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All Journal PENG: Jurnal Ekonomi dan Manajemen IECON: International Economics and Business Conference Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin Indonesia Economic Journal
Halimah Zahrah
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Peran Etika dalam Pengembangan Produk Keuangan dan Sistem Keuangan CBDC di Indonesia Melalui Proyek Garuda Muhamad Saefuloh; Halimah Zahrah; Yayang Soeparman; Azka Julian
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 3 (2025): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/0322a711

Abstract

  Pengembangan Central Bank Digital Currency (CBDC) di Indonesia melalui Proyek Garuda menimbulkan pertanyaan tentang peran etika dalam pengembangan produk keuangan dan sistem keuangan digital. Artikel ini membahas tentang pentingnya etika dalam pengembangan CBDC, termasuk privasi data, keamanan, dan aksesibilitas. Analisis ini menggunakan pendekatan kualitatif dengan mempelajari white paper,Proyek Garuda dan CBDC serta artikel tanggapan comunitas Asosiasi Sistem Pembayaran Indonesia dan juga reglusi yg sedang dikembangkan saat ini dari OJK dan BI. Hasil analisis menunjukkan bahwa etika berperan penting dalam pengembangan CBDC, dan perlu dipertimbangkan dalam desain dan implementasi CBDC untuk memastikan keamanan dan keadilan bagi semua pihak. latar belakang dari penelitian ini yaitu rencana penerapan CBDC tak lepas dari kehadiran mata uang digital kripto yang berpotensi menggantikan mata uang yang sah yakni rupiah, dalam penerapan CBDC tentu diperlukan dasar hukun yang kuat, kehadiran UU P2SK dan Fatwa DSN-MUI No 157,158 2024 & 116 2016  dirasa dapat menjadi dasar hukum yang kuat dalam menerapkan CBDC. Penelitian ini menjadi penting karena tanpa dasar hukum yang kuat penerbitan rupiah digital atau CBDC berpotensi untuk mendapat hambatan atau tantangan di kemudian hari, baik dari sisi hukum maupun sisi politik.
Etika Bisnis Dan Tanggung Jawab Sosial BUMN: Studi Kasus Kontroversi Kebijakan Tarif Dasar Listrik 2024 Fahira Salsabila; Halimah Zahrah; Nisa Septia Wulandari; M. Fariel Syima
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 3 (2025): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/pyhe2k31

Abstract

Penelitian ini menganalisis implementasi prinsip etika bisnis dalam kebijakan tarif dasar listrik PLN tahun 2024 yang menuai kontroversi akibat dilema antara keberlanjutan finansial dan tanggung jawab sosial. Fokus kajian mencakup empat isu utama: transparansi penetapan tarif, akuntabilitas terhadap pemangku kepentingan, keadilan dalam distribusi subsidi, serta pelaksanaan tanggung jawab sosial korporat. Metode yang digunakan adalah pendekatan kualitatif dengan desain studi kasus ganda dalam paradigma konstruktivis, melalui wawancara mendalam dan analisis dokumen. Hasil penelitian menunjukkan kesenjangan signifikan pada empat dimensi utama, yaitu kurangnya transparansi struktur biaya, lemahnya pengawasan regulator, ketidaktepatan sasaran subsidi, dan absennya kajian dampak sosial- ekonomi. Tiga dilema etis utama yang diidentifikasi adalah keberlanjutan vs tanggung jawab sosial, efisiensi vs keadilan, dan transparansi vs keunggulan bersaing. Temuan ini menegaskan bahwa PLN belum sepenuhnya mampu menyeimbangkan misi komersial dan sosial sebagai BUMN.
Analisis Etika Bisnis dan Tata Kelola Perusahaan Startup dalam Skandal Keuangan Halimah Zahrah; Andika Amirudin; Hoerul Dwi Natya Fauzan; Firyal Adilah Tisan
Indonesia Economic Journal Vol. 1 No. 2 (2025): DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ncjgq545

Abstract

This research explores ethical misconduct and corporate governance shortcomings in the financial controversy surrounding eFishery, an influential agritech startup in Indonesia. The country’s rapid digital expansion and investor-focused startup ecosystem have raised questions about organizational integrity and sustainability. The study focuses on identifying the tensions between valuation-driven growth and the adoption of ethical standards and governance principles. A qualitative literature review was conducted using materials from 2024 to 2025, including academic literature, regulatory data, media investigations, and company disclosures. Analysis draws on agency theory, stakeholder theory, and normative ethical frameworks to interpret the behavioral and structural violations involved. Findings reveal unethical practices, such as distorted financial records, misleading use of user data, and opacity in distributing support to aquaculture stakeholders. The company failed to meet the expectations of Good Corporate Governance, particularly in transparency, accountability, independence, and fairness. Recommendations proposed involve instituting whistleblowing systems, restructuring incentive mechanisms, cultivating moral awareness in organizational culture, and involving stakeholders in decision-making processes. The case of eFishery demonstrates the damaging consequences of ethical neglect and governance breakdown. Long-term resilience in startups within emerging economies demands early integration of ethical governance values.
Analisis Strategi Komunikasi Pemasaran Bisnis E-Tiket PT Persib Bandung Bermartabat Argy Aryaputra Firjatullah; Halimah Zahrah; Galuh Sopandi; Ilham Muhyi Hapidhin
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 3 (2025): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/5c0cf117

Abstract

Penelitian ini bertujuan untuk memahami bagaimana informan menginterpretasikan strategi komunikasi pemasaran yang diterapkan oleh klub sepak bola Persib Bandung. Studi ini menggunakan metode penelitian kualitatif, yang menghasilkan data deskriptif berupa kata-kata tertulis atau lisan dari individu-individu yang terlibat dalam menjelaskan bagaimana strategi pemasaran klub sepak bola Persib Bandung membangun citra mereknya sebagai klub sepak bola profesional. Untuk pengumpulan data, peneliti melakukan wawancara mendalam dengan informan yang memiliki peran signifikan dan pemahaman tentang strategi pemasaran klub sepak bola Persib Bandung dalam membangun citra mereknya sebagai klub profesional. Metode penelitian yang dipilih adalah kualitatif deskriptif. Dalam membangun citra merek klub sepak bola Persib Bandung, digunakan strategi komunikasi pemasaran terintegrasi, yang meliputi komunikasi interaktif, pemasaran langsung, hubungan masyarakat (public relations), penjualan personal (personal selling), dan iklan.Lebih lanjut, beberapa aspek memengaruhi klub sepak bola Persib Bandung dalam menjadi klub sepak bola profesional, termasuk aspek olahraga, aspek infrastruktur, aspek personal dan administratif, aspek hukum, dan aspek finansial. Semua aspek ini berkontribusi pada bagaimana klub Persib Bandung membentuk dirinya sebagai klub profesional. Klub sepak bola Persib Bandung mempertimbangkan aspek-aspek ini untuk menjaga citranya sebagai klub sepak bola profesional.  
Plagiarisme Bisnis Kuliner Lintas Negara: Analisis Etika dan Hukum pada Kasus Bakery di Indonesia Amelia Mara Jasmine; Halimah Zahrah; Bellia Aghata; Dewi Putri Angelina; Ditta Rahmawati
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 3 (2025): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/zbyv9e15

Abstract

Plagiarism in the culinary business is now a frequent issue, especially when it involves two countries such as Indonesia and Australia. This study discusses the alleged plagiarism of the business concept carried out by Circles Bakery against Publique Bakery, starting from the appearance of their cakes, logos, and interior designs. The purpose of this study is to review the case from the perspective of business ethics and applicable legal regulations, both nationally and internationally. The study uses a qualitative approach with a case study method. The focus of this study is Circles Bakery as the perpetrator and Publique Bakery as the party suspected of being copied. Data were obtained from various sources such as media articles, social media uploads, and other supporting information relevant to the case. Researchers chose these sources deliberately because they were considered most relevant to the topic. The collected data were analyzed by filtering important information, compiling it, and drawing conclusions from the existing findings. The results of the study indicate that although there have been no official lawsuits, the striking similarities in concept between the two businesses raise ethical questions and concerns about copyright protection. This study suggests that business actors, especially MSMEs, should value the originality of ideas more and understand the importance of running a business in an honest and ethical manner. In addition, stronger legal and educational support is needed to prevent similar cases in the future.
Analisis Perbedaan Regulasi Pangan pada Pasar Ekspor: Studi Kasus Penarikan Produk Mi Instan Indonesia di Beberapa Negara Rindu Aprillia; Halimah Zahrah; Wulan Nur Aszad; Zahra Fauziahsari
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 3 (2025): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/r4a9e624

Abstract

This study examines how differences in food safety regulations in Indonesia, Taiwan, and Malaysia impacted the recall of Indomie Special Chicken Flavor products in Taiwan and Malaysia. The main issue revealed is that regulatory differences led to the recall of the product, even though it met applicable Indonesian food safety standards and Codex Alimentarius standards. This study aims to identify the factors contributing to the recall and provide strategic recommendations to industry stakeholders. Employing descriptive qualitative methods and literature analysis, this study investigates the product recall caused by ethylene oxide (EtO) levels exceeding limits set by Taiwanese and Malaysian authorities. The results indicate that differences in export destination country regulations are a key factor in product recalls, requiring producers to understand and comply with local regulations more thoroughly. Additionally, the study emphasizes the importance of business ethics and transparent crisis communication strategies for maintaining corporate reputation and consumer trust. These findings offer strategic recommendations to industry stakeholders and policymakers for managing regulatory compliance and risk mitigation to ensure the sustainability of Indonesian food exports to global markets. Thus, this study contributes to a better understanding of international regulatory dynamics and their implications for the food industry.
Analisis Etika Bisnis dan Strategi Korporasi dalam Kasus Penyitaan Dana (2025) Adam Saputro; Halimah Zahrah; Ahmad Naufal Ramadhan; Faishal Bahrul Ulum
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 3 (2025): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/xcnbzr46

Abstract

This study aims to analyze the crisis communication strategy employed by PT Wilmar Nabati Indonesia in response to the seizure of IDR 11.8 trillion by the Attorney General's Office of the Republic of Indonesia in 2025. In this case, a narrative conflict emerged between Wilmar, which claimed the funds were a form of “voluntary guarantee,” and the Attorney General’s Office, which asserted the funds were “evidence of a criminal act of corruption.” This research uses a qualitative approach with a single case study method and employs discourse analysis and framing analysis on official documents, media reports, and expert commentary. Data were analyzed using the Miles & Huberman model, which includes data reduction, data display, and conclusion drawing. The findings reveal that Wilmar’s communication framing tends to mislead the public due to the absence of legal clarity. This framing contradicts key principles of business ethics, such as honesty, transparency, and social responsibility, and violates the fundamental standards of Good Corporate Governance (GCG). The lack of synchronization between the company’s legal and public relations divisions indicates weak internal coordination in managing legal crises. This study recommends that corporations establish integrated crisis communication systems involving legal teams and strengthen ethical and governance training for senior management. The results of this research offer a valuable contribution to the development of ethical and responsible corporate communication strategies in facing legal pressure..
Analisis Strategi Perusahaan dalam Pemutusan Hubungan Kerja (PHK) Terhadap Kinerja Perusahaan pada Industri Tekstil Syifa Hoerunisa; Halimah Zahrah; Dimas Satria Iskandar; Adam Riski Mubarok
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): Oktober-Desember, Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/n7n94a39

Abstract

Layoffs are often used as efficiency measures by textile companies, but their impact on company performance still needs to be studied further. This study aims to evaluate the impact of layoff strategies on operational efficiency, productivity, and sustainability of textile companies. This study aims to analyze company strategies in implementing layoffs and evaluate their impact on company performance in the textile industry sector, especially in terms of operational efficiency, work productivity, and business sustainability. This study uses a qualitative approach with the type of research article study and case study on 3 former employees of textile companies who experienced layoffs. The results of the study indicate that the layoff strategy implemented by textile companies tends to focus on short-term cost efficiency, but has an impact on decreasing employee motivation, increasing workload, and operational instability. Although financial efficiency is achieved, in the long term this strategy can reduce productivity and work loyalty, and affect the company's image. Companies are advised to design a more humanistic and communicative layoff strategy, and consider other efficiency alternatives before carrying out layoffs. A dialogue-based approach and employee retraining can help maintain the company's performance and reputation in the long term 
Analisis Etika Bisnis pada Harga Terhadap Keputusan Pembelian di Perusahaan Minyak Goreng Fitri Nabila Khairunnisa; Halimah Zahrah; Kayla Rizqy Agustina; Nida Hulwa Luthfiyah
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): Oktober-Desember, Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/2v98yy15

Abstract

This study investigates the impact of business ethics and pricing on cunsomer purchasing decisions for cooking oil in Indonesia, focusing on the crisis of scarcity and price spikes during 2021-2022. As a staple commodity, cooking oil plays a vital role in the socio-economic landscape. Unethical practices such as hording and price manipulation by cartels have triggered public distrust and panic buying. Business ethics demand that companies act with fairness, social responsibility, and integrity, directly shaping cunsomer perceptions of fair and transparent pricing. Findings reveal that cunsomer consider ethical factors in their purchases, often preferring products from ethical companies even at higher prices. However, regulations like Indonesia’s Anti-Monopoly Law and Cunsomer Protection Law have not been fully effective in curbing these violations. The islamic economi perspective also highlight the importance of price justice and avoiding exploitation. This study uses a equalitative approach to analyze the interplay between business ethics, pricing, and purchasing decision, aiming to offer both theoretical insights and practical recommendations. The results suggest that businesses should prioritize ethucal considerations in pricing to build lasting cusomer trust. These findings are essential for echancing oversight and developing fair pricing polices in the cooking oil sector, contributing to more sustainable cunsomer confidence and market stability
Analisis Strategi  Pemasaran Negatif Terhadap Kepercayaan Konsumen pada Perusahaan Skincare: Studi Kasus SS Skin Ikmila Khoerunnisa; Halimah Zahrah; Novi Ramadani
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2025): Oktober-Desember, Humanities, Economic and Social Issues
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/6g0z0a32

Abstract

This anality aims to analyze the impact of negative marketing strategies on consumer trust in local skincare companies through a case study of SS Skin. A descriptive qualitative approach was employed using netnographic observation, and digital document analysis. The results show that promotional content containing hyperbolic claims such as “bright skin in 3 days without irritation” creates unrealistic expectation, leading to disappointment when actual outcomes differ. Sentiment analysis of netizen comments revealed dominant negative responses including distrust toward the brand and regulatory institutions. Compared to other cases like Scarlett Whitening and Kylie Skin, SS Skin’s failure in crisis communication worsened public perception. This study concludes that negative marketing strategies can cause systemic effects on the reputation of local brands and the overall trust in the skincare industry. Therefore, ethical, transparent, and evidence-based marketing communication is essential for building sustainable customer loyalty.
Co-Authors Adam Riski Mubarok Adam Saputro Afif, Naufal Ahmad Khairi Ahmad Naufal Ramadhan Alfathir Hilal Nazmi Alvin Firdaus Amelia Fega Amelia Mara Jasmine Ananda Aprilia Andika Amirudin Ardhika Dhiyaulhayat Argy Aryaputra Firjatullah Arrizan Fadillah Arya Pramudita Asep Suwarna Ashilah Fauziyah Aulia Nur Syifani Azka Julian Bellia Aghata Citra Indah Puspitasari Dea Ingrid Ramadani Dea Wisnu Ramdani Dessy Susilawati Dewi Putri Angelina Diaz Ilham Dimas Satria Iskandar Dini Mardiani Ditta Rahmawati Erick Surya Fahira Salsabila Faisal Taufiqurohman Faishal Bahrul Ulum Fajar Febby Setya Firyal Adilah Tisan Fitri Nabila Khairunnisa Galuh Sopandi Gilang Pratama Hanny Handayani Hizkia Ihza A Hoerul Dwi Natya Fauzan Ia Kurnia Ikmila Khoerunnisa Ilham Muhyi Hapidhin Jihan Az-Zahra Nurhaliza Kayla Rizqy Agustina M Arsyad M Zidan A M. Fariel Syima Mega Sakova Muhamad Fadli Ferdi Muslim Muhamad Saefuloh Muhammad Arif Hidayat Muhammad Fadhlan Rizqullah Muhammad Ilham Fauzul Nanda Baihaqi Neng Cica Karlina Nida Hulwa Luthfiyah Nisa Septia Wulandari Nisrina Nasywa Putri Novi Ramadani Rafid Najwan Daulah Rasyad Khairan Rido Rivana Rifqi Januariansyah Rina Pitria Rindu Aprillia Salman Surya Pratama Siti Syakira Hasna Kamila Syifa Hoerunisa Vebytha Gustiar Isa P Winda Dewi Ningsih Windi Tri Natarina Wulan Nur Aszad Yayang Soeparman Yesica Maulina Yunisa Nuramalia Zahra Fauziahsari