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All Journal TIN: TERAPAN INFORMATIKA NUSANTARA Jurnal Manajemen Teknologi dan Sistem Informasi Jurnal Ilmiah Manajemen dan Kewirausahaan
Ingriana, Alberta
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REVOLUTIONING E-COMMERCE: INVESTIGATING THE EFFECTIVENESS OF AI-DRIVEN PERSONALIZATION IN INFLUENCING CONSUMER PURCHASING BEHAVIOR Ingriana, Alberta; Rolando, Benediktus
Jurnal Ilmiah Manajemen dan Kewirausahaan (JUMANAGE) Vol 4 No 1 (2025): Volume 4 Nomor 1 Januari 2025
Publisher : LPPM Universitas Dinamika Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33998/jumanage.2025.4.1.2040

Abstract

The rapid advancement of artificial intelligence (AI) has revolutionized the e-commerce industry by enabling personalized shopping experiences that cater to individual consumer preferences and behaviors. This study employs a systematic literature review methodology, analyzing peer-reviewed articles from the Scopus database published between 2020-2024, to comprehensively examine the impact of AI-driven personalization on consumer behavior in e-commerce. The review methodology followed the PRISMA protocol, ensuring a rigorous and transparent selection process of relevant literature. The findings reveal three key impacts of AI-driven personalization. First, it enhances customer engagement through personalized recommendations, leading to a 15-30% increase in conversion rates. Second, it improves operational efficiency through AI-powered chatbots and automated customer service, reducing response times by up to 80%. Finally, it strengthens brand loyalty through personalized marketing campaigns, resulting in a 20-40% increase in customer retention rates. However, the study also highlights the importance of addressing ethical considerations, particularly data privacy concerns and the need for transparent data practices. The implications suggest that e-commerce businesses should prioritize AI integration while maintaining responsible data management to build consumer trust. The limitations of this research include the focus on a specific time frame and the reliance on a single database. Future research directions could explore the impact of emerging technologies, such as AR/VR, on personalized shopping experiences and investigate the long-term effects of AI-driven personalization on consumer behavior patterns. This systematic literature review contributes to a deeper understanding of how AI is transforming e-commerce and shaping consumer behavior. The findings underscore the significant potential of AI in enhancing customer engagement, operational efficiency, and brand loyalty, while emphasizing the critical importance of addressing ethical considerations in the rapidly evolving e-commerce landscape.
Navigating Change: A Systematic Analysis of Business Models and Innovation in Indonesia's Event and Decoration Sector Rolando, Benediktus; Mulyono, Herry; Ingriana, Alberta
TIN: Terapan Informatika Nusantara Vol 5 No 8 (2025): January 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/tin.v5i8.6851

Abstract

The event and decoration industry in Indonesia has experienced significant transformation over the past decade, driven by changing consumer preferences, technological advancements, and growing environmental awareness. As the industry expands and evolves, it faces complex challenges at the intersection of business sustainability, environmental responsibility, and market demands. This qualitative literature review examines these dynamics while focusing on sustainability practices and innovative solutions. This study addresses three key objectives: (1) analyzing operational challenges including environmental sustainability, resource efficiency, and market adaptation; (2) evaluating these challenges' impact on service delivery and customer experience; and (3) developing actionable recommendations for enhancing industry sustainability and innovation. Using a qualitative systematic literature review methodology, the research synthesizes findings from 46 peer-reviewed articles published between 2019-2024, sourced from academic databases including Scopus and Google Scholar . The analysis reveals that the industry faces significant challenges in waste management, sustainable material sourcing, and meeting evolving consumer preferences for eco-friendly services. Key findings highlight the effectiveness of circular economy principles, sustainable design practices, and environmental partnerships in addressing these challenges. The study also identifies how emerging technologies, particularly digital management systems and recycling innovations, can enhance operational efficiency while reducing environmental impact. This research contributes to the growing body of knowledge on sustainable event management practices while providing practical insights for industry stakeholders.
Analisis Aspek Usability Pada Aplikasi DANA Di Kalangan Masyarakat Kota Jambi Menggunakan SUS Ingriana, Alberta; Mulyono, Herry
Jurnal Manajemen Teknologi Dan Sistem Informasi (JMS) Vol 5 No 1 (2025): JMS Vol 5 No 1 Maret 2025
Publisher : LPPM STIKOM Dinamika Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33998/jms.2025.5.1.2377

Abstract

The Fund application is an application that was founded in 2017 by Vincent, a young Indonesian where the Fund application is a startup that provides an e-money platform for Indonesians to be able to make non-cash and non-card transactions. This study aims to apply usability values ​​to the DANA application by using the System Usability Scale (SUS) and to analyze and evaluate the application of the System Usability Scale (SUS) to the DANA application. Based on the System Usability Scale (SUS) method to measure how well the quality of this application is used, data was collected by distributing an indirect questionnaire containing 10 questions to 272 respondents who are Jambi city residents who have used the DANA application. The results of this study through validity and reliability tests, all data in this study were declared valid and reliable.
Co-Authors Benediktus Rolando Herry Mulyono