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All Journal IECON: International Economics and Business Conference Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin Indonesia Economic Journal
Halimah Zahrah
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Peran Etika dalam Pengembangan Produk Keuangan dan Sistem Keuangan CBDC di Indonesia Melalui Proyek Garuda Muhamad Saefuloh; Halimah Zahrah; Yayang Soeparman; Azka Julian
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 3 (2025): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/0322a711

Abstract

  Pengembangan Central Bank Digital Currency (CBDC) di Indonesia melalui Proyek Garuda menimbulkan pertanyaan tentang peran etika dalam pengembangan produk keuangan dan sistem keuangan digital. Artikel ini membahas tentang pentingnya etika dalam pengembangan CBDC, termasuk privasi data, keamanan, dan aksesibilitas. Analisis ini menggunakan pendekatan kualitatif dengan mempelajari white paper,Proyek Garuda dan CBDC serta artikel tanggapan comunitas Asosiasi Sistem Pembayaran Indonesia dan juga reglusi yg sedang dikembangkan saat ini dari OJK dan BI. Hasil analisis menunjukkan bahwa etika berperan penting dalam pengembangan CBDC, dan perlu dipertimbangkan dalam desain dan implementasi CBDC untuk memastikan keamanan dan keadilan bagi semua pihak. latar belakang dari penelitian ini yaitu rencana penerapan CBDC tak lepas dari kehadiran mata uang digital kripto yang berpotensi menggantikan mata uang yang sah yakni rupiah, dalam penerapan CBDC tentu diperlukan dasar hukun yang kuat, kehadiran UU P2SK dan Fatwa DSN-MUI No 157,158 2024 & 116 2016  dirasa dapat menjadi dasar hukum yang kuat dalam menerapkan CBDC. Penelitian ini menjadi penting karena tanpa dasar hukum yang kuat penerbitan rupiah digital atau CBDC berpotensi untuk mendapat hambatan atau tantangan di kemudian hari, baik dari sisi hukum maupun sisi politik.
Etika Bisnis Dan Tanggung Jawab Sosial BUMN: Studi Kasus Kontroversi Kebijakan Tarif Dasar Listrik 2024 Fahira Salsabila; Halimah Zahrah; Nisa Septia Wulandari; M. Fariel Syima
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 3 (2025): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/pyhe2k31

Abstract

Penelitian ini menganalisis implementasi prinsip etika bisnis dalam kebijakan tarif dasar listrik PLN tahun 2024 yang menuai kontroversi akibat dilema antara keberlanjutan finansial dan tanggung jawab sosial. Fokus kajian mencakup empat isu utama: transparansi penetapan tarif, akuntabilitas terhadap pemangku kepentingan, keadilan dalam distribusi subsidi, serta pelaksanaan tanggung jawab sosial korporat. Metode yang digunakan adalah pendekatan kualitatif dengan desain studi kasus ganda dalam paradigma konstruktivis, melalui wawancara mendalam dan analisis dokumen. Hasil penelitian menunjukkan kesenjangan signifikan pada empat dimensi utama, yaitu kurangnya transparansi struktur biaya, lemahnya pengawasan regulator, ketidaktepatan sasaran subsidi, dan absennya kajian dampak sosial- ekonomi. Tiga dilema etis utama yang diidentifikasi adalah keberlanjutan vs tanggung jawab sosial, efisiensi vs keadilan, dan transparansi vs keunggulan bersaing. Temuan ini menegaskan bahwa PLN belum sepenuhnya mampu menyeimbangkan misi komersial dan sosial sebagai BUMN.
Analisis Etika Bisnis dan Tata Kelola Perusahaan Startup dalam Skandal Keuangan Halimah Zahrah; Andika Amirudin; Hoerul Dwi Natya Fauzan; Firyal Adilah Tisan
Indonesia Economic Journal Vol. 1 No. 2 (2025): DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ncjgq545

Abstract

This research explores ethical misconduct and corporate governance shortcomings in the financial controversy surrounding eFishery, an influential agritech startup in Indonesia. The country’s rapid digital expansion and investor-focused startup ecosystem have raised questions about organizational integrity and sustainability. The study focuses on identifying the tensions between valuation-driven growth and the adoption of ethical standards and governance principles. A qualitative literature review was conducted using materials from 2024 to 2025, including academic literature, regulatory data, media investigations, and company disclosures. Analysis draws on agency theory, stakeholder theory, and normative ethical frameworks to interpret the behavioral and structural violations involved. Findings reveal unethical practices, such as distorted financial records, misleading use of user data, and opacity in distributing support to aquaculture stakeholders. The company failed to meet the expectations of Good Corporate Governance, particularly in transparency, accountability, independence, and fairness. Recommendations proposed involve instituting whistleblowing systems, restructuring incentive mechanisms, cultivating moral awareness in organizational culture, and involving stakeholders in decision-making processes. The case of eFishery demonstrates the damaging consequences of ethical neglect and governance breakdown. Long-term resilience in startups within emerging economies demands early integration of ethical governance values.
Analisis Strategi Komunikasi Pemasaran Bisnis E-Tiket PT Persib Bandung Bermartabat Argy Aryaputra Firjatullah; Halimah Zahrah; Galuh Sopandi; Ilham Muhyi Hapidhin
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 3 (2025): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/5c0cf117

Abstract

Penelitian ini bertujuan untuk memahami bagaimana informan menginterpretasikan strategi komunikasi pemasaran yang diterapkan oleh klub sepak bola Persib Bandung. Studi ini menggunakan metode penelitian kualitatif, yang menghasilkan data deskriptif berupa kata-kata tertulis atau lisan dari individu-individu yang terlibat dalam menjelaskan bagaimana strategi pemasaran klub sepak bola Persib Bandung membangun citra mereknya sebagai klub sepak bola profesional. Untuk pengumpulan data, peneliti melakukan wawancara mendalam dengan informan yang memiliki peran signifikan dan pemahaman tentang strategi pemasaran klub sepak bola Persib Bandung dalam membangun citra mereknya sebagai klub profesional. Metode penelitian yang dipilih adalah kualitatif deskriptif. Dalam membangun citra merek klub sepak bola Persib Bandung, digunakan strategi komunikasi pemasaran terintegrasi, yang meliputi komunikasi interaktif, pemasaran langsung, hubungan masyarakat (public relations), penjualan personal (personal selling), dan iklan.Lebih lanjut, beberapa aspek memengaruhi klub sepak bola Persib Bandung dalam menjadi klub sepak bola profesional, termasuk aspek olahraga, aspek infrastruktur, aspek personal dan administratif, aspek hukum, dan aspek finansial. Semua aspek ini berkontribusi pada bagaimana klub Persib Bandung membentuk dirinya sebagai klub profesional. Klub sepak bola Persib Bandung mempertimbangkan aspek-aspek ini untuk menjaga citranya sebagai klub sepak bola profesional.  
Plagiarisme Bisnis Kuliner Lintas Negara: Analisis Etika dan Hukum pada Kasus Bakery di Indonesia Amelia Mara Jasmine; Halimah Zahrah; Bellia Aghata; Dewi Putri Angelina; Ditta Rahmawati
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 3 (2025): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/zbyv9e15

Abstract

Plagiarism in the culinary business is now a frequent issue, especially when it involves two countries such as Indonesia and Australia. This study discusses the alleged plagiarism of the business concept carried out by Circles Bakery against Publique Bakery, starting from the appearance of their cakes, logos, and interior designs. The purpose of this study is to review the case from the perspective of business ethics and applicable legal regulations, both nationally and internationally. The study uses a qualitative approach with a case study method. The focus of this study is Circles Bakery as the perpetrator and Publique Bakery as the party suspected of being copied. Data were obtained from various sources such as media articles, social media uploads, and other supporting information relevant to the case. Researchers chose these sources deliberately because they were considered most relevant to the topic. The collected data were analyzed by filtering important information, compiling it, and drawing conclusions from the existing findings. The results of the study indicate that although there have been no official lawsuits, the striking similarities in concept between the two businesses raise ethical questions and concerns about copyright protection. This study suggests that business actors, especially MSMEs, should value the originality of ideas more and understand the importance of running a business in an honest and ethical manner. In addition, stronger legal and educational support is needed to prevent similar cases in the future.
Analisis Perbedaan Regulasi Pangan pada Pasar Ekspor: Studi Kasus Penarikan Produk Mi Instan Indonesia di Beberapa Negara Rindu Aprillia; Halimah Zahrah; Wulan Nur Aszad; Zahra Fauziahsari
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 3 (2025): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/r4a9e624

Abstract

This study examines how differences in food safety regulations in Indonesia, Taiwan, and Malaysia impacted the recall of Indomie Special Chicken Flavor products in Taiwan and Malaysia. The main issue revealed is that regulatory differences led to the recall of the product, even though it met applicable Indonesian food safety standards and Codex Alimentarius standards. This study aims to identify the factors contributing to the recall and provide strategic recommendations to industry stakeholders. Employing descriptive qualitative methods and literature analysis, this study investigates the product recall caused by ethylene oxide (EtO) levels exceeding limits set by Taiwanese and Malaysian authorities. The results indicate that differences in export destination country regulations are a key factor in product recalls, requiring producers to understand and comply with local regulations more thoroughly. Additionally, the study emphasizes the importance of business ethics and transparent crisis communication strategies for maintaining corporate reputation and consumer trust. These findings offer strategic recommendations to industry stakeholders and policymakers for managing regulatory compliance and risk mitigation to ensure the sustainability of Indonesian food exports to global markets. Thus, this study contributes to a better understanding of international regulatory dynamics and their implications for the food industry.
Analisis Etika Bisnis dan Strategi Korporasi dalam Kasus Penyitaan Dana (2025) Adam Saputro; Halimah Zahrah; Ahmad Naufal Ramadhan; Faishal Bahrul Ulum
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 3 (2025): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/xcnbzr46

Abstract

This study aims to analyze the crisis communication strategy employed by PT Wilmar Nabati Indonesia in response to the seizure of IDR 11.8 trillion by the Attorney General's Office of the Republic of Indonesia in 2025. In this case, a narrative conflict emerged between Wilmar, which claimed the funds were a form of “voluntary guarantee,” and the Attorney General’s Office, which asserted the funds were “evidence of a criminal act of corruption.” This research uses a qualitative approach with a single case study method and employs discourse analysis and framing analysis on official documents, media reports, and expert commentary. Data were analyzed using the Miles & Huberman model, which includes data reduction, data display, and conclusion drawing. The findings reveal that Wilmar’s communication framing tends to mislead the public due to the absence of legal clarity. This framing contradicts key principles of business ethics, such as honesty, transparency, and social responsibility, and violates the fundamental standards of Good Corporate Governance (GCG). The lack of synchronization between the company’s legal and public relations divisions indicates weak internal coordination in managing legal crises. This study recommends that corporations establish integrated crisis communication systems involving legal teams and strengthen ethical and governance training for senior management. The results of this research offer a valuable contribution to the development of ethical and responsible corporate communication strategies in facing legal pressure..
Etika Endorsement oleh Influencer: Antara Marketing dan Kejujuran Konsumen(Studi Kualitatif pada Konten Promosi di Media Sosial Indonesia) Muhamad Fadli Ferdi Muslim; Halimah Zahrah; Afif Naufal; Diaz Ilham; Rido Rivana
Indonesia Economic Journal Vol. 1 No. 2 (2025): DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/e53jy181

Abstract

Penelitian ini bertujuan untuk menganalisis dilema etika yang inheren dalam praktik endorsement oleh influencer di platform media sosial Indonesia. Mengadopsi pendekatan kualitatif dengan desain studi kasus, data penelitian dikumpulkan melalui dua sumber utama: analisis konten primer terhadap postingan promosi di media sosial, dan analisis data sekunder yang berasal dari transkrip wawancara mendalam penelitian terdahulu (Putri & Suryadi, 2022). Data sekunder ini mencakup perspektif dari influencer, konsumen aktif media sosial, dan praktisi pemasaran. Temuan penelitian mengindikasikan bahwa: (1) sekitar 75% influencer yang dianalisis dalam data sekunder menghadapi konflik antara kewajiban kontraktual dengan merek dan komitmen terhadap integritas pribadi, seringkali merasa tertekan untuk mempromosikan produk yang belum sepenuhnya mereka yakini; (2) konsumen menunjukkan tingkat skeptisisme yang meningkat, dengan 68% dari konten yang dianalisis tidak memiliki disclaimer yang jelas, memicu persepsi ketidakjujuran di kalangan audiens; dan (3) tekanan industri, terutama sistem komisi berbasis konversi, dapat mendorong beberapa influencer untuk mengabaikan prinsip-prinsip etika dalam produksi konten promosi. Implikasi dari studi ini menyoroti urgensi bagi para pemangku kepentingan untuk mengembangkan dan mengimplementasikan strategi endorsement yang lebih transparan, akuntabel, dan beretika.  
Tantangan dan Peluang Kecerdasan Buatan (AI) dalam Manajemen Digital: Kajian Etis dan Strategis di Indonesia Salman Surya Pratama; Halimah Zahrah; Rafid Najwan Daulah; Gilang Pratama
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 4 (2025): JULI (Edisi Spesial)
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/e16x8z70

Abstract

Perkembangan teknologi Artificial Intelligence (AI) membawa perubahan besar dalam berbagai sektor, mulai dari kesehatan hingga pendidikan dan industri. Namun, seiring dengan peluang yang ditawarkan, AI juga memunculkan tantangan etika, keamanan data, dan diskriminasi algoritmik. Penelitian ini bertujuan untuk mengidentifikasi tantangan utama dan peluang strategis dalam penerapan AI, khususnya di konteks negara berkembang seperti Indonesia. Menggunakan pendekatan deskriptif kualitatif dengan metode Delphi terhadap 10 partisipan kunci dari berbagai sektor industri, hasil penelitian menunjukkan bahwa sebagian besar fungsi rutin manajerial dapat dialihkan kepada AI. Namun, penerapan AI tetap menghadapi risiko signifikan seperti privasi data dan ketergantungan sistem. Penelitian ini merekomendasikan perlunya penguatan etika digital dan literasi AI untuk mewujudkan penerapan yang bertanggung jawab dan bermanfaat.
Penegakan Etika Bisnis dan Tata Kelola Perusahaan dalam Pencegahan Korupsi Serta Pemulihan Kepercayaan Publik pada Perusahaan Migas Nasional Ashilah Fauziyah; Halimah Zahrah; Yesica Maulina; Dea Wisnu Ramdani; Fajar
Indonesia Economic Journal Vol. 1 No. 2 (2025): DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/cpfxq856

Abstract

Corruption cases in State-Owned Enterprises (BUMN), especially in PT. Pertamina, have had an impact on decreasing public trust in state institutions. This study aims to analyze the implementation of business ethics and good corporate governance (GCG) principles in PT. Pertamina, as well as to evaluate in preventing corruption and restoring public trust. The research method used is descriptive qualitative based on literature studies, with thematic analysis of official documents, audit reports and academic studies. The results of the study indicate that anti-corruption policies have been implemented but violations still occur due to weak internalization of ethical values ​​and inconsistencies in the implementation of good corporate governance (GCG). The integration of business ethics and good corporate governance (GCG) principles has proven to be more effective than separate implementation, because it is able to build a clean, transparent and accountable organizational culture. This study recommends strengthening a culture of integrity, ongoing training, and community involvement in supervision as a strategy to eradicate corruption in the BUMN environment.
Co-Authors Adam Saputro Afif, Naufal Ahmad Khairi Ahmad Naufal Ramadhan Alfathir Hilal Nazmi Alvin Firdaus Amelia Fega Amelia Mara Jasmine Ananda Aprilia Andika Amirudin Ardhika Dhiyaulhayat Argy Aryaputra Firjatullah Arrizan Fadillah Arya Pramudita Asep Suwarna Ashilah Fauziyah Aulia Nur Syifani Azka Julian Bellia Aghata Citra Indah Puspitasari Dea Ingrid Ramadani Dea Wisnu Ramdani Dessy Susilawati Dewi Putri Angelina Diaz Ilham Dini Mardiani Ditta Rahmawati Erick Surya Fahira Salsabila Faisal Taufiqurohman Faishal Bahrul Ulum Fajar Febby Setya Firyal Adilah Tisan Galuh Sopandi Gilang Pratama Hanny Handayani Hizkia Ihza A Hoerul Dwi Natya Fauzan Ia Kurnia Ilham Muhyi Hapidhin Jihan Az-Zahra Nurhaliza M Arsyad M Zidan A M. Fariel Syima Mega Sakova Muhamad Fadli Ferdi Muslim Muhamad Saefuloh Muhammad Arif Hidayat Muhammad Fadhlan Rizqullah Muhammad Ilham Fauzul Nanda Baihaqi Neng Cica Karlina Nisa Septia Wulandari Nisrina Nasywa Putri Rafid Najwan Daulah Rasyad Khairan Rido Rivana Rifqi Januariansyah Rina Pitria Rindu Aprillia Salman Surya Pratama Siti Syakira Hasna Kamila Vebytha Gustiar Isa P Winda Dewi Ningsih Windi Tri Natarina Wulan Nur Aszad Yayang Soeparman Yesica Maulina Yunisa Nuramalia Zahra Fauziahsari