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All Journal Jurnal Riset Manajemen PENG: Jurnal Ekonomi dan Manajemen
Maisya Hayina Zahra
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Studi Kelayakan Bisnis pada UMKM Rempeyek 4 Sekawan : Strategi Analisis SWOT Erlangga Aditya Pratama; Sinta Sukmawati; Putri Mahabbatun Aliyah; Maisya Hayina Zahra; Perwito Perwito
JURNAL RISET MANAJEMEN (JURMA) Vol 3 No 1 (2025): JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v3i1.2988

Abstract

In the era of globalization, strong economic development is a priority for every country, with a significant focus on the role of Micro, Small, and Medium Enterprises (MSMEs). Using a qualitative descriptive approach of the field research method through interviews by utilizing field research to evaluate Rempeyek's business feasibility study. This research highlights the fundamental contribution of MSMEs to the national economy, especially in addressing issues such as poverty, unemployment, and income distribution. The study emphasizes the importance of understanding market opportunities and capitalizing on them through innovative product offerings that appeal to consumers. One of these promising businesses is the culinary business "Rempeyek 4 Sekawan", a traditional Indonesian snack that has gained popularity in various demographics. The study identified the potential market for reampeyek businesses, especially with the increasing demand for local snacks that combine traditional flavors with modern innovations. However, dynamic market conditions present challenges that require a comprehensive feasibility analysis. Therefore, the results of the research on the 4 friends business are worthy of being carried out as a business opportunity by using analysis that covers various aspects, including market and marketing, finance, operations, production and technology, human resources, and legal considerations. By applying a SWOT analysis, this study aims to provide insight into the competitive position of Rempeyek 4 Sekawan's business, ensuring its sustainability and success in the market.
Dampak Pelanggaran Etika Bisnis terhadap Konsumen: Studi Kasus Promotor Mecimapro dalam Penyelenggaraan Konser Musik Internasional di Indonesia Salsha Dwi Agustien; Halimah Zahrah; Maisya Hayina Zahra; Ghina Aulia Asy Syifa; Rahma Khairunnisa Amalia
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): November: Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/8j7s4616

Abstract

The growth of the international music concert industry in Indonesia has led to the emergence of specialized promoters such as PT Melania Citra Permata (Mecimapro). Since 2015, Mecimapro has actively organized concerts featuring South Korean artists, yet its business practices have often drawn criticism for ethical violations. This study aims to examine the ethical breaches committed by Mecimapro and their impact on consumer rights and trust. The research method used is a literature review, employing the ethical business theory of Keraf and the stakeholder theory of Freeman. The findings reveal violations of principles such as honesty, fairness, autonomy, and moral integrity in various concerts, including unilateral venue changes, inadequate facilities, and delayed refund processes. These violations have a systemic impact on consumer safety, comfort, and perception, potentially tarnishing Indonesia's entertainment industry's reputation on a global scale. The study highlights the urgency of implementing ethical principles and accountability in entertainment business practices to ensure consumer protection and industry sustainability.
Co-Authors Erlangga Aditya Pratama Ghina Aulia Asy Syifa Halimah Zahrah Perwito Perwito Putri Mahabbatun Aliyah Rahma Khairunnisa Amalia Salsha Dwi Agustien Sinta Sukmawati