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All Journal International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Intelek Insan Cendikia
Nursakinah Ritonga
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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THE EFFECT OF MOBILE BANKING SERVICE QUALITY ON CUSTOMER SATISFACTION OF BANK BSI IN LHOKSEUMAWE CITY Weny Wardianingsih Hasibuan; Cut Sukmawati; Nursakinah Ritonga; Sufi; Maisyura
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 10 (2025): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i10.998

Abstract

The main problem in this study is the existence of obstacles and potential customer dissatisfaction with the quality of BSI Bank's mobile banking services in Lhokseumawe City, especially related to network speed. This study aims to analyze the Effect of Mobile Banking Service Quality on Customer Satisfaction at BSI Bank in Lhokseumawe City. This study uses a quantitative approach using nonprobability sampling, namely purposive sampling and obtained 96 respondents as research samples obtained from the Lemeshow formula. The data analysis method used in this study is simple linear regression, instrument testing, classical assumption testing, and hypothesis testing with the help of Microsoft Office Software Excel 2010 and SPSS Version 30 for windows. The results of this study indicate that the quality of mobile banking services has a significant effect on customer satisfaction at BSI Bank in Lhokseumawe City. This is evidenced by the results of the t-test which obtained a sig value for the mobile banking service quality variable of 0.001 <0.05 and the calculated t value is greater than the t-table value (11.113 > 1.6608). The influence of mobile banking service quality on customer satisfaction was 56.8%. Overall, customers rated BSI's mobile banking service quality positively, particularly in terms of ease of use, feature completeness, and privacy protection. However, there were still neutral ratings for technical reliability, indicating the need for improvements to boost customer trust and satisfaction.
THE INFLUENCE OF BEAUTY INFLUENCER REVIEWS ON SKINCARE PRODUCT PURCHASE DECISIONS AMONG FISIPOL STUDENTS OF MALIKUSSALEH UNIVERSITY Grace Sela Karisma Cintana; Nursakinah Ritonga; Lisa Iryani; Teuku Zulkarnaen; Nanda Ameliany; Cut Andyna
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 10 (2025): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i10.999

Abstract

This study aims to determine and analyze the influence of beauty influencer reviews on skincare product purchasing decisions among students of the Faculty of Social and Political Sciences, Malikussaleh University. This study uses a quantitative approach. The population in this study were students of the Faculty of Social and Political Sciences, Malikussaleh University who use skincare products whose exact number is unknown. Determination of the number of respondents using a non-probability sampling method with a purposive sampling technique, the calculation of the number of samples using the Lemeshow formula, so that a sample of 100 respondents was obtained. The data analysis method used in this study is simple linear regression analysis, instrument testing, classical assumption testing, and hypothesis testing, as well as the coefficient of determination with the help of the SPSS version 26 application. The results of this study indicate that the beauty influencer review variable has a positive and significant effect on purchasing decisions with a calculated t value > t table, which is 7.477 ˃ 1.984 and a significant value of 0.000 ˂ 0.05, so that Ho is rejected and Ha is accepted.
THE IMPACT OF FLEXIBLE WORK POLICIES AND WORK-LIFE BALANCE ON EMPLOYEE PERFORMANCE (GRAB DRIVER CBD POLONIA) Muhammad Zakiul Fuad Batubara; Nursakinah Ritonga; Lisa Iryani; Nursanjaya; Sufi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 10 (2025): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i10.1063

Abstract

The development of the modern workplace demands that companies create adaptive work systems, including through the implementation of flexible work policies and efforts to maintain a balance between work and personal life for employees. This study aims to determine the effect of flexible work policies and work-life balance on employee performance, specifically for Grab drivers in the Polonia CBD area. This study used a quantitative approach with data collection techniques through distributing questionnaires to respondents selected non-probabilistically. The data obtained were analyzed using multiple linear regression methods with the assistance of statistical software. The results showed that flexible work policies did not have a significant impact on individual employee performance. Conversely, work-life balance was proven to have a positive and significant impact on improving employee performance. Meanwhile, together, both variables made a significant contribution to employee performance. From these findings, it can be concluded that efforts to create a balance between work and personal life have a more significant impact on performance than simply providing flexibility in work. Therefore, companies are advised to integrate flexible work policies with employee welfare support programs to create a more productive and sustainable work environment.
THE INFLUENCE OF BRAND IMAGE AND DIGITAL MARKETING ON PURCHASE DECISIONS SKINTIFIC PRODUCTS Dea Nadila; Naufal Bachri; Nursakinah Ritonga; Lisa Iryani; Maisyura
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 12 (2024): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i12.620

Abstract

This study aims to determine the effect of brand image and digital marketing on purchasing decisions for scientific products. This study uses descriptive quantitative research using non-probability sampling with purposive sampling technique. The population in this study were undergraduate students of the Faculty of Social and Political Sciences, Malikussaleh University who used or had used Skintific products. The sample obtained was 100 respondents. Data collected by survey method. The data analysis used in this study used multiple linear regression with the help of the SPSS 26.0 software program. Individual hypothesis testing shows that the brand image variable has a positive and significant effect on purchasing decisions with a sig. value of 0.015 <0.05 and a t count value of 5.258> t table 1.985. Then for the digital marketing variable, it has a positive and significant effect on purchasing decisions with a sig. value of 0.000 <0.05 and a t count value of 2.489> t table 1.985. While simultaneously showing that brand image and digital marketing both have a positive and significant effect on purchasing decisions with a sig. value of 0.000 <0.0 and a Fcount value of 26.029> Ftable 3.09.
CONSUMER PREFERENCES IN MAKING DECISIONS TO PURCHASE TRADITIONAL SNACKS AT TENANK CAFE, MEDAN CITY Nasfia Arsila Nisa; Agustinawati; Lisa Iryani; Sufi; Nursakinah Ritonga
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 2 (2025): JANUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i2.647

Abstract

This study discusses consumer preferences in making purchasing decisions for traditional snacks at Tenank Cafe, Medan City. This study aims to analyze consumer preferences for purchasing decisions for traditional snacks at Tenank Cafe, Medan City. The independent variables in this study are price, tangible, and food quality. While the dependent variable in this study is the purchasing decision. This type of research is quantitative. The population used in this study were all consumers at Tenank Cafe, Medan City. The sample used was 100 respondents with a non-probability sampling method with an accidental sampling technique. Data collection was carried out using a questionnaire distributed to Tenank Cafe consumers. Data processing and data analysis techniques were carried out using the SPSS 26 program. The results of this study indicate that price (X1) has a positive and significant effect on purchasing decisions (Y) for traditional snacks at Tenank Cafe with a t-count value of 7.303> 1.985 and a sig value of 0.000 <0.05. Tangible (X2) has a positive and significant effect on purchasing decisions (Y) of traditional snacks at Tenank Cafe with a calculated t value of 5.520> 1.985 and a sig value of 0.000 <0.05. The results of the food quality variable (X3) have a positive and significant effect on purchasing decisions (Y) of traditional snacks at Tenank Cafe with a calculated t value of 8.352> 1.985 and a sig value of 0.000 <0.05. If done together, price, tangible, and food quality have a positive and significant effect on purchasing decisions (Y) of traditional snacks at Tenank Cafe with a calculated f test result of 32.790> 3.94 and a sig value of 0.000 <0.05.
THE INFLUENCE OF SERVICE QUALITY ON PURCHASING DECISIONS AT RICHEESE FACTORY IN LHOKSEUMAWE CITY Putri Rahmadhini; Nursakinah Ritonga; Sufi; Nursanjaya; Lisa Iryani
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 3 (2025): FEBRUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i3.708

Abstract

Service quality is a dynamic condition that is closely related to products, services, human resources, as well as processes and the environment that can at least meet or even exceed the expected service quality. Service quality is one measure of success in providing a guarantee of satisfaction for consumers, if consumers are satisfied with a service, they will become loyal and devoted consumers to the company that provides the service. This study aims to determine the effect of Service Quality on Purchasing decisions at Richeese Factory Lhokseumawe City. This study uses a quantitative approach which aims to determine whether Service Quality has a Positive and Significant influence on Purchasing Decisions. The population in this study were all consumers who had bought at Richeese Factory Lhokseumawe City which was not known with certainty and the determination of the sample using the "purposive sampling" method and the formula used in determining the number of respondents using the Lemeshow formula so that the number of respondents was 96 respondents. In proving and analyzing this, validity and reliability tests, classical assumption tests, simple linear regression tests and t tests (partial) are used. This result is proven by the T test that the service quality variable has a positive and significant effect on purchasing decisions with a value of????ℎ????????????????????>????????????????????????, which is 13.863> 1.986 and a significance value of 0.000 <0.05 so that H0 is rejected and Ha is accepted. The better the service quality, the more consumer purchasing decisions will increase for Richeese Factory products.
THE EFFECT OF SELF EFFICACY AND MOTIVATION ON ENTREPRENEURSHIP INTERESTS IN BUSINESS ADMINISTRATION STUDENTS Yusnidar; Cut Sukmawati; Nursakinah Ritonga; Nanda Ameliany; Lisa Iryani
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 4 (2025): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i4.716

Abstract

Economic problems are the main concern of the government in developing countries, for example, such as Indonesia unemployment and poverty. One solution to dealing with unemployment is to become an entrepreneur and create jobs for oneself and others, namely by entrepreneurship. And this can be realized if equipped with supporting knowledge, namely entrepreneurship. This research aims to determine the influence of self-efficacy and motivation variables on interest in entrepreneurship in Business Administration students at FISIPOL UNIMAL. This research used 100 samples with a sampling technique, namely non-probability sampling. The data were analyzed using multiple linear analysis with the help of the IBM SPSS 25.0 program. The results of the research show that partially the self-efficacy variable is positive and significant on interest in entrepreneurship among FISIPOL UNIMAL Business Administration students. This can be seen from the significant value of the self-efficacy variable, namely sig. is 0.000 < 0.05 and the tcount value is 6.056 > ttable 1.985, then H1 is accepted. For the motivation variable, it was concluded that it partially had a positive and significant effect on interest in entrepreneurship among FISIPOL UNIMAL Business Administration students. This can be seen from the significant value of the motivation variable, namely sig. is 0.000 > 0.05 and the t value is 5.001 > t table 1.985, then H2 is accepted. Meanwhile, simultaneously the variables self-efficacy and motivation together have a positive and significant effect on interest in entrepreneurship among FISIPOL UNIMAL Business Administration students.
IMPACT OF PRODUCTS AND SERVICES ON BUY DECISIONS (Studi D’royal Mart Di Batuphat Timur, Muara Satu Lhokseumawe) Sari maharani Sitorus; Nanda Ameliany; Nursakinah Ritonga; Teuku Zulkarnaen; Lisa Iryani; Sufi, Sufi
Jurnal Intelek Insan Cendikia Vol. 1 No. 7 (2024): SEPTEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study uses a quantitative approach which aims to determine the completeness of products and services that have a positive and significant influence on purchasing decisions. The population in this study were all visitors to the D'royal Mart Store in East Batuphat, Muara Satu Lhokseumawe and determining the sample using a Likert scale with the accidental samling technique method. The data obtained was analyzed using multiple regression analysis. The results showed that using the t-test, the t-value was 4.350 with a p-value (0.000 <0.05), which means that hypothesis 1 which states that there is an effect of product completeness on purchasing decisions can be accepted. The t-test results obtained a t-count value of 2.905 with a p-value (0.000 <0.05) which means that hypothesis 2 which states that there is an effect of service on purchasing decisions can be accepted. The simultaneous test results obtained with a p-value (0.000 <0.05) which means that hypothesis 3 there is an influence between product completeness and service on purchasing decisions at D'royal Mart Batuphat Timur, Muara Satu Lhokseumawe simultaneously can be accepted. In this study, the results of the R squaer analysis obtained 0.611, which means that the percentage of the influence of product completeness and service on purchasing decisions is 61.1% and the remaining 38.9% is influenced by other variables not examined.
Co-Authors Agustinawati Andyna, Cut Cut Sukmawati Dea Nadila Grace Sela Karisma Cintana Lisa Iryani Maisyura Muhammad Zakiul Fuad Batubara Nanda Ameliany Nasfia Arsila Nisa Naufal Bachri, Naufal Nursanjaya Nurwijayanti Putri Rahmadhini Sari maharani Sitorus Sufi Sufi, Sufi Teuku Zulkarnaen Weny Wardianingsih Hasibuan