyle (X) has a positive and significant effect on the decision to purchase Apple smartphone products among students of FISIPOL, Unimal with a t-count value of 11.391> t-table 1.985 and a sig value of 0.000 <0.05.
THE INFLUENCE OF DIGITAL MARKETING ON CONSUMER BUYING INTEREST IN THE HALUA SRI LANGKAT CANDY BUSINESS IN NORTH SUMATERA Aina Salsabila Qarnain Br. Bangun; Maisyura; Riyandhi Praza; Sufi; Nursanjaya
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 3 (2025): FEBRUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i3.706

Abstract

The right marketing and media strategies are needed to reach a wider market so that it can attract consumer interest, one of which is digital marketing. Digital marketing is a marketing media that is currently in great demand by the public to support various activities carried out. This study was conducted to determine the effect of digital marketing on consumer purchasing interest in the Sri Langkat Halua Candy Business. This study isdescriptive quantitative research using 96 samples determined based on the Lemeshow formula with non-probability sampling techniques. Data analysis used in this study using simple linear regression with the help of the SPSS 25.0 software program. The types of data testing used in this study include data instrument testing, classical assumption testing, and hypothesis testing. The results of the study indicate that digital marketing has a positive and significant effect on consumer buying interest in the Sri Langkat Halua Candy Business.This means that implementing digital marketing can provide a stimulus to generate consumer purchasing interest.While the R value is 38.8% where the correlation coefficient value shows the influence of digital marketing on consumer purchasing interest in the Halua Sri Langkat Candy Business in the low category. The determination coefficient value or R square value shows that 15% can be explained by the digital marketing variable, the rest is explained by other variables not included in this study.
THE INFLUENCE OF SERVICE QUALITY ON PURCHASING DECISIONS AT RICHEESE FACTORY IN LHOKSEUMAWE CITY Putri Rahmadhini; Nursakinah Ritonga; Sufi; Nursanjaya; Lisa Iryani
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 3 (2025): FEBRUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i3.708

Abstract

Service quality is a dynamic condition that is closely related to products, services, human resources, as well as processes and the environment that can at least meet or even exceed the expected service quality. Service quality is one measure of success in providing a guarantee of satisfaction for consumers, if consumers are satisfied with a service, they will become loyal and devoted consumers to the company that provides the service. This study aims to determine the effect of Service Quality on Purchasing decisions at Richeese Factory Lhokseumawe City. This study uses a quantitative approach which aims to determine whether Service Quality has a Positive and Significant influence on Purchasing Decisions. The population in this study were all consumers who had bought at Richeese Factory Lhokseumawe City which was not known with certainty and the determination of the sample using the "purposive sampling" method and the formula used in determining the number of respondents using the Lemeshow formula so that the number of respondents was 96 respondents. In proving and analyzing this, validity and reliability tests, classical assumption tests, simple linear regression tests and t tests (partial) are used. This result is proven by the T test that the service quality variable has a positive and significant effect on purchasing decisions with a value of????ℎ????????????????????>????????????????????????, which is 13.863> 1.986 and a significance value of 0.000 <0.05 so that H0 is rejected and Ha is accepted. The better the service quality, the more consumer purchasing decisions will increase for Richeese Factory products.
PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP MINAT PEMBELIAN ULANG DI RESTORAN ANESKA ACEH TAMIANG Antika, Putri; Nursanjaya; Sufi
Jurnal PubBis Vol 8 No 2 (2024)
Publisher : stiatabalong.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35722/jurnalpubbis.v8i2.1109

Abstract

Repurchase behavior in restaurants is crucial as it ensures business continuity and consistently increases revenue. To encourage customers to return, restaurants must maintain high food quality, provide friendly service, and create a comfortable atmosphere. Factors that may deter customers from repurchasing include negative dining experiences, unsatisfactory service, prices that do not align with quality, and a lack of cleanliness and comfort. This research aims to analyze the impact of service quality on repurchase intention at Aneska restaurant, as well as the effect of product quality on repurchase intention at the same establishment. Additionally, the study seeks to determine the combined influence of service quality and product quality on repurchase intention at Aneska restaurant. This study employs a quantitative research approach. The population consists of all customers of Aneska restaurant, with a sample of 97 respondents selected using the Lemeshow formula. Data collection was conducted using a Likert scale. The first stage of instrument testing involved validity and reliability assessments. Subsequent data analysis techniques included classical assumption tests, multiple linear regression analysis, and hypothesis testing. The findings indicate that service quality has a positive and significant impact on repurchase intention. Product quality also has a positive and significant effect on repurchase intention. Moreover, service quality and product quality together have a positive and significant impact on repurchase intention at Aneska restaurant. Based on these results, Aneska restaurant is recommended to focus on employee training to enhance service and to ensure that food and beverages are consistently prepared to high-quality standards. Keywords: Service Quality, Product Quality, Repurchase Intention
Co-Authors Aina Salsabila Qarnain Br. Bangun Antika, Putri Arinanda Ferizaldi Lili Amelia Lisa Iryani Maisyura Muhammad Zakiul Fuad Batubara Muryali Nanda Ameliany Nursakinah Ritonga Putri Rahmadhini Riyandhi Praza Sufi Susilawati