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All Journal PENG: Jurnal Ekonomi dan Manajemen IECON: International Economics and Business Conference Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin Indonesia Economic Journal
Halimah Zahrah
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Dampak Pelanggaran Etika Bisnis terhadap Konsumen: Studi Kasus Promotor Mecimapro dalam Penyelenggaraan Konser Musik Internasional di Indonesia Salsha Dwi Agustien; Halimah Zahrah; Maisya Hayina Zahra; Ghina Aulia Asy Syifa; Rahma Khairunnisa Amalia
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): November: Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/8j7s4616

Abstract

The growth of the international music concert industry in Indonesia has led to the emergence of specialized promoters such as PT Melania Citra Permata (Mecimapro). Since 2015, Mecimapro has actively organized concerts featuring South Korean artists, yet its business practices have often drawn criticism for ethical violations. This study aims to examine the ethical breaches committed by Mecimapro and their impact on consumer rights and trust. The research method used is a literature review, employing the ethical business theory of Keraf and the stakeholder theory of Freeman. The findings reveal violations of principles such as honesty, fairness, autonomy, and moral integrity in various concerts, including unilateral venue changes, inadequate facilities, and delayed refund processes. These violations have a systemic impact on consumer safety, comfort, and perception, potentially tarnishing Indonesia's entertainment industry's reputation on a global scale. The study highlights the urgency of implementing ethical principles and accountability in entertainment business practices to ensure consumer protection and industry sustainability.
Analisis Strategi Etika Bisnis Agensi Hiburan Korea Selatan dalam Menghadapi Fenomena Cancel Culture Tariza Mega Pratiwi Garini; Halimah Zahrah; Aulia Silvana; Haura Nurul Ilmi; Naura Rahadhatul Aisy
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): November: Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/w4avmh15

Abstract

This study explores the ethical business strategies of South Korean entertainment agencies in responding to the growing challenge of cancel culture within the entertainment industry. In a landscape highly sensitive  to public morality, the reputations of both artist and agencies can collapse under intense ethical scrutiny. Using a qualitative case study approach, the research collects data from official agency statements, media reports, and public reactions. Findings reveal that agencies often prioritize the company’s and group’s image over individual artists, especially in cases involving legal or moral violations. Speed, transparency, and sincerity in responses can worsen the crisis. The study analyzes notable cases such as B.I’s (Kim Hanbin) drug allegations, bullying controversies involving Kim Garam and Jimin , and scandals linked to Kim Seon-ho and Kim Sae-ron. Results indicate that although the impact on artists’ careers can be severe and long-term, rehabilitation remains possible-as seen in Kim Seon-ho’s case. This research provides valuable insights into reputation management dynamics and ethical pressures within South Korea’s highly public and competitive entertainment culture.
Analisis Etika Bisnis Industrial Hak Keamanan Pekerja Khususnya pada Karyawati Wafiyati Nur Amrina; Halimah Zahrah; Lailafitri Pratiwi; Alifa Raudhatul Nisa; Naila Dwi Ananti
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): November: Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/6bvaaq06

Abstract

This research examines business ethics of employee rights in industry, with a case study of PT Alpen Food Industry (AICE), a company engaged in ice cream production. Through a qualitative approach, the main focus of this research is the violation of law and business ethics against gender injustice, lack of protection of reproductive rights, and lack of access to justice in the workplace. Using a qualitative approach and analysis of business ethics and human rights theories, this research shows that the company's practices contradict the Labor Law and principles of social responsibility. The research provides policy recommendations to improve protection for women workers in the industrial sector.
Eksploitasi Klaim Berlebihan dalam Etika Pemasaran dan Implikasi Hukum terhadap Perlindungan Konsumen Putri Dewi Renggani; Halimah Zahrah; Dwi Julyansyah; Andyka Maulana Prayoga; Mia Damayanti
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): November: Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/bbda0m55

Abstract

The growth of the skin care industry in the digital era has encouraged the emergence of various aggressive promotional strategies, including overclaim practices in product advertisements. This study aims to examine the form, impact, and ethical and legal implications of overclaiming practices in skincare product advertisements in Indonesia. Using a descriptive qualitative approach based on a literature study, this research examines seven scientific articles as well as relevant legal regulations to identify patterns of irregularities in the promotion of skin care products. The results of the analysis show that overclaims not only violate the principles of marketing ethics such as honesty, transparency, and social responsibility, but also contradict the provisions of consumer protection law, particularly Law Number 8 Year 1999 and BPOM Regulations. This is reinforced by weak supervision of digital promotions and the involvement of influencers without validation of information. This research emphasizes the importance of strengthening regulations, increasing consumer literacy, and enforcing business ethics in building a fair and accountable marketing ecosystem in the beauty industry.
Evaluasi Perlindungan Hukum bagi Pekerja dalam Kasus Pemaksaan Pengunduran Diri di Perusahaan Fashion Indonesia Fiqi Ardi Abdurahman Masdar; Halimah Zahrah; Refansa Febriana Akbar; Dewi Resti Agustiani
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): November: Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/amxakq82

Abstract

Penelitian ini membahas fenomena pemaksaan pengunduran diri PHK sepihak perusahaan fashion Indonesia, khususnya kasus  perusahaan Erigo & The Goods Department. Praktik pemaksaan resign ini tidak hanya melanggar hak-hak pekerja secara hukum dan etika, tetapi juga menimbulkan dampak psikologis dan ekonomi yang signifikan, seperti stres, kecemasan,kehilangan hak atas jaminan sosial maupun pesangon. Meskipun perlindungan hukum telah diatur dalam Undang-Undang Ketenagakerjaan serta peraturan terkait lainnya, implementasinya dalam lapangan masih lemah akibat ketidaktahuan pekerja akan hak-haknya serta sulitnya pembuktian unsur paksaan. Penelitian ini menggunakan metode deskriptif kualitatif dengan studi literatur untuk menganalisis efektivitas mekanisme penyelesaian sengketa melalui bipartit, mediasi,Pengadilan Hubungan Industrial. Hasil penelitian menunjukkan bahwa mekanisme penyelesaian sengketa yang ada belum sepenuhnya efektif dalam melindungi hak pekerja yang dipksa resign. Oleh karena itu, diperlukan reformulasi kebijakan, penguatan pengawasan, serta edukasi dan pendampingan hukum bagi pekerja agar perlindungan hak-hak pekerja dapat terwujud secara optimal
Dampak Label Halal Palsu Terhadap Kepercayaan Konsumen dan Reputasi Bisnis Lokal Syahira Rachmadina; Halimah Zahrah; Fidelairna Daniswara; Umu Mahmudah
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): November: Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/dst3zr21

Abstract

Consumer trust is a crucial element in the sustainability of culinary businesses, especially in Indonesia, where the majority of the population is Muslim. The case of Ayam Goreng Widuran Solo, a long-established traditional restaurant, gained public attention after it was revealed that one of its menu items contained pork, without clear labeling or information provided to consumers. This study aims to analyze the impact of a lack of transparency in food content information on consumer trust, business, and compliance with halal product regulations. This research employs a qualitative descriptive approach, using semi-structured interviews and documentation studies from social media and online news sources. Data were analyzed thematically by identifying patterns in consumer perceptions and responses. The findings indicate that the absence of transparent product information significantly undermines consumer trust, triggers reputational crises on social media, and suggests potential violations of Law No. 33 of 2014 concerning Halal Product Assurance. Moreover, the study reveals that many small business operators still lack understanding of regulatory obligations regarding halal and non-halal labeling. This research highlights the importance of business ethics and information transparency in maintaining consumer trust, particularly in a religiously sensitive society. Greater education and regulatory oversight are needed to ensure comprehensive implementation of halal standards, not only in large industries but also within traditional food enterprises.
Analisis Etika Pemasaran dan Dampaknya terhadap Reputasi Merek pada Kampanye Iklan Air Mineral Aisyah Humayyrah; Halimah Zahrah; Amelia Rahmadani; Indy Fauziah Hanifa; Nabila Syaharani
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): November: Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/haad0782

Abstract

This study aims to explore the ethical aspects of Le Minerale's advertising promotion and its impact on brand image. The case highlighted is the Le Minerale billboard showing two unaccompanied babies, which has sparked controversy in society. This research method uses a descriptive qualitative approach by conducting literature studies, observing advertising content, and narrative analysis. The research findings indicate that the advertisement violates the Indonesian Advertising Ethics (EPI) guidelines, especially regarding child exploitation and honesty in delivering messages. This violation causes negative reactions from the public, reduces consumer trust levels, and has the potential to damage brand reputation in the long term. This study emphasizes the importance of integrating ethics in business and consumer protection regulations in marketing strategies, as well as the need for companies to formulate reputation recovery steps through clear and responsible crisis communication. In this context, companies must consider the social and ethical impacts of every marketing decision taken. Therefore, this study can be a reference for companies to increase ethical awareness in product promotion and build a positive brand image in the eyes of consumers. Thus, companies can avoid the same mistakes and increase consumer trust in the brand. In addition, this study can also contribute to the development of marketing ethics and consumer protection theories in Indonesia.
Peran Etika dalam Pengembangan Produk Keuangan dan Sistem Keuangan CBDC di Indonesia Melalui Proyek Garuda Muhamad Saefuloh; Halimah Zahrah; Yayang Soeparman; Azka Julian
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 3 (2025): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/0322a711

Abstract

  Pengembangan Central Bank Digital Currency (CBDC) di Indonesia melalui Proyek Garuda menimbulkan pertanyaan tentang peran etika dalam pengembangan produk keuangan dan sistem keuangan digital. Artikel ini membahas tentang pentingnya etika dalam pengembangan CBDC, termasuk privasi data, keamanan, dan aksesibilitas. Analisis ini menggunakan pendekatan kualitatif dengan mempelajari white paper,Proyek Garuda dan CBDC serta artikel tanggapan comunitas Asosiasi Sistem Pembayaran Indonesia dan juga reglusi yg sedang dikembangkan saat ini dari OJK dan BI. Hasil analisis menunjukkan bahwa etika berperan penting dalam pengembangan CBDC, dan perlu dipertimbangkan dalam desain dan implementasi CBDC untuk memastikan keamanan dan keadilan bagi semua pihak. latar belakang dari penelitian ini yaitu rencana penerapan CBDC tak lepas dari kehadiran mata uang digital kripto yang berpotensi menggantikan mata uang yang sah yakni rupiah, dalam penerapan CBDC tentu diperlukan dasar hukun yang kuat, kehadiran UU P2SK dan Fatwa DSN-MUI No 157,158 2024 & 116 2016  dirasa dapat menjadi dasar hukum yang kuat dalam menerapkan CBDC. Penelitian ini menjadi penting karena tanpa dasar hukum yang kuat penerbitan rupiah digital atau CBDC berpotensi untuk mendapat hambatan atau tantangan di kemudian hari, baik dari sisi hukum maupun sisi politik.
Etika Bisnis Dan Tanggung Jawab Sosial BUMN: Studi Kasus Kontroversi Kebijakan Tarif Dasar Listrik 2024 Fahira Salsabila; Halimah Zahrah; Nisa Septia Wulandari; M. Fariel Syima
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 3 (2025): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/pyhe2k31

Abstract

Penelitian ini menganalisis implementasi prinsip etika bisnis dalam kebijakan tarif dasar listrik PLN tahun 2024 yang menuai kontroversi akibat dilema antara keberlanjutan finansial dan tanggung jawab sosial. Fokus kajian mencakup empat isu utama: transparansi penetapan tarif, akuntabilitas terhadap pemangku kepentingan, keadilan dalam distribusi subsidi, serta pelaksanaan tanggung jawab sosial korporat. Metode yang digunakan adalah pendekatan kualitatif dengan desain studi kasus ganda dalam paradigma konstruktivis, melalui wawancara mendalam dan analisis dokumen. Hasil penelitian menunjukkan kesenjangan signifikan pada empat dimensi utama, yaitu kurangnya transparansi struktur biaya, lemahnya pengawasan regulator, ketidaktepatan sasaran subsidi, dan absennya kajian dampak sosial- ekonomi. Tiga dilema etis utama yang diidentifikasi adalah keberlanjutan vs tanggung jawab sosial, efisiensi vs keadilan, dan transparansi vs keunggulan bersaing. Temuan ini menegaskan bahwa PLN belum sepenuhnya mampu menyeimbangkan misi komersial dan sosial sebagai BUMN.
Eksploitasi Kredibilitas Profesi dalam Pemasaran dan Pelanggaran Etika Bisnis pada Produk Skincare Maryo Putra Rahayu; Halimah Zahrah; Annisa Zaida Rahman; Siti Kamila Nurhasanah
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): November: Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/61j79z64

Abstract

The development of the skincare industry in Indonesia has encouraged the emergence of various marketing strategies that often ignore the principles of business and professional ethics. This research examines the practice of exploiting the credibility of the medical profession in the promotion of Athena skincare products, which is carried out by an influencer doctor. This study uses forms of ethical violations in the case of overclaiming the content of White Tomato and Salmon DNA, the practice of repackaging imported products without re-notification to BPOM, and the use of microneedle application methods that contradict the definition of cosmetics. The findings show that the involvement of medical personnel in commercial promotion without clear scientific basis violates the principles of honesty, social responsibility, and professional integrity as stipulated in the Indonesian Medical Code of Ethics and business ethics theory. Such violations negatively impact public trust, create public disinformation, and pose risks to consumer health. This research emphasizes the importance of post-approval cosmetic regulation reform, strengthening professional code of ethics in the digital era, and consumer literacy as strategic steps to build a more ethical and responsible skincare industry.
Co-Authors Adam Riski Mubarok Adam Saputro Afif Naufal Agisni Alawiyah Agree Dani Norrochman Ahmad Khairi Ahmad Naufal Ramadhan Aisyah Humayyrah Aisyah Yulia Citra Alfathir Hilal Nazmi Ali Rahman Fauji Alifa Raudhatul Nisa Alvin Firdaus Amanda Helinkika Amelia Fega Amelia Mara Jasmine Amelia Rahmadani Ananda Aprilia Anastasya Salsabila Alika Putri Andika Amirudin Andyka Maulana Prayoga Annisa Desfia Annisa Zaida Rahman Ardhika Dhiyaulhayat Argy Aryaputra Firjatullah Arrizan Fadillah Arya Haydar Zulfikar Arya Pramudita Asep Iwan Ridwan Nugraha Asep Suwarna Ashilah Fauziyah Aulia Nur Syifani Aulia Rahadatulaisyi Aulia Silvana Azka Julian Azmi Aufal Marom Bellia Aghata Citra Indah Puspitasari Dea Ingrid Ramadani Dea Kuni Fauziyah Dea Wisnu Ramdani Dendi Nur Fadilah Dessy Susilawati Dewi Putri Angelina Dewi Resti Agustiani Diaz Ilham Dimas Satria Iskandar Dini Mardiani Ditta Rahmawati Dwi Julyansyah Erick Surya Fahdah Athifah Haura Fadhilah Fahira Salsabila Fahra Awalia Zahra Faisal Taufiqurohman Faishal Bahrul Ulum Fajar Febby Setya Febi Tivani Amelia Putri Feisal Rahman Setiawan Fidelairna Daniswara Fiqi Ardi Abdurahman Masdar Firyal Adilah Tisan Fitri Nabila Khairunnisa Galuh Sopandi Ghina Aulia Asy Syifa Gilang Pratama Hanifa Aulia Hanny Handayani Haura Nurul Ilmi Hizkia Ihza A Hoerul Dwi Natya Fauzan Ia Kurnia Ikmila Khoerunnisa Ilham Muhyi Hapidhin Indy Fauziah Hanifa Jihan Az-Zahra Nurhaliza Karmelia Ravensky Kayla Rizqy Agustina Lailafitri Pratiwi M Arsyad M Zidan A M. Fariel Syima Maisya Hayina Zahra Maryo Putra Rahayu Mega Sakova Mia Damayanti Mona Amir Mugni Nurul Ilmi Muhamad Fadli Ferdi Muslim Muhamad Saefuloh Muhammad Arif Hidayat Muhammad Fadhlan Rizqullah Muhammad Ilham Fauzul Muhammad Raihan N. M Mutia Damayanti Nabila Syaharani Nadia Wangsa Kusumadiningrat Nahla Della Puspita Naila Dwi Ananti Nanda Baihaqi Naufal Fathi Athallah Naura Rahadhatul Aisy Neng Cica Karlina Neng Lisda Saadah Nida Hulwa Luthfiyah Nida Windatun Nisa Septia Wulandari Nisrina Nasywa Putri Novi Ramadani Putri Ayuningtyas Putri Dewi Renggani Rafid Najwan Daulah Rahma Khairunnisa Amalia Rasyad Khairan Rayhan Azhari Ilham Refansa Febriana Akbar Rhiza Villani Rido Rivana Rifqi Januariansyah Rifzki Raihansah Rina Pitria Rindu Aprillia Sadam Maulana Salman Surya Pratama Salsabila Fauziah Salsha Dwi Agustien Shahnaz Rahmadina Nurhidayat Shellvy Setiawan Silva Novianti Siti Kamila Nurhasanah Siti Syakira Hasna Kamila Soffi Assifa Insani Syahira Rachmadina Syakila Fasha Nurdin Syifa Hoerunisa Tania Kirana Aprilia Tariza Mega Pratiwi Garini Umu Mahmudah Vebytha Gustiar Isa P Wafiyati Nur Amrina Wanda Aruniya Winda Dewi Ningsih Windi Tri Natarina Wulan Nur Aszad Yayang Soeparman Yesica Maulina Yunisa Nuramalia Zahra Fauziahsari